“…Apparently overshadowed by more conceptually tight, scientific and characteristically modern notions such as chance, contingency, probability or randomness, luck nevertheless persists in all its messiness and vitality, used in our everyday language and the subject of studies by everyone from philosophers to psychologists, economists to self-help gurus. Modern Luck sets out to explore the enigma of luck's presence in modernity, examining the hybrid forms it has taken on in the modern imagination, and in particular in the field of modern stories. …”

“…The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one. …”

“…The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one. …”

“…With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters-from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. …”

“…Apparently overshadowed by more conceptually tight, scientific and characteristically modern notions such as chance, contingency, probability or randomness, luck nevertheless persists in all its messiness and vitality, used in our everyday language and the subject of studies by everyone from philosophers to psychologists, economists to self-help gurus. Modern Luck sets out to explore the enigma of luck's presence in modernity, examining the hybrid forms it has taken on in the modern imagination, and in particular in the field of modern stories. …”

“…"How tech giants are reshaping spirituality to serve their religion of peak productivity Silicon Valley is known for its lavish perks, intense work culture, and spiritual gurus. Work Pray Code explores how tech companies are bringing religion into the workplace in ways that are replacing traditional places of worship, blurring the line between work and religion and transforming the very nature of spiritual experience in modern life. …”

“…En un mundo donde las proyecciones distópicas se imponen y plantean un escenario en el que la inteligencia artificial provoca, si no la extinción de la humanidad, sí una era de penalidades, La guerra imaginaria aporta una visión realista y alejada de las hipótesis sensacionalistas que sugieren tanto los humanistas del apocalipsis tecnológico como los gurús mesiánicos de la tecnología. Con una mirada escéptica y crítica, Fernando Bonete abre un diálogo honesto y riguroso sobre los miedos y las esperanzas de la humanidad, dentro del impulso digitalizador y de las grandes transformaciones sociales que ha traído la última década. …”

“…El objetivo de la educación es desarrollar el talento de los individuos y de las colectividades. Los gurús del management insisten sin descanso en la necesidad de talento, y hay profesionales que se dedican a buscarlo. …”

“…seems to be the catchcry of modern management gurus. They claim to be revaluing feminine 'soft' skills as qualities necessary for corporate success. …”

“…Dans son ouvrage Naissance et consolidation d'un monde bipolaire (1917-1954), l'auteur retrace les causes et les étapes de la montée du duel entre les États-Unis et l'URSS. Dans le présent livre, il montre comment les deux Grands ont su éviter l'apocalypse nucléaire et trouver un équilibre précaire, entre affrontement et cohabitation, et analyse en quoi le dénouement inachevé de la guerre froide est pour une large part à l'origine des tensions géopolitiques du début du XXIe siècle. …”

“…For example, ingestion of carbohydrates (e.g. glucose), caffeine, resveratrol and several ‘nutraceutical’ herbal extracts has been associated with short-term improvements in cognitive performance. …”

“…For example, there are different requirements for glucose, glutamine and fatty acids for effector versus regulatory T cell development. …”

“…The LHC - A "Why" Machine and a Supersymmetry Factory (G Kane) Dark Matter at the LHC (A Pierce) LHC's ATLAS and CMS Detectors (M Spiropulu & S Stapnes) Understanding the Standard Model, as a Bridge to the Discovery of New Phenomena at the LHC (M L Mangano) Thoughts on a Long Voyage (L Susskind) The "Top Priority" at the LHC (T Han) LHC Discoveries Unfolded (J Lykken & M Spiropulu) From BCS to the LHC (S Weinberg) Searching for Gluinos at the Tevatron and Beyond (J Alwall et al.) …”

“…This learning journey is organized in a crescendo of difficulty, starting from the easiest yet effective techniques applied to weather forecasting, then introducing ARIMA and its variations, moving on to machine learning for audio signal classification, training deep learning architectures to predict glucose levels and electrical energy demand, and ending with an approach to anomaly detection in IoT. …”

“…En renversant un certain nombre d’idées reçues telles la représentativité du manuel de Sokolovskij ou la perception de la menace principale, le présent ouvrage étudie ce cheminement depuis l’explosion de la première bombe atomique jusqu’à l’entrée de l’URSS dans la logique du nucléaire…”

“…Written by a veteran author team of Oracle gurus and ACE Directors, Building Database Clouds in Oracle 12 c combines a real-world, hands-on operations guide with an expert handbook on Oracle Database-As-A-Service (DBaaS) and Oracle Real Application Clusters (RAC). …”

“…Bob Davis - Lycos Searching Out The Next Deal Jerry Yang - Yahoo Underlining That Size Matters Jay Walker - Priceline Storming The Barricades Of Commerce Jim Barksdale - Netscape Proof that Adult Supervision Works Jeff Bezos - Amazon Building The Net's Biggest Brand Christos Cotsakos - E*Trade Courage Under Fire David Hayden - Critical Path Innovation As A Way Of Life Steve Kirsch - Infoseek Altruism Born Of Technology Talent Rod Schrock - AltaVista From Big Business To Net Start-Up Joe Kraus - Excite Passion And Commitment To A Business Ideal Candice Carpenter and Nancy Evans - iVillage A Different Vision Of Net Success Pierre Omidyar - eBay Bidding To Distance The Competition These are the original internet business gurus, and their views on how they got there, and, crucially, where web business is going next. …”

“…Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. …”

“…Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. …”