“…Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. …”

“…Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. …”

Tabla de Contenidos: “…Comparative Literature Around the World: Global Practice. Paris: Honoré Champion, 2021. Pp. 259. …”

Tabla de Contenidos: “…DATA SUPERSEDING METRICSFRUSTRATION RELIEF; THREE MISUNDERSTOOD MEASURES OF PERFORMANCE; Chapter 7: The Case Against (Much of) Management Goal Setting; GOAL REVERSAL; GOAL BACKLASH; VISUAL DRIVERS; EXPANDED VISION; OVERACTIVE DASHBOARDS; LEAN OVERSIGHT; Part III: Building a Competitive Fortress; Chapter 8: Fortress by Culture; NORDSTROM: CUSTOMER SERVICE IS OUR BUSINESS; 3M: CLOSET INNOVATION; SAVING LIVES AS COMPANY CULTURE: THE MEDTRONIC EXAMPLE; THE ''HP WAY''; Chapter 9: Vengeful Numbers; WHERE THE NUMBERS COME FROM AND TAKE YOU; CONTINUITY AND PREDICTABILITY VERSUS MAGNITUDE…”

Tabla de Contenidos: “…Chapter 16 Creating Practical Consumer Value from SustainabilityA Challenging Opportunity; Breaking Through; Focusing Green Products on Consumers' Concerns; Timing the Market; Chapter 17 Potential Impacts of the New Sustainability Champions; Innovations on the Ground; Following the Leaders; Moving Forward; Part V Customer First; Chapter 18 Breaking Compromises; Uncompromising Opportunity; A Pathway to Growth; Creativity, Flexibility, and Nerve; Chapter 19 Brand-Centric Transformation: Balancing Art and Data; Rules to Remember; Understanding the Brand-Benefit Ladder; A Four-Step Solution…”

Tabla de Contenidos: “…Navigating workplace politics -- Developing accountability as a leader -- Promoting DEI as a Senior Executive/Board Member -- Fostering DEI as a Middle Manager or Supervisor -- Championing DEI as a Mentor or Sponsor -- Mentorship -- Sponsorship -- Chapter 4 Making the Case for DEI -- Recognizing DEI's Impact on Organizational Success -- Becoming an Employer of Choice -- Leveraging Inclusion to Drive Innovation and Creativity -- Enhancing the Safety, Health, and Wellness of Staff -- Improving the Employee Experience and Encouraging Engagement -- Creating a positive employee experience -- Seeing increased engagement -- Minimizing Employee Complaints and Lawsuits -- Avoiding the Revolving Door and Turnover of Top Performers -- Chapter 5 Hiring a Chief Diversity, Equity, and Inclusion Officer -- Tracing the Rise of the Chief Diversity, Equity, and Inclusion Officer's Role -- Knowing When It's Time to Hire a CDEIO -- Considering the Best Candidate for Your Organization -- Positioning the Role at the Right Level -- Part 2 Examining DEI in the Workplace -- Chapter 6 Assessing Your Organization's Culture -- Exploring What Culture Is -- Using Benchmarks and Other Industry Standards -- Conducting Document Reviews of Policies, Processes, and Strategies -- Conducting Leadership Assessments -- Conducting a Staff Inclusion and Engagement Survey -- Conducting Employee Focus Groups -- Chapter 7 Exposing Common Organizational Barriers to DEI -- Looking for the Culture Fit -- Resisting the Value and Need for DEI -- Handling resistance -- Overcoming fear -- Perpetuating Microaggressions, Stereotypes, and Prejudices -- Taking a closer look at microaggressions -- Sniffing out stereotypes and prejudices -- Overlooking Hidden Figures Who Are Overperforming but Undervalued -- Minimizing the experiences and contributions of underrepresented talent…”

Tabla de Contenidos: “…The American political setting and the environment -- American federalism and environmental politics -- Case study : climate change and sea- level rise in South Florida -- Personal profile : Mary Nichols and Carb : environmental champions -- Public opinion, interest groups, and the environment -- Case study : interest groups activism and the place of wolves in the Rocky Mountain regions -- Case study : climate change and public opinion -- Personal profile : Robert F Kennedy Jr -- Congress, the legislative process, and the environment -- Case study : cap and trade : failure to pass a climate bill -- Personal profile : Senator Susan Collins: environmental defender -- The environmental presidency -- Personal profile : FDR and the "golden age" -- Case study : leaving a legacy -- Barack Obama and climate change -- Executive agencies and the environment -- Personal profile : Steven Chu : the scientist in charge -- Case study : EPA regulations and carbon emissions -- The environmental court -- Personal profile : the environment : friend and supporter vs. a "slash-and-burn opponent" -- Case study: the court and those dam fish : TVA vs. …”

“…Unwavering tells you). For people in diverse communities, Unwavering is a mind shift to help them think bigger, know your full value, and show up with it everywhere, every day. …”

Tabla de Contenidos: “…Key Skills for Success in the Twenty-First CenturyThe Educational System; Chapter 6: How to Turn White Space Dark for Fun and Profit; "White Spaces"; "I Know What I Need-Sort Of"; The Ugly Inventing Session; Doing It Right-Filling the White Spaces; Select a Dedicated Process Champion; Preparation; Team Selection; Focus and Steering; Capture the Ideas; Evaluating, Filtering, and Grouping; Prioritization; Memorializing and Documentation; Conclusion; Chapter 7: Capturing the Value of Trade Secrets; Trade Secrets; Inventory of Potential Trade Secrets; Categorization of Potential Trade Secrets…”

Tabla de Contenidos: “…Introduction Turning Advocates Into Marketers You Can Do This Too What You'll Learn Why I Wrote This Book How This Book Is Organized Your Advocate Army Is Ready. …”

Tabla de Contenidos: “…Cover -- Series Information -- Copyright Information -- Table des matières / Table of Contents -- Editorial -- For a Shapeshifting Comparative Poetics -- Éditorial -- Pour une poétique comparatiste métamorphe -- Articles de Recherche / Articles -- Biographical Fictions and the Writing of the World (Lucia Boldrini) -- Entre mouvance et constance: l'identité en perspective chez Marcel Proust et Clarice Lispector (Mafalda Sofia, Borges Soares) -- Apprehensions of Reality: The Lyric Mode in a Comparative Framework (J. …”

Tabla de Contenidos: “…Stateful packet filteringStateful Inspection; Application-layer proxies; Selecting a Firewall; General Firewall Configuration Guidelines; Harden your firewall's OS; Configure anti-IP-spoofing rules; Deny by default; Strictly limit incoming traffic; Strictly limit all traffic out of the DMZ; Don't give internal systems unrestricted outbound access; If you have the means, use an application-gateway firewall; Don't be complacent about host security; Hardening Linux and Using iptables; OS Hardening Principles; Installing/Running Only Necessary Software; Commonly unnecessary packages…”

Tabla de Contenidos: “…Digging into the Three Types of Workplace Empathy -- Cognitive empathy -- Emotional empathy -- Compassionate empathy -- Being an empathetic leader -- Figuring Out the Four Domains of Emotional Intelligence -- Self-awareness -- Self-control -- Social awareness -- Relationship management -- Discovering Your Level of Empathy and Emotional Intelligence -- Realizing the Need for Greater Empathy and Emotional Intelligence -- Applying Empathy and Emotional Intelligence in the Workplace -- Chapter 9 Developing Cross-Cultural Competence and Cultural Intelligence -- Defining Culture -- Knowing the Difference between Cultural Competence and Cultural Intelligence -- Discovering Why these Competencies Matter to Leaders -- Mapping the Two Mindsets of Intercultural Competence -- Monocultural mindset -- Intercultural mindset -- Exploring the Five Orientations of Cultural Competence -- Denial -- Polarization -- Minimization -- Acceptance -- Adaptation -- Becoming a Culturally Competent and Culturally Intelligent Leader -- Part 3 Leading Others -- Chapter 10 Assembling and Leading Diverse and Hybrid Teams -- Sourcing Diverse Talent -- Acclimating New Hires to the Team -- Leading Your Team Through Five Stages of Development -- Forming -- Storming -- Norming -- Performing -- Adjourning -- Figuring out what stage your team is at -- Maximizing the Benefits of a Diverse Team -- Creativity and problem solving -- Collaboration -- Increased business performance -- Engagement and retention -- Fostering an Environment of Trust and Belonging -- Leading Across Differences and Distances -- Avoiding Common Pitfalls when Leading a Diverse Team -- Chapter 11 Establishing Trust and Psychological Safety -- Defining Trust and Psychological Safety -- Outlining the Four Stages of Psychological Safety -- Inclusion Safety -- Learner Safety -- Contributor Safety -- Challenger Safety…”

Tabla de Contenidos: “…Provide Support to Chinese CustomersCompetitive Source of Parts; Generate Sales to Chinese Airlines; Purchase Chinese Components as a Marketing Tool to Encourage Chinese Purchases of Aircraft; Participation in the C919 Program; Enhance Company's Image in China; Challenges of Investing in China; Protecting Intellectual Property Rights; Protecting the Company's Investment from Joint Venture Partners; Remaining Competitive in the Chinese Market; Chapter Five: Performance of the Chinese and U.S. …”

Tabla de Contenidos: “…Identifying Common Organizational Barriers -- Implicit biases -- The status quo -- Lift and shift mentality -- Double duty/add-on function -- Legacy data systems -- Pinpointing Practitioner Barriers -- Lack of clarity to carry out the mission -- Inability to navigate the landscape -- Unrealistic objectives for the organization or the community -- Lack of the resources needed to successfully achieve objectives -- No analytics/wrong metrics -- Overcoming Barriers to Build a Successful Program -- Chapter 10 Creating an Effective Supplier Diversity Plan -- Starting Out with the Principles of Supplier Diversity Planning -- Eyeing Your Vision Statement -- Clarifying Your Mission -- Locking in Your O.A.R. -- Communicating your objectives -- Defining your activities -- Identifying your results (KPIs) -- Putting the Plan Together -- Part 3 Supplier Development and Supplier Diversity -- Chapter 11 Creating an Environment that Puts Diverse Businesses First -- Becoming the Champion for Diverse Businesses within Your Organization -- Perusing supplier diversity's key principles -- Focusing on removing obstacles -- Challenging the status quo -- Fostering a Culture of Trust, Respect, and Transparency in Relationships -- Building trust -- Garnering respect -- Cultivating transparency -- Chapter 12 Building Capacity -- Getting a Handle on Capacity Building -- Covering Capacity Building Tasks -- Evaluating the Capacity of Businesses within Your Organization -- Getting started -- Measuring success -- Developing to Build Capacity -- Part 4 Examining External (Community) Supplier Diversity Efforts -- Chapter 13 Highlighting the Stages of Supplier Diversity Programs -- Determining Your Program Stage and Dealing with Common Challenges -- Startup stage -- Growth stage -- Mature stage -- Identifying the Right Activities for Each Stage -- Startup stage activities…”

Tabla de Contenidos: “…Quelques interrogations touchant la forme des gouvernements de demain -- Le gouvernement du savoir -- De l'État-nation à l'État des nations -- Démocratie et instantanéité -- Les personnes et les valeurs comptent dans la recherche d'une bonne gouvernance -- Opportunité, stratégie et tactique pour la réforme de la gestion publique -- Les voies que l'on n'emprunte plus -- La réforme moderne se veut plus globale que fragmentaire -- La réforme moderne ne se limite pas à tel ou tel processus administratif -- La réforme contem po raine est plus soucieuse de déléguer que de concen trer l'autorité de gestion -- La réforme moderne se fie aux incitations plutôt qu'aux règles formelles pour modifier... -- La réforme moderne est centrée sur les opérations et sur la prestation de services -- Opportunité -- Choix du moment opportun -- Gouvernement -- Idées -- Personnalités novatrices -- Crises -- Stratégie -- La stratégie de marché -- La stratégie managériale -- Stratégie axée sur les politiques publiques -- La stratégie « progressive » -- Tactique -- Les voies du futur -- Retour à une gestion publique fondée sur le contrô le et la conformité -- Amélioration permanente -- Le bon dosage des stratégies de réformes -- Le rôle des services centraux -- Renforcer la responsabilité et la redevabilité -- La génération suivante -- Repenser le centre : initiative, examen stratégique et cohérence dans la réforme du secteur public -- Introduction -- Consensus sur la réforme -- Des difficultés subsistent -- Malaise au centre -- Vue d'ensemble et historique -- Biais anglo-américain ? …”

“…"This book asks how life writing from the southern hemisphere impacts how we understand and read life narratives and perceive our planet. Redressing global alignments that champion the north, it critical examination of life stories provide a countervailing and alternative perspective that unsettles, challenges and enriches the imaginative norms that have informed life writing studies so far. …”