Tabla de Contenidos: “…Cover -- About the Authors -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part I: Weathering a Sea Change -- Chapter 1 The New Normal-Even Change Is Changing -- Chapter 2 The Blue Focus Marketing[sup(®)] Social Employee Möbius Model[sup(TM)] -- Chapter 3 Brands Under Pressure -- Chapter 4 The Social Employee-Lines Blur Between Brands, Employees, and Customers -- Part II: How Great Companies Build Social Cultures -- Chapter 5 IBM-Making Connections One Employee at a Time -- Chapter 6 How Adobe Manages Social Media Using Guardrails -- Chapter 7 How Dell Learned to SMaC-U into Social Success -- Chapter 8 How Cisco Built a Powerful Employee Network -- Chapter 9 How the Southwest Way Creates Competitive Advantage -- Chapter 10 AT&T: B2B Social Networking at Its Best -- Chapter 11 How Acxiom and Domo Are Leading the Charge -- Part III: Recalculating Your Route -- Chapter 12 How Social Executives Drive Brand Value -- Chapter 13 Finding Education in the Social University -- Chapter 14 Building Communities of Shared Interest -- Chapter 15 How Content Marketing Empowers Social Employees -- Chapter 16 The Blue Focus Marketing 10 Commandments of Brand Soul -- Afterword -- Glossary -- B -- C -- D -- E -- G -- I -- K -- M -- O -- R -- S -- T -- V -- W -- Notes -- Acknowledgments -- Index…”

Tabla de Contenidos: “…The Bits and Pieces of an iPadOn/Off Sleep/Wake Button; Mute/Screen Rotation Lock; Volume Toggle; Speaker; Dock Connector Port; Home Button; Headphone Jack; Microphone; Micro-SIM Port (Wi-Fi + 3G iPad Only); Care and Maintenance of Your iPad; Cases; Sleeves; Bags; Skins; Book-Style Cases; Caring for the Battery; Caring for the Screen; Heat: The iPad's Worst Enemy; Apple Accessories for iPad; Smart Cover; iPad 2 Dock; iPad Camera Connection Kit; iPad 10W USB Power Adapter; Apple VGA Adapter; Apple Digital AV Adapter; Apple Composite and Component AV Cables; Apple Wireless Keyboard…”