Tabla de Contenidos: “…Intro -- Preface -- Acknowledgments -- Part I Introduction and Strategic Landscape -- Big Data -- 1 The Business Analytics Revolution -- Information Technology and Business Analytics -- The Need for a Business Analytics Strategy -- The Complete Business Analytics Team -- Section 1.1 Best Statistical Practice = Meatball Surgery -- Bad News and Good News -- Section 1.2 The Shape of Things to Come-Chapter Summaries -- PART I The Strategic Landscape-Chapters 1 to 6 -- PART II Statistical QDR: Three Pillars for Best Statistical Practice-Chapters 7 to 9 -- PART III Data CSM: Three Building Blocks for Supporting Analytics-Chapters 10 to 12 -- Notes -- 2 Inside the Corporation -- Section 2.1 Analytics in the Traditional Hierarchical Management Offense -- Leadership and Analytics -- Specialization -- Delegating Decisions -- Incentives -- Section 2.2 Corporate Analytics Failures-Shakespearean Comedy of Statistical Errors -- The Financial Meltdown of 2007-2008: Failures in Analytics -- Fannie Mae: Next to the Bomb Blast -- The Great Pharmaceutical Sales-Force Arms Race by Tom "T. …”