Tabla de Contenidos: “…Acknowledgements -- Introduction -- Storytelling in management practice : definitions, rhetoric, assumptions -- Introduction -- Theoretical foundations and conceptualizations of storytelling in management practice -- Storytelling at the macro level : constructing the organization -- Introduction -- Storytelling at the meso level : sensemaking in organizations -- Storytelling at the micro-level : weaving or weakening the organization's social fabric -- Dynamics of storytelling in management practice -- Conclusion -- Methodological appendix -- References…”
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“…The objective of OPUS is to promote and develop the study of conscious and unconscious organisational and societal dynamics through educational activities, research; consultancy and training; and, the publication and dissemination of these activities for the public benefit…”