Tabla de Contenidos: “…-- About This Book -- PART ONE: THE FUNDAMENTALS -- Chapter One: Building Flex Applications -- A Survey of the Land -- Basic MXML -- Using Flash Builder -- The Open Source Alternative -- Creating Desktop Applications -- Getting Help -- Chapter Two: User Interface Basics -- Things to know -- Cusstomizing the Application -- Simple Controls -- Controlling the Layout -- Creating Forms -- Putting it All Together -- Chapter Three: ActionScript You Need to Know -- Data Binding -- OOP Fundamentals -- ActinScript and MXML -- ActionScript Comments -- Simple Data Types -- Creating Functions -- Looking Ahead: the Click Event -- Control Structures -- Arrays -- Loops -- Manipulating Components -- Debugging Techniques -- Chapter Four: Event Management -- Fundamental Concepts -- Inline Event Handling -- Functions as Event Handlers -- System Events -- User Events -- Managing Event Handlers with ActionScript -- PART TWO: DATA AND COMMUNICATIONS -- Chapter Five: Displaying Data -- Representing Data -- Providing Data to Components -- ComboBox and DropDownList Components -- The List Component -- The DataGrid Component -- Chapter Six: Manipulating Data -- Using Label Functions -- Item Renderers -- Changing the Editor -- The DataGroup Component -- Formatting Data -- Validating Data -- Chapter Seven: Common Data Formats -- The Client-Server Relationship -- Four Data Formats -- Data Formats in PHP -- Data Types in ActionScript -- Debugging -- Chapter Eight: Using Simple Services -- Flash Security Model -- Setting Up a Local Environment -- Creating the PHP Scripts -- Flex Networking Components -- The HTTPService Component -- Sending Data to a Server -- Flash Builder Data Wizards -- Using the Network Monitor…”

“…Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing…”

“…He will help you traverse through the report writing process and build your skills so that you too can create your very own custom reports that actually tell you what you need to know rather than relying on anything supplied by any database provider. …”

“…If you’ve ever wondered “how they do it,” you’re about to find out in this amazing DVD/book combo that shows how easy this all can be—once you know the secrets…”

“…The problem is language. We still don’t know how to talk about game design. We can’t share our visions. …”

“…The chapters feature "Did You Know" boxes, used to remind readers of Excel features. …”

“…Now that you’ve bought the amazing Canon EOS 6D, you need a book that goes beyond a tour of the camera’s features to show you exactly how to use the camera to take great pictures. …”

“…Kodu for¿ Kids teaches you all you need to know to create great Kodu games that you¿ can share with the world! …”

“…The Best Fully Integrated Study System Available for Exam CAS-001 With hundreds of practice questions and lab exercises, CASP CompTIA Advanced Security Practitioner Certification Study Guide covers what you need to know—and shows you how to prepare—for this challenging exam. …”

“…This book is accessible to developers who know Java. Experience with Spring and EIP is helpful but not assumed. …”

“…The successor to Canon's popular, now-three-year-old EOS 60D "prosumer" DSLR, the Canon 70D is a powerful camera intended for advanced amateurs to professionals who want to jump into photography with the control and capabilities of a DSLR–but without the high price. …”

“…Now that you’ve bought the amazing Canon EOS Rebel T5i / 700D, you need a book that goes beyond a tour of the camera’s features to show you exactly how to use the camera to take great pictures. …”

“…This book teaches C#/.NET developers how to take their existing skills to the iPhone and shows them everything they need to know to build an enterprise class application using MonoTouch. …”

“…This flexible chassis is simple to deploy now, and to scale to meet your needs in the future. …”

“…Key features of this concise guide include How to avoid pitfalls associated with Ruby’s sometimes surprising idiosyncrasies What you should know about inheritance hierarchies to successfully use Rails (and other large frameworks) How to use misunderstood methods to do amazingly useful things with collections Better ways to use exceptions to improve code reliability Powerful metaprogramming approaches (and techniques to avoid) Practical, efficient testing solutions, including MiniTest Unit and Spec Testing How to reliably manage RubyGem dependencies How to make the most of Ruby’s memory management and profiling tools How to improve code efficiency by understanding the Ruby interpreter’s internals…”

“…Now that you’ve preordered the amazing Canon EOS Rebel T3i/600D, you need a book that goes beyond a tour of the camera’s features to show you exactly how to use the Rebel to take great pictures. …”

“…The authors provide a fast-paced guide to the concepts you need to know in order to evaluate whether NoSQL databases are right for your needs and, if so, which technologies you should explore further. …”

“…Better critical thinking can transform your life and help you improve every decision you make! Now, in just 30 days, master specific, easy-to-learn critical thinking techniques that help you cut through lies, gain insight, and make smarter choices in every area of your life -- from work and money to intimate relationships. …”

“…Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" …”

“…Readers will learn what they need to know to design and mock up Web pages or interfaces for rich Internet applications or tablet apps. …”