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“…All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. But here Bill Damon tells the compelling stories of real-life business leaders who have achieved great success by adhering to moral conviction. …”

Sumario

“…The Power of Ideals examines the lives and work of six 20th century moral leaders who pursued moral causes ranging from world peace to social justice and human rights and uses these six cases to show how people can make choices guided by their moral ideals rather than by base emotion or social pressures…”