“…You'll also discover how to:- Use ten surprising emotional buy triggers the affluent find irresistible- Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable- Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use- Apply the magic language of "membership" to any business for the affluent . . . from pizza shops and medical practices to retail stores and pet hotels…”

“…The book also explores Uber's outsized influence around the world: the billion-dollar company is now influencing everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives. …”

“…This is a multibillion-dollar market, and there are over 10 million people involved in the biz worldwide. …”

“…Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. …”

“…As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. …”
Sumario

“…"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher…”

Tabla de Contenidos: “…Erzählperspektiven in der Nibelungenklage -- Die Gemeinschaft der Crisaner - Wissensformen des Utopischen -- Erzählen und Erkenntnis -- An den Ufern der Donau und in den Wäldern Britanniens. Die Ordnungsentwürfe des Philisides in Philip Sidneys Old Arcadia -- Animalische Lizenzen -- ,Machtvolle Ordnung' -- Ordnungen erzählen -- Erzählkerne und schematisches Erzählen -- Geschlechterordnung -- Beim Barte des Kaisers -- Ordnungsverhandlungen -- Wiedererzählen -- Mythos und Ästhetik -- Tristans Erzählungen - Erzählen von Tristan -- Störung und Unordnung -- Bedrohte Ordnungen in religiösen Kurzerzählungen -- Melusines Schwestern -- Erzählte Unordnung - Unordentliches Erzählen -- Minne als Ordnung -- Register…”