Tabla de Contenidos: “…-- Diversity as a Considered Choice -- Gender -- Culture -- Personality -- Age -- Social Background -- We Have Embraced Diversity . . . …”

“…We selected a program committee of experts in human-computer interaction and game research to lead the scientific review process. …”

“…HRI is a premier, highly-selective meeting presenting the latest advances in the field, with broad participation from a range of scholars, including roboticists, social scientists, designers, engineers, and many others. …”

“…We selected a program committee of experts in game research and human-computer interaction to lead the scientific review process. …”

Tabla de Contenidos: “…Intro -- Cover Page -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- About the Authors -- 1 Overview of the Entrepreneur's Journey -- 2 Basics of Market Research -- 2.1 Basic Market Research Concepts -- 2.1.1 Primary and Secondary Market Research -- 2.1.2 Quantitative and Qualitative Data -- 2.1.3 "Miles Wide" versus "Deep Dives" Research -- 2.1.4 Types of Market Research -- 2.2 Preparing Your Market Research Plan -- 2.3 Collecting Data - Primary Research -- 2.3.1 Data Collection Methods -- 2.4 Secondary Research -- 2.4.1 Active Secondary Research -- 2.4.2 Passive Secondary Research -- 2.4.3 Internal Secondary Data -- 2.5 A Few Words on Ethics and Market Research -- 3 Basics of a Product-Market Fit -- 3.1 Getting Your Data -- 3.1.1 Conducting Conversations -- 3.1.2 Collecting Online Reviews -- 3.1.3 Organizing Online Surveys -- 3.2 Evaluating PMF -- 3.3 The Final Word -- 4 Basics of Intellectual Property Strategy -- 4.1 The IP Portfolio -- 4.1.1 Patents -- 4.1.2 Trademarks -- 4.1.3 Copyrights -- 4.1.4 Trade Secrets -- 4.2 Activities That Enhance the Value of Your IP Portfolio -- 4.2.1 Patentability Assessment -- 4.2.2 Freedom to Operate Search -- 4.3 Theranos and the Limits of the IP Portfolio -- 4.4 Final Thoughts -- 5 Developing a Customer-Centric Approach -- 5.1 Introduction to the Healthcare Ecosystem -- 5.1.1 Overview of the Healthcare Ecosystem -- 5.1.2 A Transforming Healthcare Ecosystem -- 5.2 Different Ecosystems, Different Payer Models -- 5.2.1 Single-Payer Healthcare -- 5.2.2 The Social Insurance Model -- 5.2.3 National Health Insurance Model -- 5.2.4 The Out-of-Pocket Model -- 5.2.5 Standing on Its Own: The United States -- 5.3 Correctly Identifying Your Client -- 5.3.1 Building Customer Profiles -- 5.4 Developing a Customer-Centric Approach -- 5.5 Closing Words -- 6 Developing Your Business Model…”