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Tabla de Contenidos: “…Moderation effect of Gender on Knowledge Acquisition to Employee Satisfaction -- Moderation effect of Gender on Knowledge Sharing to Employee Satisfaction -- Moderation effect of Gender on Knowledge Creation to Employee Satisfaction -- Moderation effect of Gender on Knowledge Storage to Employee Satisfaction -- Moderation effect of Gender on Knowledge Retention to Employee Satisfaction -- Discussion -- Conclusion -- Implications -- Managerial Implications -- Research Implications -- Future Research Implications -- References -- 9 Strengthening Employer Branding with Corporate : Social Responsibility -- Introduction -- Employer Branding -- Meaning and Definition -- Internal Employer Branding -- External Employer Branding -- Employer Branding and Employee Gratification -- Importance of EB -- Strategic Activities of EB -- Employer Value Propositions (EPV) -- Linking with Campus -- Motivational Factors -- Creative Marketing Team -- Feedback and Research -- Statistics -- Corporate Social Responsibility -- Meaning and Definition -- Company Act 2013 -- CSR Pillars -- Corporate Social Responsibilities toward Various Stakeholders -- Corporate Social Responsibility and Branding -- Employer Branding and Corporate Social Responsibility -- Concept -- Relationship between EB and CSR -- Significance of EB and CSR -- Increase Organizational Social Behavior and Strengthen the Employer-Employee Relation -- Boost Employee Identity with the Organization -- Enhance Employee Retention and Organizational Assurance -- Develop Employee Engagement and Performance -- More Appealing Company Culture to Prospective Employees -- Facts and Figures -- Signaling Theory -- Social Identity Theory -- Conclusion -- Notes -- References -- 10 Enhancing Employee Happiness: Branding as an Employer of Choice -- Introduction -- Theoretical Background and Literature Review…”

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