“…This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. …”

“…This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. …”

Tabla de Contenidos: “…Soben, UK - Scott Smyth, Founder and Group CEO -- Creating a vision -- The growth story -- Soben's wider workforce -- Scott's learnings -- References -- Chapter 7: The Firm of C-Suite Providers: Introducing the Liberti Business Model -- History of the Liberti business model -- It started as an idea -- Joining Colin -- Becoming a UK business -- Future-proofing our careers forever -- Portfolio working is a change of career -- Early adopters -- Part-time versus interim versus external consultancy -- Regional directors (RDs) -- Developing partnerships -- Buying a competitor -- Going global -- The CFO Centre -- Liberti -- The new agents for portfolio workers -- References -- Part IV: Evidence for C-Suite Access -- Chapter 8: Testing the Concepts -- Differences between employment and access -- Traditional employment doesn't work in this context -- My approach -- Qualitative before quantitative -- My case study -- Number of CFOs and clients selected -- My interviews -- Exploring roots of PO - characteristics of the service offering -- Exploring routes of PO - activities users undertake in response to the characteristics -- Client archetypes -- Drivers -- Sharing -- Substitutive value -- Ownership -- Mediator role -- References -- Chapter 9: Insights from C-Suite Access -- Overall insights -- Discussion of aggregate dimensions -- Feelings of psychological ownership -- Matching the CFO and client -- Matching of PO between the CFO and client -- Identity matching between the CFO and client -- CFOC organisational norms -- CFO skills -- Sharing boundary -- The dark side of sharing -- Interpersonal trust -- CFO personal context -- Ecosystem psychological ownership dynamics -- Enabling dynamics -- Optimum PO -- PO is not mutually exclusive -- Length and intensity of the relationship -- Positive culture and fulfilling work -- Product and market fit…”

“…You'll also discover: The real secrets to selling more in a crisis The difference between rainmakers and rain barrels and how to find opportunity in adversity Why you must stop swimming naked and put your bathing suit on Why you don't get into buckets with crabs How to be a RIGHT NOW sales professional 7 Steps of Effective Prospecting Sequences and how to be professionally persistent How to adjust sales messaging to meet the moment The sales secrets of frogs, squirrels, and horses Sutton's Law and why you must go where the money is Why you need more than charm and a great personality to close sales in a crisis The five questions you must answer in the affirmative for every stakeholder How to handle buying commitment objections in a crisis How to protect your turf from competitors and your profits from price decreases Five ways to protect and advancing your career How to be bold and always trust your cape And so much more . . . …”

“…This book Tells you what you need to install to have a fantastic work computer without spending a dime Saves you money by showing you how to meet your computing needs Saves you time by pointing you directly to the best free software Saves you work by illustrating the most commonly performed tasks with each zero–cost software Gives you choices and the ability to make your own decisions for your own needs and requirements Before you go buy that $400.00 office suite—or worse, before you “borrow” it from work—stop! …”

“…This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. …”

“…This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. …”

“…And best of all, you won't have to buy an expensive revision of a legacy Excel programming tutorial to learn about the new features--if they're covered there at all. …”

“…While it is theoretically possible to buy a "canned" trading system, most experts agree that the best system is proprietary to each trader--developed, implemented, and tested by the individual to suit his or her exact requirements. …”

“…I am already starting to use the techniques in this book to improve our international distribution system.” — Jim Muller , Vice President of Produce Sales, SoFresh Produce “Supply chain management is a deceptively deep subject. Simple business practices combine to form complex systems that seem to defy rational analysis: Companies that form trading partnerships continue to compete despite their best efforts to cooperate; small variations in consumer buying create devastating swings in upstream demand, and so on. …”

“…What you will learn Explore various cybersecurity frameworks such as NIST and ISO Implement industry-standard cybersecurity policies and procedures effectively to minimize the risk of cyberattacks Find out how to hire the right talent for building a sound cybersecurity team structure Understand the difference between security awareness and training Explore the zero-trust concept and various firewalls to secure your environment Harden your operating system and server to enhance the security Perform scans to detect vulnerabilities in software Who this book is for This book is for you if you are a newly appointed security team manager, director, or C-suite executive who is in the transition stage or new to the information security field and willing to empower yourself with the required knowledge. …”

“…"Which lens should I buy for my camera? It's such a simple question, but choosing the right lens or lenses is actually one of the most important photographic decisions you can make. …”

“…The typical tech-enabled business isn't a lean startup; it's a chunky corporate. This book offers an alternative software development methodology perfectly suited for chunky corporate product management. …”

“…Tim Rhodes is a senior SAP technical consultant for EDS/HP and a Basis/infrastructure veteran focused on implementing, migrating, and upgrading SAP Business Suite and NetWeaver solutions. …”

Tabla de Contenidos: “…Objective Evidence -- Conflicts of Culture and Consensus -- Conflicts with the Environment -- Chapter 5 Your Role as a Sense Maker -- The Value of a Higher-Resolution Lens -- Complexity, Confusion, and Paralysis -- One-Up Sense-Making: Opening Up the Aperture -- Handling Your Habitat -- Sense-Making and One-Upness -- Start Making Sense -- Why Decision Makers and Decision Shapers Seek Trusted Advisors -- Chapter 6 The Advantage of Your Vantage Point -- Your Sales Problem Is a Buying Problem -- The Worst Advice for Salespeople -- Why Buyers Can't Buy -- A Facilitated, Needs-Based Buyer's Journey -- Maps of the Sales Conversation -- Obstacles and Pitfalls -- Agility and Your (Ad)vantage Point -- Chapter 7 Building Your One-Upness -- Obliterating Assumptions -- Identifying Implications -- Erasing Mistakes in Advance -- Constructing the Context for Decisions -- The Sources of Power -- Unnoticed Patterns -- Anomalies or Unexpected Events -- The Big Picture -- The Way Things Work -- Events that Already Happened or Will Happen -- Where to Find Insights -- Outside Your Four Walls -- Forces That Impact Your Client's Results -- Trend Lines That Provide Challenges and Opportunities -- Predictors and Predictions -- Third-Party Data -- Buying Process Insights -- Technical Insights -- Execution Insights -- If You Are Not One-Up You Are One-Down -- Chapter 8 One-Up Guide to Offering Advice and Recommendations -- Things to Consider When Providing Advice -- Obstacles -- When Not to Give Advice -- How to Teach Your Prospective Clients to Take Your Advice -- Giving Advice: Two Tactics -- The Advice and Recommendations You Must Provide -- How Best to Pursue Change -- Who to Include -- Changing Priorities and Goals -- Event Timing -- Improving Competitiveness -- What Problem They Should Solve -- Recommend and Replace Poor Beliefs -- Change Their Metrics…”

Tabla de Contenidos: “…; Social Media Really Is a Big Deal; The Different Types of Social Media Sites-Content to Suit Every Market; BLOGS; MEMBERSHIP SITES; PHOTO SITES; MICROBLOGS; A Closer Look at Microblogging; YAMMER; Introducing . . . …”