“…-Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century…”

Tabla de Contenidos: “…-- Discovering Why Your Customers Buy -- Finding Out How Your Customers Make Choices -- Remembering the Big Picture -- Dealing with Business Customers -- Chapter 2: Defining Your Business Mission, Vision, Objectives and Values -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision -- Setting Objectives and Goals -- Establishing High Values -- Chapter 3: Marketing and Selling Your Product or Service -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Selling for Business Success -- Settling on a Price -- Pondering Place and Distribution -- Appreciating People, Physical Evidence and Process -- Looking at Legal Issues in Marketing -- Chapter 4: Creating and Placing Ads -- Deciding on Your Budget -- Writing and Designing Your Ads -- Placing Newspaper and Magazine Ads -- Considering Directories and Their Digital Alternatives -- Broadcasting Your Message on Radio, TV and Online -- Snail-Mailing and Emailing Your Customers Directly…”

“…Part II delves into security, CRM, IP telephony, unified messaging, IP/TV, and wireless LAN solutions, which can save businesses critical time and money. …”

Tabla de Contenidos: “…Checking Yourself in the Mirror -- Realizing When the Camera Is On -- Orally Editing Your Sound Bite -- Controlling the Controllables -- Pause to Ponder -- Press Your Own Reset Button -- Keep Your Cool -- Answer Every Question as Best You Can -- After the TV Interview -- Interviews by Satellite -- Introducing the IFB -- Managing the Monitor -- Waiting for the All-Clear -- Chapter Takeaways -- Notes -- Conclusion: Embrace Communicating through the Camera -- About the Author -- Index -- EULA…”

Tabla de Contenidos: “…; Gathering Relevant Information; Information and Knowledge Can Help with Predictions; Networking Is a Future Opportunity; Physical Networks: Faster, Further, Cheaper; "Internet of Things": Getting Your Fridge and TV Chatting; Smartphones Are the Computing Platform of Choice; Networking for Pleasure and Profit; Open Innovation: Enlarging Your Network; Business Expansion Using Future IT Innovations…”

“…“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. …”

Tabla de Contenidos: “…The Rise of Data Targeting and Analytical Tools -- What's a Disruptive Content -- Listening to Your Audience, Being Aware of What's In -- The Power of Search -- Chapter Nine: B2B Content Marketing -- Content that Gives Real Customers -- Proper Positioning and Messaging -- On the Effectiveness of Podcasts -- Repurposing Content -- Chapter Ten: Using Gated Content for Leads -- Ensuring Consistency of Voice -- It's All About Advertising -- Gated Versus Ungated Content -- Role Models to Look Upon -- Chapter Eleven: Leverage Online Events -- Tapping Technology -- Gamification of Online Events -- Replicating Traditional Trade Shows Online -- Creating an Environment That Doesn't Aim for Perfection -- Maximising LinkedIn -- Chapter Twelve: Virtual Events Online Forever -- How to Create an Event Using Swapcard -- Virtual Events Are Here to Stay, Literally -- Lower Cost, but Greater Return -- Chapter Thirteen: Your Own TV Station -- Creating Her Network -- Democratising Communication Through Technology -- Growing the Organic Way -- Opportunities to Earn -- Changing Trends -- Chapter Fourteen: Case: Joking Apart, Amazon Ranking -- The School of Hard Knock Knocks -- What Made Morry Pick Apple TV -- Chapter Fifteen: Case: Punk Rock Live -- Filming Music Videos -- The Birth of "New York Hardcore Chronicles Live" -- Using Hashtags, Ensuring Brand Continuity -- More Than the Sum of All Parts -- Building His Network -- Part Five: Know -- Chapter One: Introduction -- Chapter Two: Second Golden Martech Age -- Agility and Low-CostDevelopment -- The "Second Golden Age of Martech" -- Five Things Every Business Should Have When Going Online -- AI and Budget for the Small Business Owner -- Chapter Three: Choosing the Right Martech -- The 30-Minute Rule -- Trends Your Business Might Not Want to Miss Out -- What About the Data? …”

“…Adobe Business Catalyst is a hosted application for building and managing online businesses. …”

“…Rumsfeld has selected his most useful and important rules for effective leadership, enhanced with fresh insights and entertaining anecdotes, and discusses them in the blunt and witty style that made his Pentagon press conferences "must-see TV." Distilled from a career of unusual breadth and accomplishment, and organized under practical topics like hiring people, running a meeting, and dealing with the press, Rumsfeld's Rules can benefit people at every stage in their careers and in every walk of life, from aspiring politicos and industrialists to recent college graduates, teachers, and business leaders. …”

“…Case studies include: Sling TV: this live streaming content platform delivers live TV and on-demand entertainment instantly to a variety of smart televisions, tablets, game consoles, computers, smartphones, and streaming devices Turner Broadcasting System: this Time Warner division recently created the Turner Data Cloud to support direct-to-consumer services, including FilmStruck, Boom (for kids), and NBA League Pass Comcast: the largest broadcasting and cable TV company is building a single integrated big data platform to deliver internet, TV, and voice to more than 28 million customers…”

Texto completo en Odilo

Tabla de Contenidos: “…. -- Chapter 10: Look Forward to Drive Business Forward. -- Chapter 11: Rebrand and Reposition Products and Services. -- Chapter 12: Manage Reputation. -- Chapter 13: Compete Strategically. -- Chapter 14: Customer Care and Customer Satisfaction. -- Part 3: listening-led marketing and media innovations. -- Chapter 15: Social TV Measurement. -- Chapter 16: Listening-based Targeting. -- Chapter 17: Achieve Share of Market Goals. -- Chapter 18: Listening-based Sales Prediction. -- Part 4: Introduction. -- Chapter 19: Listen to New Signals. -- Chapter 20: Focus on Culture. -- Chapter 21: Drive Business With Social Data. -- Chapter 22: Rethink Media and Marketing. -- Chapter 23: Become a Listening Organization. -- Vendor Profiles. -- References. -- Glossary. -- Index…”

“… Go behind the scene of the behind the scenes to learn how the business of producing the dazzling visual effects we see in movies and on TV works. …”