Materias: “…Brain Wounds and injuries Complications…”

Tabla de Contenidos: “…COVER; Good Practice in Brain; Contents; Foreword; Introduction; 1. What is Brain Injury Case Management?…”

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“…In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. …”

Tabla de Contenidos: “…-- 1: The Power of Story -- Jacques and the Beggar -- And Now for Shane's Favorite Ryan Gosling Story -- Our Brains Are Built for Story -- Stories Help Us Remember -- Stories Generate Empathy-at the Chemical Level -- Stories Bring Us Together -- With Great Power . . . -- 2: The Elements of Great Storytelling -- Element 1: Relatability -- Element 2: Novelty -- What Movie Popularity Data Tell Us about Novelty -- Element 3: Tension -- Element 4: Fluency -- 3: Honing Your Storytelling Chops -- Universal Storytelling Frameworks -- The Ben Franklin Method for Improving Story Skills -- The Sludge Report -- 4: Transforming Business with Storytelling -- How Stories Make Products and Services Better -- Stories Make Advertising Better -- Stories Make Your Sales Conversions Better -- Stories Make Your Hiring Process Better -- Stories Build Your Brand -- How We Built the Most Influential Content Strategy Blog on Earth -- #1: Committing to a Mission -- #2: Getting Smart about Audience -- #3: Establishing a Strategic Methodology -- 5: The Killer Formula for Building an Audience -- The CCO Pattern: Create, Connect, Optimize -- Connect: The Storytelling Bull's-Eye -- Create: The Story Funnel-Matrix -- Optimize: Cranking the Efficiency -- Engaged Readers -- Shares -- Average Attention Time -- Average Finish -- Social Lift -- Average Stories Per Person -- Press Score -- Email Conversion Rate -- Lead form Conversion Rate -- Lead Score -- Opportunities -- 6: The Brand Newsroom -- The Talent Race -- The Virtual Newsroom -- What Type of Newsroom Do You Prefer? …”