Tabla de Contenidos: “…Creating Stencil Art; What You'll Learn in This Chapter; Part One: Creating a Distressed Brush; Part Two: Creating a Second Distressed Brush; Part Three: Defining Your Stencil Brushes; Part Four: Applying Stencils; Part Five: Repeating the Process; Chapter 5. …”

Tabla de Contenidos: “…-- Developing Content to Reach Buyers -- Marketing Strategy Planning Template -- The New Rules of Measurement -- Asking Your Buyer for a Date -- Measuring the Power of Free -- What You Should Measure -- Stop Thinking of Content Creation as a Marketing Expense -- In 2016 the Best Marketer Was Elected President -- Stick to Your Plan -- 11: Growing Your Business: How Marketing and PR Drive Sales -- It's Time for a Sales Transformation -- How Web Content Influences the Buying Process -- Tips for Creating a Buyer-Centric Website -- Develop a Site Personality -- Photos and Images Tell Your Story -- Include Interactive Content Tools -- Make Feedback Loops Available…”

Tabla de Contenidos: “…-- Developing Content to Reach Buyers -- Marketing Strategy Planning Template -- The New Rules of Measurement -- Asking Your Buyer for a Date -- Measuring the Power of Free -- What You Should Measure -- Stop Thinking of Content Creation as a Marketing Expense -- Stick to Your Plan -- 9 Growing Your Business: How Marketing and PR Drive Sales -- It's Time for a Sales Transformation -- How Web Content Influences the Buying Process -- Tips for Creating a Buyer-Centric Website -- Develop a Site Personality -- Photos and Images Tell Your Story -- Include Interactive Content Tools -- Make Feedback Loops Available -- Provide Ways for Your Customers to Interact with Each Other -- Make Sure Your Site Is Current -- Include Social Media "Share" Buttons -- Think About Your Buyers' Preferred Media and Learning Styles -- Create Content with Pass-Along Value That Could Go Viral -- Step 1: Sales Begin with Informational Content -- Step 2: A Friendly Nudge -- Step 3: Closing the Deal -- Triathlon Coach Delivers Content for All Ability Levels -- Why Salespeople's LinkedIn Profiles Don't Sell -- Salespeople as Content Curators -- Your Company's Salesperson-in-Chief -- Educating Your Salespeople About the New Buying Process -- Registration or Not? …”