“…Griechenland - Irland…”

Materias: “…Pacto Briand-Kellogg (1928)…”

Materias:

“…Una guía de branding para gente que no sabe qué es el branding…”

“…The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. …”
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Materias:

Tabla de Contenidos: “…Intro -- Title Page -- Copyright -- Contents -- Introduction -- Part 1: Real You -- Chapter 1: Uncover Your Brand -- Chapter 2: Understand Perceptions -- Chapter 3: Deliver Your Brand Daily -- Part 2: Virtual You -- Chapter 4: Understand the Digital-First Phenomenon -- Chapter 5: Use LinkedIn As Your First Impression -- Chapter 6: Build a Dazzling LinkedIn Profile -- Part 3: Visual You -- Chapter 7: Leverage the Power of Pictures -- Chapter 8: Build Your Personal Brand Identity System -- Chapter 9: Use Rich Media to Engage and Connect -- Part 4: Social You -- Chapter 10: Assess Your Current On- and Offline Networks -- Chapter 11: Nourish and Mobilize Your Network -- Chapter 12: Lead the Way -- Afterword -- References -- About the Author -- Index…”

Tabla de Contenidos: “…Intro -- Cover -- Title -- Contents -- Hello -- The Pursuit of Perfection -- The Beginning -- Chapter 1: What Makes a Logo Last? -- Chapter 2: Brand Mark Process -- Chapter 3: Inspiration Hunting -- Chapter 4: Badge Design Process -- Chapter 5: Brand Extensions -- Chapter 6: Brand Evolution -- Chapter 7: The Shop -- Chapter 8: Case Studies -- Chapter 9: Passion Projects -- Thank You -- Acknowledgments -- About the Author -- Index -- Dedication -- Copyright…”

“…Which are the genuine luxury brands, and how have they reacted to the rise of the 'mass luxury' sector? …”

Tabla de Contenidos: “…Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? …”