Accés restringit als usuaris d'ESADE

Tabla de Contenidos: “…Let's retailize: recharging and regaining brand power…”

Tabla de Contenidos: “…Contents; Introduction; HOW THIS BOOK IS ORGANIZED; WHO SHOULD READ THIS BOOK; TOOLS YOU NEED; WHAT'S ON THE WEBSITE; THE ROAD AHEAD; 1 The Basics; 1 WHAT IS SHAREPOINT BRANDING AND UI DESIGN?; INTRODUCING SHAREPOINT BRANDING; COMMUNICATION VERSUS COLLABORATION; UNDERSTANDING THE LEVELS OF BRANDING; SUMMARY; 2 SHAREPOINT OVERVIEW; WHAT YOU NEED TO KNOW ABOUT SHAREPOINT; HOW BRANDING WORKS IN SHAREPOINT; WHAT'S NEW FOR BRANDING IN SHAREPOINT 2013; SUMMARY; 3 WORKING WITH THE SHAREPOINT 2013 USER INTERFACE; PAGE EDITING AND THE RIBBON; CREATING SITES AND SUBSITES…”

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“…Insight into 100 of Britain's strongest brands…”

Tabla de Contenidos: “…Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping…”
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