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Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Who this book is for -- Contents -- Prologue: The Need for Thymos -- Part One: Storify -- Chapter One: Introduction -- Chapter Two: The Common Path to Uncommon Success -- Step 1: Identify Your Big Idea -- The Three Common Traits All Successful Entrepreneurs Have -- Step 2: Niche Down -- Step 3: Create Your Avatar -- Why You Need to Find or Create the Right Mastermind -- Chapter Three: The Business of Story -- The Story of the World's MostIndustrious Storyteller -- How Can You Be Your Customers' Hero with Brand Bewitchery? -- The Business of Your Story -- Act One of Brand Bewitchery -- How to Help Your Customers Solve a Problem -- The Story Cycle and the ABT Framework -- Brand Storytelling -- A Narrative Spiral, Not a Circle -- How to Get the Business to Stand Out -- Proof of the Power of Stories -- Chapter Four: Be Distinct or Go Extinct -- Unless You Stand Out, You're Invisible -- Brand, Market, Sell -- What Is a Brand? …”

Materias:

Tabla de Contenidos: “…Build your reputation--or your brand--for free -- pt. 2. Simple inexpensive websites you might need -- pt. 3. …”

Tabla de Contenidos: “…Category creation : the noble marketing strategy that can spark a movement -- Why brand is at the heart of category creation in the business-to-human (B2H) era -- The six challenges of creating a category (and how to overcome them) -- Special considerations for established companies in commoditized markets -- Live your purpose, values and culture out loud -- Focus on the people in your market, not just your products -- Create a lifestyle brand for your category -- Grow a community by doubling down on live events and experiences -- Activate customers as brand ambassadors -- Recognize that analysts don't create categories, customers do -- Establish trust at scale through authentic executive communications -- How to connect category creation programs to growth for executives and investors -- The intangible benefits of category creation on customer and teammate success…”

Materias: “…Branding (Marketing) Germany…”

Materias:

Tabla de Contenidos: “…-- How to Take a Great Photo -- Focus on the Eyes -- The Three Important Shots for Your Brand -- Chapter Five: Why is What You Wear Important? …”

Materias:

Enlace del recurso

Enlace del recurso