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Accés restringit als usuaris d'ESADE

Materias: “…branded app…”
Accés lliure

Tabla de Contenidos: “…Don't be afraid of mistakes -- 24. A logo is not a brand -- 25. Remember, it's a two-way process -- Design resources: Help from elsewhere -- Graphic design blogs -- Iconic designers -- Recommended books -- Index: Looking for something?…”

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Tabla de Contenidos: “…Your customer really is the key -- Leading with your external and internal customers -- Achieving proven leadership excellence -- Using the world class excellence model to transform your business -- Proclaiming the promise of your culture -- Engaging employees for service excellence -- Optimizing your workplace for team results -- Harnessing the power of processes -- Providing products that motivate your employees -- Understanding the real price of passion -- Communicating the promise of your brand -- Turning your front line into your bottom line -- Creating a workplace that strengthens customer service -- Making an impact through processes -- Delivering products and services they really want -- Creating loyalty and profits with the right price -- How service "netting" gets results -- Service recovery that really works -- Tips for leading implementation -- Leading forward to world-class excellence…”

“…TELL YOUR STORY.Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. …”

“…Brand Now…”

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