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Tabla de Contenidos: “…-- CHAPTER ONE: The Making of a Creative Brand Warrior -- CHAPTER TWO: The Two Mega-Categories of Global Branding -- CHAPTER THREE: The Three-Pound Universe -- PROFILE: Sooshin Choi, Professor and Head of Industrial Design at the College of Design, Art and Planning (DAAP), University of Cincinnati -- PROFILE: Gerry Postlethwaite, Former Principle at Cato Johnson and Former Y&amp -- R Board Director -- CHAPTER FOUR: The Power of Myths and Archetypes -- PROFILE: Virginie Dercourt, Professor/Lecturer of Multicultural Branding Issues -- CHAPTER FIVE: Twelve Key Determinants to Creating Successful Brands -- 1 HISTORY: The Impersonal Determinant -- PROFILE: Michael Graves, AFIA, Principal of Michael Graves &amp -- Associates and Michael Graves Design Group in Princeton, New Jersey -- PROFILE: Jerry Kuyper, principal of Jerry Kuyper Partners in Westport, Connecticut -- PROFILE: Edward Ney, President and Chairman Emeritus of Young &amp -- Rubicam Advertising, New York, New York -- 2 LOGOS: It's Often the Little Things that Count -- PROFILE: Sirkka Richert, Principal of Designsyndicate, London and Brunei -- 3 BRANDS, BRANDING: Identity Is Equity -- PROFILE: James Tappan, Former President of Procter &amp -- Gamble in Mexico and United Kingdom and Former President European Operations of General Foods -- PROFILE: Lori Kapner, Principal of Kapner Consulting in Scarsdale, New York -- 4 LONGING AND BELONGING: Unattainable Wants, Irresistible Needs -- PROFILE: Katie Warner, Principal of Studio Three Creative in London, England -- 5 ALCHEMY AND MAGIC: Making Life Worthwhile, Wishing Upon a Star -- PROFILE: Kenneth Nisch, Chairman of JGA in Southfield, Michigan -- 6 GLOBALIZATION: The Ultimate War Game…”

“…Winfluence by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can. …”