Tabla de Contenidos: “…Foreword / by Margo Georgiadis, President, Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together…”

Materias: “…Branding (Marketing)…”

Tabla de Contenidos: “…-- Lexicon triggers : branding objective: appeal to a "tribe" -- Audio cues : branding objective: develop instant recognition -- Visual stimuli : branding objective: become a "controversial" brand -- Experience drivers : branding objective: close the feedback loop -- Cultural connections : branding objective: align thoughts and actions -- Following the feeling: what's the role of technology in following the feeling?…”

Materias: “…Branding (Marketing)…”

Materias: “…Brand, Marianne…”

Materias: “…Brand name products…”

Materias:

Materias: “…Brand name products Planning…”

Tabla de Contenidos: “…Strategies, Secrets, and Silliness""; ""4 Creative Briefâ€?Your Brand Name Road Map""; ""5 Brainstormingâ€?How to Be an Idea Machine""; ""6 Name Reviewâ€?…”

Tabla de Contenidos: “…Intro -- Contents -- Foreword -- Part I: Introduction: Things Have Changed -- Chapter 1 What You Don't Know Can Hurt You -- Chapter 2 Companies Don't Build Brands, Customers Build Brands -- Part II: Modeling Defined -- Chapter 3 What Is Modeling? …”

Materias:

Materias:

“…Études économiques de l'OCDE : Irlande…”

Tabla de Contenidos: “…Contexte physique -- Figure 1.1. Carte de l'Irlande -- 2. Contexte humain -- 3. Contexte économique -- Figure 1.2. …”

“…Études économiques de l'OCDE : Irlande…”

“…Études économiques de l'OCDE : Irlande…”

“…Études économiques de l'OCDE : Irlande…”