Tabla de Contenidos: “…Truth about creating brands people love / Truth about what customers want / Truth about thriving in change / Truth about negotiations…”

Tabla de Contenidos: “…Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research…”

Tabla de Contenidos: “…Describing Qatar -- Chapter 4. Creating Nation Brand: The Model of Qatar -- Chapter 5. The Blockade, Social Media, and National Identity -- Chapter 6. …”

“…It also highlights what makes brands fail and how they can become more resilient. …”

Tabla de Contenidos: “…Introduction to the current problem -- The myth that welfare is promoted by prohibiting vertical price and brand maintenance -- The risk of Resale Price Maintenance prohibition for the effectiveness of inter-brand competition -- The risk of admissible price-maintenance systems for the effectiveness of inter-brand competition -- Competition-policy implications -- Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'…”

Materias: “…Branding (Marketing) Management…”

Materias:

Materias: “…Biran, Maine de…”