Materias: “…Branding (Marketing)…”

Tabla de Contenidos: “…Bring together brand and stories -- Tell 5 types of brand stories -- Implement brand storytelling -- See magnetic stories in action…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Contents -- Series Editors' Preface -- Acknowledgements -- Permissions -- List of Tables -- List of Figures -- Chapter One Introduction -- Introduction: Where are goods and services commodities from and why does it matter? -- The origins of brands and branding -- The rise of brands and branding -- The missing geographies of brands and branding -- The aims and organization of the book -- Chapter Two The Geographies of Brands and Branding -- Introduction -- Defining the brand and branding -- The geographical in brands and branding -- Geographical associations in brands and branding -- Brands and branding in spatial circuits of meaning and value -- Summary and conclusions -- Chapter Three Origination -- Introduction -- Geographical origin(s) and provenance -- Beyond 'Country of Origin' -- The socio-spatial histories of brands and branding -- Origination -- Origination in clothing and tele-mediated services -- Researching origination in the geographies of brands and branding -- Summary and conclusions -- Chapter Four 'Local' Origination ... …”

Tabla de Contenidos: “…Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile…”

Materias: “…Branding (Marketing)…”