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897por Salinas, Gabriela“…"The International Brand Valuation Manual" is a detailed and extensive review of the main brand valuation models. …”
Publicado 2009
Libro -
898
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899
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900por Holt, Douglas B.Tabla de Contenidos: “…What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism…”
Publicado 2004
Biblioteca Universidad de Deusto (Otras Fuentes: Biblioteca Universitat Ramon Llull, Biblioteca de la Universidad de Navarra)Libro
