Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Thank You -- Chapter 1 Personal Brands Fill Stands -- Personal Branding Versus Company Branding -- Make Your Mark -- Do It in 90 Days -- Conquer Procrastination -- Exercise: Imagine Your Future Self -- Chapter Summary -- Chapter 2 Leave Your Comfort Zone -- Finding My Basement -- Starting from My Basement -- Just Start -- Exercise: Cast Your Future Self -- Chapter Summary -- Chapter 3 Slay the Time Vampires -- The Campfire-to-Empire Framework -- Establish Consistency -- Scout the Landscape -- Your 90-Day Tool Kit -- Slay Your Vampires -- Boost Your Amplifiers -- Exercise: Check Your Tool Kit -- The 90-Day Mindset -- Exercise: Establish Your Mindset -- Chapter Summary -- Chapter 4 Scout Industries, Model People -- Study Like a Student -- Model the Greats -- Embrace Adaptability -- Exercise: Model Like a Nerd -- Chapter Summary -- Chapter 5 Get Good Throwing Wood -- Maintain Your Messaging -- Weather the Seasons -- Winter -- Spring -- Summer -- Fall -- Build Your Tribe -- What Makes Your Tribe Valuable -- How Your Tribe Engages with Your Campfire -- Cater to Your Tribe -- Exercise: Carve Out a Wood Pile -- Chapter Summary -- Chapter 6 Master the Smoke Signals -- Work Five Themes -- Where to Start -- When to Pivot -- Pivot Till You Find It -- Explore and Expand -- Go Viral -- Study the Six Smoke Signals -- Master the Six Smoke Signals -- Grab and HOLD -- Exercise: Experiment Madly -- Chapter Summary -- Chapter 7 Give Value, Earn Loyalty -- Build Your Tribe -- Give Value, Earn Loyalty -- Earn Every Plank -- The Three Hurdles of Trust -- Build Your Credibility -- Cultivate Your Relevance -- Establish Your Reliability -- Exercise: Plot Out Your Content Value -- Chapter Summary -- Chapter 8 Find Cows, Cook Meat -- Build Your Three Pillars -- Credibility -- Relevance -- Reliability…”

“…3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. …”

Tabla de Contenidos: “…Cover -- Contents -- Acknowledgments -- Introduction -- 1. Why You Need a Brand-and Why Your Brand Matters -- 2. How Exceptional Leader Brands Are Built -- 3. …”

Materias:

Tabla de Contenidos: “…Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author…”

“…In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. …”

Materias: “…Branding (Marketing)…”

“…Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? …”

Tabla de Contenidos: “…Cover; Title Page; Copyright; Contents; Foreword ; Preface; Acknowledgments; About the Author; Chapter 1 What's Real Brand Engagement?; Did You Know?; What Exactly Is a SPIKE?…”

Materias: “…Branding (Marketing) India…”

Tabla de Contenidos: “…Creating and sustaining brand equity -- pt. 4. Brand valuation…”

Materias:

Materias:

“…Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . …”

Materias: “…Branding (Marketing)…”

Materias:

Tabla de Contenidos: “…Why should knowledge workers care about personal branding? -- 2.1 Personal brand concept -- 2.2 Personal branding as a process -- 2.2.1 Personal branding concept -- 2.2.2 Efficiency of personal branding -- Personal branding authenticity -- 2.2.3 Authenticity as a root of good relations -- 2.2.4 Authenticity as a source of personal brands meaning -- Personal branding consistency -- Networking -- 2.3 Personal brand knowledge -- 2.3.1 Personal brand image -- Personality -- Persona -- Labor market rules -- 2.3.2 Personal brands self-expression -- Visibility -- Experiences we create -- Trustworthy content -- 2.3.3 Again, authenticity and consistency -- 2.3.4 Self-expression at work -- 2.3.5 Self-expression after hours -- 2.3.6 Personal brands relations and interactions -- Social interactions -- Relationships -- 2.3.7 Non-commercial nature of human ties as reference of its authenticity -- Personal brands mediating power at work -- 2.3.8 Knowledge workers mediating power…”

Materias:

Materias: “…Branding (Marketing) India…”