“…Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. …”

“…A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. …”

“…Are we jumping on the brand wagon?…”

“…An innovative approach blending practicality and creativity-now in full-color From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. …”

Tabla de Contenidos: “…/ Jon Cope -- Communicating brand identity, creating fashionable identities / Rachel Lifter -- Co-creating fashion spaces / Anja Overdiek -- Co-creative storytelling / Patrick Lonergan -- Strategy : building a brand community / Jon Cope -- Strategy : the symbolic value of fashion brand collaboration / Jason Kass -- Conclusion and future directions : how fashion brand communication shapes culture / Emily Huggard and Jon Cope…”

Tabla de Contenidos: “…Brand equity and advertising : an overview / David A. …”

Materias: “…Blanshard, Brand, 1892-1987 Crítica e interpretación Estudios, ensayos, etc…”

Materias:

“…In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.This book presents in a concise fashion the latest thinking and methods for successful branding. …”

Materias: “…Brand New Planet…”