Tabla de Contenidos: “…6 Is Academe Cheapened by Branding: Universities and Programs?7 Ethical Branding, Homeowner Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard; 8 Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business; 9 Happy Brands and Ethical Implications; 10 Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World; 11 Jardine Matheson: Drugs, War, and Empire; 12 Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry; List of Contributors; Further Readings; Index…”

“…Brandes-en-Oisans Site (France)…”

Tabla de Contenidos: “…BRAND AGAINST THE MACHINE : How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition; Contents; 1. …”

Materias: “…Branding (Marketing) Management…”

Tabla de Contenidos: “…""Front Cover""; ""Managing Your Brand: Career Management and Personal PR for Librarians""; ""Copyright""; ""Contents""; ""About the author""; ""Acknowledgements""; ""Chapter 1: Getting started""; ""1.1 . …”

Tabla de Contenidos: “…Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. …”

Tabla de Contenidos: “…; Why should Companies invest in Employer Brand Management?; Defining 'Employer Brand'; The Difference between Branding and Brand Management; Summary and Key Conclusions; Chapter 2 Business Case; 1. …”

Materias: “…Maine de Biran, Pierre, 1766-1824 Crítica i interpretació…”

Materias:

“…Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. …”

“…All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. …”

Tabla de Contenidos: “…. -- Advice to Founders -- Be Memorable -- Logo Is Shorthand for Your Brand -- Brand Loyalty Starts With the Right Name -- Great Names: Great Brands -- Naming Exercise -- Chapter 5: Is Your Homepage Helping Your Brand Cut Through the Noise? …”

Tabla de Contenidos: “…Branding a Seafaring Nation: The Sailing Ship Monument on Al Wazarat Roundabout in Muscat, Oman -- Acknowledgements -- Table of Contents -- Abbreviations -- Part I: Introduction -- Introduction: A Thoroughly Branded, but Little-Known Middle East -- Branding as a Global Phenomenon: From Theory to Practice and Vice Versa -- Branding the Middle East: A Review of Regional Manifestations of a Global Phenomenon -- Studying Branding in the Middle East in Challenging Times: Outline of the Edited Volume -- Part II: Consumption, Culture and Lifestyle -- Milk Nationalism: Branding Dairy and the State in the Arabian Peninsula -- Branding Chinese Green Tea in Mali -- Selling Alcohol to the Muslims? …”

Materias: “…Branding (Marketing)…”

Tabla de Contenidos: “…CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?…”

Tabla de Contenidos: “…Chapter 4: The Power of the Luxury Brand…”

Tabla de Contenidos: “…Personal Branding For Dummies; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Why Is Personal Branding Important?…”

Tabla de Contenidos: “…-- Brand associations and sales promotion/pricediscounting -- Perceived Risk and Branding -- Product category and perceived risk -- New concept products -- Diffusing durable categories -- Intention to buy matters -- The Power of Brand Associations -- Importance of brand associations -- New brands and brand associations -- Importance of brand associations for pioneeringbrands -- The Enigma of the Three C's-Culture, Cricket and Consumers -- The beginnings -- Consumer behaviour and sports celebrities -- Today's context -- Planning mega-event associations for the brand…”

Tabla de Contenidos: “…Contents; Acknowledgments; Introduction: Being More of Who You Are; PART I: Personal Brand Basics; 1 Personal Brand: The Perception That You Made a Difference; 2 A Strong Personal Brand Delivers on Three Important Expectations; 3 Your Personal Brand Is Perceived from Three Different Dimensions; PART II: Designing Your Personal Brand of Making a Difference; 4 Authenticity: The Cornerstone to Building a Strong Brand; 5 Creating Your Brand Platform: Dimensions and Ethos; 6 A Promise to Be More of Who You Are; 7 How Strong Is Your Personal Brand Today?…”