Materias: “…Maine de Biran, Pierre, 1766-1824…”
Accés Lliure

Materias: “…Maine de Biran, Pierre, 1766-1824 Crítica i interpretació…”

Materias:

Materias: “…Brand name products Law and legislation…”

Tabla de Contenidos: “…The wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions…”

Materias: “…Branding (Marketing) Periodicals…”

Tabla de Contenidos: “…Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template…”

Materias:

“…With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- PART ONE HOW BRAIN SCIENCE IS REVOLUTIONIZING BRANDING -- CHAPTER 1 Brands That Rock -- CHAPTER 2 Beyond the Illusions of the Past -- CHAPTER 3 Right Between Your Ears -- PART TWO COGNITIVE BRANDS: DESIGN -- CHAPTER 4 Brands That Work the Way the Brain Does -- CHAPTER 5 Brand Vibes: Tugging at the Heartstrings -- CHAPTER 6 Brand Sense: Using System 1 Easers to Go with the Flow -- CHAPTER 7 Brand Sense: Using System 2 Deliberators to Form New Brand Loyalties -- CHAPTER 8 Brand Resolve: A Mantra for Happiness -- CHAPTER 9 For the Love of Kids -- CHAPTER 10 Brands with Purpose -- PART THREE COGNITIVE BRANDS: EXECUTION -- CHAPTER 11 Tales from the Trenches-Brand Execution -- CHAPTER 12 Brand Sensations -- CHAPTER 13 Minding Your Manners -- CHAPTER 14 Where Do We Go from Here? …”