“…You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development…”

“…For photographers using Photoshop Elements (including the brand new Elements 10), this book by pro photographer Jeff Revell will help you conquer the fundamentals of downloading, editing, and enhancing their work to create stunning hang-on-the-wall images. …”

“…Each chapter features approachable discussion of the latest networking technologies and concepts, closing with a quiz so you can test your knowledge before moving to the next section. Even if you are brand new to computers, Network Fundamentals will guide you to confidence and mastery. …”

“…Disruption—the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts—drives business failure and success. …”

“…Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. …”

“…You will: Be one of the first to program in the brand-new C++20 standard Discover the SDL graphics and gaming library, and SSDL, the "Simple SDL" wrapper library Get detailed help using the most common C++ compilers -- Visual Studio for Windows, and g++ (with Unix or MinGW) -- and their associated debuggers Practice “anti-bugging” for easy fixes to common problems Learn new concepts and skills from a variety of examples Develop sound practices for becoming a productive programmer Build a C++-based arcade game Apply built-in Standard Template Library (STL) functions and classes for easy and efficient programming Learn powerful data types including strings, stacks, vectors, and linked lists -- not by reading about them but by building them -- preparing you further for a career in programming…”

“…This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you: Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. …”

“…Whether you've never written a line of code before or are looking to learn a brand new language, this course covers all bases! …”

“…If that sounds more like a movie than a web page, then this video will open your eyes to a brand new Web. It's not uncommon to import a video onto a web page that had great lighting, a fantastic director, and zooming and flying cameras. …”

“…Step-by-step instructions with callouts to new Google Chromebook photos that show you exactly what to do Help when you run into Chromebook problems or limitations Tips and Notes to help you get the most from your brand-new Chromebook Full-color, step-by-step tasks walk you through getting and keeping your Chromebook or Chromebox TM working just the way you want. …”

“…This edition adds five new "days" of critical thinking workouts, delivering even more powerful "life improvement" ideas. Brand-new illustrations and diagrams help you see the direct relevance of critical thinking in your own life, and you'll find a practical new introduction to the authors' Paul-Elder Framework for Critical Thinking, which is now being used by critical thinkers worldwide!…”

“…Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" …”

“…Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. …”

“…For the first time, he also demonstrates how to integrate UICollectionViews with iOS 7's brand-new UIKit Dynamics to deliver more realistic animations and more effective layouts. …”

“…For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than in tangible assets, like machinery, buildings, and computers. …”

“…Based on ten years of research and interviews with 80 top executives, the award-winning The Samsung Way is the first definitive guide to the groundbreaking management principles that transformed a lagging electronics company into one of the most successful brands in the world. Combining professional insights from Samsung insiders with practical applications for managers, executives, and CEOs, this powerhouse of a book shows you how to: Speed up decision making and execution, on a bigger scale. …”

“…You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. …”

“…—SUZANNE BATES, bestselling author of Speak Like a CEO and Discover Your CEO Brand…”

“…You'll also get: Intuitively organized information that aligns with the competencies tested on the exam and those required by real-world Java developers Opportunities to practice and develop skills that remain in high demand in the IT industry Access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key terms Perfect for anyone prepping for the brand-new OCP Java SE 17 credential, OCP Oracle Certified Professional Java SE 17 Developer Study Guide: Exam 1Z0-829 is also a can't-miss reference for practicing and aspiring Java developers seeking to learn or reinforce their foundational skills in Java programming and improve their performance on the job…”

“…In the book, you'll get up and running quickly whether you're brand new to computers or just transitioning from an older Mac or a PC. …”