“…The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. …”

“…Note: This book replaces relevant sections of the earlier book, Using ADSM to Back Up Databases, SG24-4335-03, by updating and re-branding the content of that book…”

“…Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. …”

“…It also looks at the business challenges of keeping branding consistent across a major website and sustaining performance at a premium level through traffic spikes and across all browsers. …”

“…This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about…”

“…You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources. Start up a dream business from scratch Write a winning business plan Secure financing Manage your risks successfully Navigate your first year of operation If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector…”

“…Throughout this ebook, Bryan Friedman and Brian McClain from Pivotal explore serverless architecture patterns using examples of self-service use cases. …”

“…Explore the role of user stories in the agile software development environment Master the differences between user stories, bugs, and epics Learn to write concise user stories that best communicate requirements to developers Understand how to present prioritized features to stakeholders and gain stakeholder buy-in Learn how to release new product features and gather feedback on their performance Understand how to establish an agile process for releasing new features Ryan Harper is a senior product manager at Condé Nast Entertainment, where he supports the video initiatives of brands such as The New Yorker, Pitchfork, and Wired. …”

“…QuantumPM thoroughly covers all facets of working with Project 2010, and adds new chapters on mastering Project's brand-new Ribbon interface; developing plans, assigning resources, tracking progress, managing budgets, analyzing workloads, collaborating with colleagues and partners, and much more. …”

“…Beginning with a tour of the brand new interface to Microsoft Project 2010, Guy shows you to to create a new project, add tasks, add resources, and deal with any problems that may crop up along the way. …”

“…Organisations like yours have the evolving task of securing complex IT environments whilst delivering their business and brand objectives. The threat to key systems is ever increasing and the probability of a security weakness being accidentally exposed or maliciously exploited needs to be continually assessed – such as via a penetration test – to ensure that the level of risk is at an acceptable level to the business. …”

“…Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: identify the customers who are the most profitable-and focus on them; provide services and experiences that can't be replicated by the tech giants, no matter how much data they have or how much automation they use; support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth; and focus on your real profit core and build dominance in your specific target market.From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success…”

“…Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. …”

“…The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. …”

“…You'll learn how to: find the reason behind your work, identify what makes you feel happy and engaged, use job crafting to transform your role, connect your work to service, build positive, fulfilling relationships, let go of past purposes-and take steps toward new ones, arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges"--…”

“…The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on and help it thrive long into the future.You'll learn to: understand what strategy is-and what it isn't; define your mission, values, and purpose; recognize your company's distinct capabilities; conduct better strategic discussions with your team; communicate your strategy throughout the company; and make a plan for pushing your strategy forward.Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges…”

“…Whether it's learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger. …”

“…Author Pamela Hackett has advised, led, and supported people through major change for some of the world's most prominent companies and brands throughout her thirty-five years in management consulting. …”

“…Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands-creating a foundation of customer success, loyalty, and brand evolution. Listen Up! features discussions about: how to go beyond the survey: best practices associated with customer understanding, customer experience, and customer service; how to move from deep listening to data-based insights into customer behavior; the statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture; how powerful new questions can offer a fresh perspective into any customer, anywhere; and winning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction…”

“…You'll learn to: understand what strategy is--and what it isn't, define your mission, values, and purpose, recognize your company's distinct capabilities, conduct better strategic discussions with your team, communicate your strategy throughout the company, make a plan for pushing your strategy forward, arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges"--…”