“…La determinación de un estado de la cuestión con voluntad holística, que ordene y sistematice aquello que se ha dicho y se ha hecho sobre el tema, con la finalidad de situar en perspectiva las implicaciones inherentes a la construcción de marcas (branding) para espacios geográficos, se perfila como el objetivo principal de esta obra…”

“…Their traditions and brands, however, prevail. Several technical universities are included among the most prestigious academic institutions of their nations and the training of engineers and engineering research still enjoys a high level of prestige and national priority, e.g. in the context of innovation and industrial policy. …”

“…We struggle to stretch our teams and our resources to address a long list of priorities and ultimately end up with little differentiation for our brands. Our tools are to blame for our lack of focus: strategy frameworks in use today offer comprehensive categorizations of topics, but they lack a systematic approach to drive choice. …”

“…Topics covered include the global history of communication technologies, personal branding, echo chamber effects, alienation and fear of abnormality. …”

“…The paper explores how this can help sustain global growth in the medium term, driven by product differentiation, branding and marketing in the new growth markets of Asia…”

“…With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. …”

“…When she was named CEO of Popeyes in 2007, the stock price had slipped from $34 in 2002 to $13. The brand was stagnant, the team was discouraged, and the franchisees were just plain angry. …”

“…The book offers clear explanations of every subject on the brand-new CCSP exam and features accurate practice questions and real-world examples. …”

“…Stanford corporate governance experts David Larcker and Bryan Tayan carefully synthesize current academic and professional research, summarizing what is known and unknown, and where the evidence remains inconclusive. …”

“…It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand. Key features: Real-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger Interactivity. …”

“…Packed with relevant case studies and examples, this guide demonstrates: Customer segmentation for direct marketing Customer profiling for relationship management Efficient mailing campaigns Customer retention Identification of cross-selling opportunities Credit score analysis Detection of fraudulent behavior and transactions Hedge fund strategies, and more Szandera shows how computational intelligence can inform the design and integration of services, architecture, brand identity, and product portfolio across the entire enterprise. …”

“…With actionable insights in every chapter, it explains how to: Do deep-dive research into social Locate leverage points that matter Secure decision-maker meetings Earn executive engagement Build a knockout, online brand Nurture a network that helps you thrive Profit from referrals Publish insights that set you apart and steer the agenda Employ an efficient, lethal library of scripts and templates And much, much more Want to wildly exceed your quota? …”

“…This expanded and updated second edition reflects the historic impacts of the 2020 Covid-19 pandemic and 2023 WGA and SAG/AFTRA strikes, features brand new chapters about streaming and negotiation, and a greater breadth and depth of technical material about a wide variety of common television deals. …”

“…This book shows you how to easily create, edit, and print data merged documents that match specific branding and style guidelines. You'll learn how to combine MS Excel to create a faster workflow and quickly turn your Adobe InDesign CC 2017 files into printer-ready files. …”

“…Finding a job can seem daunting, especially when it's a brand new experience. There's a lot to know, and often a lot of pressure. …”

“…This brand-new Apple-certified guide, reconceived for Logic's new interface, uses all-new projects and media files to show you how to record, produce, and polish your musical creations with Apple's professional audio software. …”

“…"A great user experience is a powerful way to create customer delight while building your business and brand. In this streaming online video, recorded live at the New Riders Conference in Nashville in June 2008, Charles Wyke-Smith shows you the key components that lead to a meaningful, long-lasting connection with your site's visitors. …”

“…Their practical, approachable coverage guides you through mastering Project's brand-new Ribbon interface; then developing plans, assigning resources, tracking progress, managing budgets, analyzing workloads, collaborating with colleagues and partners, and much more. …”

“…The first guide to DTrace: the breakthrough debugging tool for Mac OS X, Unix, Solaris, and OpenSolaris operating systems and applications Complete coverage: architecture, implementation, components, usage, and much more Covers integrating DTrace into open source code, and integrating probes into application software Includes full chapter of advanced tips and techniques For users of DTrace on all platforms Foreword by Bryan Cantril, creator of DTrace DTrace represents a revolution in debugging. …”

“…This information is intended for IBM sales representatives, IBM software architects, IBM Systems Technology Group brand specialists, distributors, resellers, and anyone who is developing or implementing SDE…”