“…Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. …”

“…These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. …”

“…provides an insider's view of how marketers create a brand and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. …”

“…It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. …”

“…Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation…”

“…Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”…”

“…A brand new collection of world-class business sustainability solutions... 2 authoritative books, now in a convenient e-format, at a great price! …”

“…James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. …”

“…This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. …”

“…Marty Neumeier, author of Zag and The Brand Gap…”

“…A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. …”

“…Más allá del cinismo o la ingenuidad de este tipo de propuestas, ¿cómo habría que entender el alcance de estos problemas y afrontar una transformación socioecológica duradera y sostenible? El politólogo Ulrich Brand proporciona en este conjunto de ensayos, que sintetizan una parte de sus contribuciones a las posibles salidas a la policrisis que vivimos, una comprensión radical y emancipadora de la transformación socioecológica, basada en la imbricación entre los procesos sociales y naturales, y en una profunda crítica al modo de vida imperial capitalista, a sus formas de producción, consumo y explotación, sometidas al imperativo del crecimiento. …”

“…Además de ofrecer claves para entender el nuevo contexto en el que se mueven las empresas, este libro proporciona herramientas prácticas, útiles para el desarrollo de estrategias de branding ganadoras…”

“…Basado en la experiencia personal del autor y el estudio por muchos años de autores como Napoleón Hill, Andrew Carnegie, Eliyahu M. Goldratt, Bryan Trace, Bob Proctor o T. Harv Hecker entre otros. …”
Texto completo en Odilo

“…Aborda cuestiones fundamentales como el branding, la creación de una maqueta, el trabajo con texto e imágenes o los conocimientos necesarios sobre el proceso de producción. …”

“…The authors discuss phenomena ranging from mash-ups of novels and YouTube cover songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC's Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos)…”

“…This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--…”

“…From a customer’s standpoint, every interaction with a product or brand is just part of a connected experience. But for many companies, individual touchpoints, channels, and products are often treated as disconnected silos. …”

“…Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design and production skills, and trends in editorial design. …”

“…Full of insight and examples from real people, a brand new chapter provides a practical worksheet to help you develop your problem solving skills and reduce stress day-to-day. …”