“…What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. …”

“…Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success. …”

“…Solid profits, a strong brand, steady customers — all of these can vanish when market shifts disrupt business as usual. …”

“…Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? …”

“…Your brand is unique. Your website content should be, too. …”

“…Unusually, the book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. …”

“…Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management…”

“…El film basado en hechos reales, cuenta la historia de John Reed (Beatty), comunista norteamericano, periodista y activista, cuyo romance con la escritora feminista Louise Bryant (Diane Keaton) tiene como telón de fondo los explosivos días de la Revolución Rusa…”

“…Uncover the secrets of an Australian business owner who took a healthy living brand straight to the top!…”

“…In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. …”

“…Esta investigación analiza la gestión de marca y el branding experiencial aplicado sobre el sector del ibérico en España, intentando ser una aportación teórico-práctica obteniendo mayor conocimiento sobre este tema escasamente estudiado con anterioridad. …”
Clic para texto completo. Acceso abierto.

“…Jim Beam is a distinctly American brand that has tapped into the collective consciousness and leveraged vision into growth. …”

“…You need to create great sites that are clean and simple, load quickly, and are optimized to serve the needs of mobile users; and understand how customers want to engage with your brand via mobile. By 2013, the #1 way people will access the Internet will be via mobile device. …”

“…With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential. …”

“…This book highlights the risk of inaction for businesses when it comes to climate change, but also contains best practices to allow them to capitalize on the numerous business opportunities that climate change presents, including increased profitability, enhanced brand value, and improved shareholder relations. …”

“…Today's customers have less time and attention to devote to your brand?and they are surrounded by alternatives every step of the way. …”

“…Aquí llega un joven inmigrante irlandés, Amsterdam Vallon, buscando venganza contra Bill el Carnicero, el hombre que mató a su padre…”

“…- Signes conventionnels et abréviations - Australie - Autriche - Belgique - Canada - Chili - République tchèque - Danemark - Estonie - Finlande - France - Allemagne - Grèce - Hongrie - Islande - Irlande - Israël - Italie - Japon - Corée - Luxembourg - Lettonie - Mexique - Pays-Bas - Nouvelle-Zélande - Norvège - Pologne - Portugal - République slovaque - Slovénie - Espagne - Suède - Suisse - Turquie - Royaume-Uni - États-Unis - Zone euro…”

“…- Signes conventionnels et abréviations - Australie - Autriche - Belgique - Canada - Chili - République tchèque - Danemark - Estonie - Finlande - France - Allemagne - Grèce - Hongrie - Islande - Irlande - Israël - Italie - Japon - Corée - Luxembourg - Mexique - Pays-Bas - Nouvelle-Zélande - Norvège - Pologne - Portugal - République slovaque - Slovenie - Espagne - Suède - Suisse - Turquie - Royaume-Uni - États-Unis - Zone euro…”

“…Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors…”