“…Conventional wisdom suggests that marketers should play it safe in a polarized culture and focus on potential customers who haven’t yet made up their minds — those in the middle, where the majority of the market is. But brand messaging can be more effective if it targets the subcultures that are strong brand supporters. …”

Tabla de Contenidos: “…Benndorf Declustering weights as a measure of average sample spacing, applications in mineral resource classification D.E. Hulse & R.C. Bryan Mine planning in digital transformation Multi stage dumping sequence--a new approach for waste disposal B.T. …”

Tabla de Contenidos: “…AIoT in societal research and development -- 12 Beyond smart networking -- 12.1 Introduction -- 12.2 The purpose of networking and beyond -- 12.3 Benefits of networking and beyond -- 12.3.1 Access to new opportunities -- 12.3.2 Personal and professional growth -- 12.3.3 Better communication and social skills -- 12.3.4 More visibility and credibility -- 12.3.5 Positive effects on society -- 12.4 Different kinds of networking -- 12.4.1 Networking in person -- 12.4.2 Online networking -- 12.4.3 Professional networking organizations -- 12.4.4 Informal networking -- 12.4.5 Networking through social media -- 12.5 The 3P's of networking -- 12.5.1 Presence -- 12.5.2 Professionalism -- 12.5.3 Be persistent -- 12.6 Four important steps to making networking work well -- 12.6.1 Figure out what you want -- 12.6.2 Build your network -- 12.6.3 Get involved and talk to people -- 12.6.4 Keep and grow your network -- 12.7 Several things that make up a network -- 12.7.1 Interdependence -- 12.7.2 Connectivity -- 12.7.3 Diversity -- 12.7.4 Trust -- 12.7.5 Influence -- 12.7.6 Emergence -- 12.7.7 Resilience -- 12.8 Some tips for building strong networking skills -- 12.8.1 Write down your goals and objectives -- 12.8.2 Build your network -- 12.8.3 Get involved and talk to people -- 12.8.4 Work on your communication skills -- 12.8.5 Build your personal brand -- 12.8.6 Stay up to date -- 12.9 How to develop your networking and beyond? …”

Tabla de Contenidos: “…Students' Ready Reckoner -- Review Questions -- Chapter 4: Consumer Behaviour: Knowing the Unknown -- 4.1 Answering Bunch of 'Wh' Questions -- 4.2 Consumer Behaviour: Meaning -- 4.3 Factors Influencing Consumer Behaviour -- 4.3.1 Cultural Factors -- 4.3.2 Social Factors -- 4.3.3 Personal Factors -- 4.3.4 Psychological Factors -- 4.4 Patterns of Buying Behaviour -- 4.5 Buying Roles -- 4.6 Consumers' Decision-Making Process -- Summary -- Key Words -- Students' Ready Reckoner -- Review Questions -- Chapter 5: Marketing Mix: Blending with Marketing Flavour -- 5.1 Influencing Consumers' Demand -- 5.2 Marketing Mix: Concept -- 5.3 Elements of Marketing Mix -- 5.3.1 Product -- 5.3.2 Price -- 5.3.3 Place -- 5.3.4 Promotion -- 5.4 4Cs of Marketing -- 5.4.1 Customer Solution -- 5.4.2 Customer Cost -- 5.4.3 Convenience -- 5.4.4 Communication -- Summary -- Key Words -- Students' Ready Reckoner -- Review Questions -- Chapter 6: Product Management: Going Beyond Tangibility -- 6.1 Selling the Concept, not the Content -- 6.2 Product: Meaning -- 6.3 Product Planning -- 6.3.1 Classification of Products -- 6.3.2 Product Levels -- 6.3.3 Product Mix -- 6.3.4 Product Policy -- 6.3.5 Product Portfolio -- 6.4 Product Line Decisions -- 6.4.1 Product Line Length -- 6.4.2 Product Line Modernization -- 6.4.3 Product Line Featuring and Line Pruning -- 6.5 Product Differentiation -- 6.5.1 Product Differentiation: Concept -- 6.5.2 Product Differentiation: Methods -- 6.5.3 Guidelines for Effective Differentiation -- 6.5.4 Degree of Differentiation -- 6.6 Product-Related Strategies -- 6.6.1 Branding -- 6.6.2 Packaging -- 6.6.3 Labelling -- 6.7 New Product -- 6.7.1 Meaning of New Product -- 6.7.2 Stages of New-Product Development -- 6.7.3 Reasons for Failure of a New Product -- 6.8 Product Adoption -- 6.9 Product Life Cycle -- 6.9.1 Concept of Product Life Cycle…”

Tabla de Contenidos: “…6.4.1 Evolution and Importance of Chatbots -- 6.4.2 Designing Effective Chatbots: Best Practices -- 6.4.3 Voice Assistants and Voice Search -- 6.5 Practical Examples of Natural Language Processing in Marketing -- 6.5.1 Social Media Sentiment Analysis -- 6.5.2 Chatbots for Customer Service -- 6.5.3 Personalized Marketing Communications -- 6.6 Conclusion -- 6.7 References -- Chapter 7 Social Media Analytics and Web Analytics -- 7.1 Introduction -- 7.2 Social Network Analysis -- 7.2.1 Overview of Social Network Analysis -- 7.2.2 Basics of Network Theory -- 7.2.3 Metrics: Centrality, Density, and Clusters -- 7.2.4 Influencer Identification and Engagement Strategies -- 7.2.5 Community Detection in Social Networks -- 7.2.6 Key Concepts in Social Network Analysis -- 7.2.7 Practical Example: Social Network Analysis in Influencer Marketing -- 7.3 Web Analytics Tools and Metrics -- 7.3.1 Overview of Web Analytics Tools and Metrics -- 7.3.2 Key Metrics: Page Views, Bounce Rate, and Conversion Rate -- 7.3.3 Advanced Metrics: Funnel Analysis and Cohort Analysis -- 7.3.4 Integration with Other Data Sources -- 7.3.5 Key Concepts in Web Analytics -- 7.3.6 Challenges in Interpreting Web Analytics Data -- 7.3.7 Practical Example: Using Google Analytics for Customer Behavior Insights -- 7.4 Social Media Listening and Tracking -- 7.4.1 Overview of Social Media Listening and Tracking -- 7.4.2 The Importance of Social Listening in Modern Marketing -- 7.4.3 Analyzing Social Mentions and Share of Voice -- 7.4.4 Crisis Management Through Social Listening -- 7.4.5 Key Concepts in Social Media Listening and Tracking -- 7.4.6 Practical Example: Social Media Listening for Brand Reputation Management -- 7.5 Conversion Rate Optimization -- 7.5.1 Overview of Conversion Rate Optimization -- 7.5.2 A/B Testing for Landing Pages -- 7.5.3 User Experience Best Practices for Conversions…”

“…En Irlande, la nouvelle bibliothèque de L'Institut de technologie Galway-Mayo (GMIT) est novatrice par sa conception, satisfait aux conditions environnementales et identifie le campus à son emplacement…”

“…In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. …”

“…La propuesta se especializa en la narrativa transmedia y producción de contenidos para branded content, con el objetivo fundamental de formar profesionales que contribuyan a comunicar eficazmente los mensajes de marca a sus destinatarios. …”
Acceso desde Summa. Acceso abierto

“…Writing within a clear chronological framework, Bryan Spinks presents two simultaneous volumes on Baptismal Liturgy and Theology. …”

“…Les pays participants sont : l’Allemagne, l’Autriche, la Belgique, le Danemark, l’Espagne, la Finlande, la France, la Grèce, l’Irlande, l’Italie, le Luxembourg, les Pays-Bas, le Portugal, le Royaume-Uni et la Suède…”

“…Les pays participants sont : l’Allemagne, l’Autriche, la Belgique, le Danemark, l’Espagne, la Finlande, la France, la Grèce, l’Irlande, l’Italie, le Luxembourg, les Pays-Bas, le Portugal, le Royaume-Uni et la Suède…”

“…Les pays membres de l'OCDE concernés sont : l’Allemagne, l’Australie, l’Autriche, la Belgique, le Canada, le Chili, la Corée, le Danemark, l’Espagne, l’Estonie, les États-Unis, la Finlande, la France, la Grèce, la Hongrie, l’Irlande, l’Islande, Israël, l’Italie, le Japon, le Luxembourg, le Mexique, la Norvège, la Nouvelle-Zélande, les Pays-Bas, la Pologne, le Portugal, la République slovaque, la République tchèque, le Royaume-Uni, la Slovénie, la Suède, la Suisse et la Turquie. …”

“…Discover four simple questions that reveal the un-boring topics hidden inside your brand Explore the best techniques for identifying the right voice and tone to use in your copy Understand the basics of brand personality and the importance of human speak, not robot speak Learn to spice your content by borrowing topics from fun industries like fashion and entertainment See how other not-so-exciting companies tell their escape-from-snoresville stories Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. …”

“…Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! …”

“…You already know how to use Photoshop as an image editing tool; now, challenge yourself and discover the more artistic aspects of the program with one of the world's best teachers by your side. In addition to four brand new chapters on real world projects, this new edition of award-winning digital artist Derek Lea's bestselling Creative Photoshop contains several brand new features su…”

“…Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized cu…”

“…Michael O'Hara, un marinero irlandés, entra a trabajar en un yate a las órdenes de un inválido casado con una mujer fatal y queda atrapado en una maraña de intrigas y asesinatos…”

“…Michael O'Hara, un marinero irlandés, entra a trabajar en un yate a las órdenes de un inválido casado con una mujer fatal y queda atrapado en una maraña de intrigas y asesinatos…”

“…Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. …”
Enlace del recurso

“…The volume will be of interest to academics and researchers working in the areas of Intellectual Property Law, Trade Mark and Design Law, EU Law, Comparative Law, and Branding"--…”