Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Understanding LinkedIn Basics -- Chapter 1 Looking into LinkedIn -- Understanding Your New Contact Management and Networking Toolkit -- Keeping track of your contacts -- Understanding the different degrees of network connections -- Discovering What You Can Do with LinkedIn -- Building your brand and profile -- Looking for a job now or later -- Finding out all kinds of valuable information -- Expanding your network -- Navigating LinkedIn -- Touring the top navigation bar -- Looking at the Settings &amp -- Privacy page -- Understanding LinkedIn Costs and Benefits -- Weighing free versus paid accounts -- Comparing the paid accounts -- Upgrading to a premium account -- Chapter 2 Signing Up and Creating Your Account -- Joining LinkedIn -- Joining with an invitation -- Joining without an invitation -- Completing the sign-up process -- Building Your Network -- Chapter 3 Completing Your Profile -- Adding a Summary and Basic Information -- Updating the basic information sections -- Writing your summary first -- Completing Your Summary -- Adding More Profile Sections -- Adding a Position -- Reporting Your Education -- Setting Your Profile URL and Public View -- Part 2 Finding Others and Getting Connected -- Chapter 4 Discovering and Building Your Network -- Searching Your First-Degree Connections -- Searching the LinkedIn Network -- Starting with basic search options -- Advanced searching with filters -- Performing advanced searches -- Saving searches for future use -- Chapter 5 Growing Your Network -- Building a Meaningful Network -- Importing Contacts into LinkedIn -- Importing a contacts list from your email system -- Checking for members…”

Tabla de Contenidos: “…Selected OECD TL2 and TL3 mining regions -- References -- Notes -- 3 Mobilising the potential of Andalusia's mining value chain -- Introduction -- The mining business ecosystem in Andalusia -- Mining value chains in metallic and non-metallic minerals -- Metallic mining and transformation -- A sector with a wide range of international players -- Transformation activities with innovative practices -- Non-metallic mining and transformation -- A sector with transformative activities located in the same place of extraction -- Andalusia's mining equipment, technology and services sector -- In summary -- Mobilising strengths of Andalusia's mining value chain -- Attractive geology with the potential of new highly demanded minerals -- Geographic location: A natural gateway to and from the EU -- Good accessibility of mines to urban centres and a competitive infrastructure -- Benefitting from the mining proximity to cities -- Making the most of infrastructure for mining development -- Making the most of the community perception towards mining -- A region with a strong mining identity -- Nevertheless, automation and climate change undermine the positive perception -- Unlocking new opportunities within the Andalusia mining value chain -- Boosting innovation within the mining value chain -- A weak innovation system around Andalusia's mining value chain -- Despite opportunities in the mining sector, little entrepreneurial activity is oriented towards extractive industries -- Promoting service innovation in mining for a strong innovative regional system -- Developing knowledge-intensive mining providers to attain higher-value-added activities -- Boosting the role of the third sector to support mining innovation and entrepreneurship -- Mobilising exiting incubators for entrepreneurship -- Supporting intrapreneurial activities -- Enhancing collaboration for human capital development -- Adjusting higher education programmes to future industry needs in the mining value chain -- A strong innovation ecosystem relies on the involvement of youth in the area -- Overcoming challenges to upscale SMEs around mining -- Guiding SMEs towards greater-value-added activities linked to mining to gain resilience -- Improving the regulatory and permitting process of mining to unlock growth opportunities -- Spain relies on outdated and complex mining regulation -- Andalusia's permitting process has scope to improve predictability and reduce delays -- References -- Notes -- 4 A new mining strategy to make Andalusia a frontrunner on sustainable mining -- Introduction -- External forces shaping Andalusia's mining strategy -- Andalusia has the potential to play a key role in the EU goal of climate neutrality -- The lack of a Spanish mining policy is an obstacle to unlocking growth opportunities -- A new national mining strategy would add value in a number of areas -- Mining strategy of Andalusia, from old to new -- Objectives and structure of the Andalusia Mining Strategy 2013-20 -- Defining a clear vision of the role of mining for regional development -- Materialising the vision through a regional brand: A raw material talent system -- Improving the strategy with concise objectives, a timeframe of actions and sound monitoring -- Strengthening the monitoring and evaluation process -- Involving municipal governments and local communities in the mining strategy -- Collaborating with municipal governments -- Involving local communities in the mining strategy -- Unlocking synergies with other policy strategies/sectors to boost innovation -- Promoting local networks and a mining cluster to boost innovation -- Enhancing national and international collaboration -- Boosting collaboration with other Spanish mining regions -- Increasing co-operation with European regions and EU…”

Tabla de Contenidos: “…Other popular image testing datasets -- The CIFAR dataset -- The Fashion-MNIST dataset -- The ImageNet dataset and competition -- The bigger deep learning models -- The AlexNet model -- The VGG-16 model -- The Google Inception-V3 model -- The Microsoft ResNet-50 model -- The SqueezeNet model -- Spatial transformer networks -- The DenseNet model -- Training a model for cats versus dogs -- Preparing the data -- Benchmarking with simple CNN -- Augmenting the dataset -- Augmentation techniques -- Transfer learning or fine-tuning of a model -- Training on bottleneck features -- Fine-tuning several layers in deep learning -- Developing real-world applications -- Choosing the right model -- Tackling the underfitting and overfitting scenarios -- Gender and age detection from face -- Fine-tuning apparel models -- Brand safety -- Summary -- Chapter 3: Image Retrieval -- Understanding visual features -- Visualizing activation of deep learning models -- Embedding visualization -- Guided backpropagation -- The DeepDream -- Adversarial examples -- Model inference -- Exporting a model -- Serving the trained model -- Content-based image retrieval -- Building the retrieval pipeline -- Extracting bottleneck features for an image -- Computing similarity between query image and target database -- Efficient retrieval -- Matching faster using approximate nearest neighbour -- Advantages of ANNOY -- Autoencoders of raw images -- Denoising using autoencoders -- Summary -- Chapter 4: Object Detection -- Detecting objects in an image -- Exploring the datasets -- ImageNet dataset -- PASCAL VOC challenge -- COCO object detection challenge -- Evaluating datasets using metrics -- Intersection over Union -- The mean average precision -- Localizing algorithms -- Localizing objects using sliding windows -- The scale-space concept…”

Tabla de Contenidos: “…Looking into the different options available for data migration -- Summary -- Further reading -- Part 3: The Way Forward: The Art of Possible -- Chapter 9: The Pilot: High Stakes -- Accelerating your transition -- S/4HANA public cloud/new implementations (greenfield) -- System conversions (brownfield) -- The Readiness Check tool -- The Custom Code Migration app -- Selective Data Transition -- Iterative data loads -- Mitigating the risks by starting earlier -- An Agile approach to data conversion and integration testing -- SAP Activate -- SAP's EML -- The UX strategy -- Importance of a UX strategy -- Change management -- Getting ready for the pilot -- Scenarios for the use of TMS + CTS for on-prem deployments -- Transport management with SAP CALM -- Bringing it all together and the pilot rollout -- Summary -- Chapter 10: Going All In: A Leap of Faith -- S/4HANA deployment patterns -- Focusing on defining the Global Template -- Defining the instance strategy -- Methodology -- The rollout approach -- Deployment -- Release management -- Cutover management -- Solution readiness -- People readiness -- Business operational readiness -- The readiness of AMS for deployment and transition -- Monitoring progress to go-live -- Go-live -- Hypercare -- Stabilization and Hypercare - post-go-live support and incident management -- Rollout post go-live -- Summary -- Chapter 11: Innovation Unleashed: The Hunger Games -- The cultural shift to innovation -- Sponsored innovation hackathons -- Innovation awards -- Rewiring the enterprise for agility and scale -- Citizen developers -- Multi-layered APIs -- Security-as-a-Service -- LCNC in SAP (SAP Build) -- SAP Graph and SAP One Domain Model (ODM) -- Web 3.0 -- The future of work -- The spectrum of automation and digitalization -- Digital employees -- Brand ambassadors -- Futuristic retail experiences…”

Tabla de Contenidos: “…-- Access to Knowledge and Expertise About Social Enterprise -- Structure Options for Social Enterprises -- Other Enterprise Options -- Enterprise Planning -- Moving Forward -- References -- Chapter 13 Marketing for Nonprofit Organizations -- Key Concepts in Nonprofit Marketing -- A Strategic Approach to Marketing -- The Role of Data Analysis in Decision Making -- Segmentation and Target Marketing -- Competition, Positioning, and Branding -- Managing the Marketing Mix -- Product Marketing in the Nonprofit Sector -- Summary -- References -- Chapter 14 Advocacy, Lobbying, and Social Change -- The Role of Nonprofits in the Public Dialogue -- What Constitutes Advocacy? …”

Tabla de Contenidos: “…Cover -- Title -- Copyright and Credits -- Packt Upshell -- Contrubutors -- Table of Contents -- Preface -- Chapter 1: The Interface -- Versions -- Frames -- Banner frame -- System settings -- Help -- Connect chat conversations -- Global text search -- Profile -- The application navigator -- Filter text box -- Favorites -- History -- Important application menus and modules -- Content frame -- UI settings and personalization -- Summary -- Chapter 2: Lists and Forms -- List v2 versus List v3 -- Lists and tables -- Creating a custom table -- Creating an update set -- Creating the table -- Adding a field -- List view -- Condition builder -- Building a filter -- Dot-walking -- Forms -- Form designer -- Form layout -- Related lists -- Summary -- Chapter 3: UI Customization -- UI15 versus UI16 -- Switching between UI15 and UI16 -- Branding your instance -- Custom themes -- UI-impacting system properties -- Configuring service portal UI -- Creating a custom homepage -- Styling pages and widgets -- Setting up the War Room page -- Styling the CMS -- Summary -- Chapter 4: Understanding Data and Relationships -- One-to-many relationships in ServiceNow -- Many-to-many relationships in ServiceNow -- Creating a M2M table -- Other M2M relationships -- Enforcing one-to-one relationships -- Defining custom relationships -- Database table inheritance -- Summary -- Chapter 5: Tasks and Workflows -- Important task fields -- Active -- Additional comments and work notes -- Assigned to and Assignment group -- Created, Created by, Updated, and Updated by -- Description and short description -- Number -- State -- Journals and the activity formatter -- Extending the task table -- Workflows -- Important workflow activities -- User and group approval -- Approval coordinator -- If -- Switch -- Wait for Condition -- Create Task and Catalog Task -- Branch and Join…”

Tabla de Contenidos: “…Cover -- Credits -- About the Author -- About the Reviewer -- www.PacktPub.com -- Customer Feedback -- Table of Contents -- Preface -- Chapter 1: Configuring Your Own Zendesk -- The Zendesk environment -- The basic Zendesk setup -- Channels -- Self-service -- Apps and integrations -- Ticketing workflows and efficiency -- Triggers and automations -- Views -- Macros -- Service Level Agreements -- Groups -- Organizations -- Performance reporting -- Localization and branding -- Evaluating individual requirements -- Our example company -- Desired setup -- The initial contact/channels -- Email -- Twitter -- Facebook -- Widget -- Help Center / Support Form -- The ticket's journey -- Ticket views -- Agent workflow -- Zendesk setup -- Asking questions -- Listing tasks -- Creating the road map -- Summary -- Chapter 2: Agent Roles, Groups, Organizations, and User Tags -- Users/agents -- Custom agent roles -- Ticket permissions -- People permissions -- Help Center permissions -- Tools permissions -- Channels permissions -- System permissions -- Custom roles for our example -- Groups -- Organizations -- Tags -- Domains -- Group -- Users -- Details -- Notes -- Organizations for our example -- User tags -- Importing existing user databases -- Summary -- Chapter 3: Creating Custom Fields -- What are fields in Zendesk? …”

Tabla de Contenidos: “…Intro -- Prólogo -- Agradecimientos -- Introducción -- Introducción a las redes sociales y la atracción de talento -- Elementos clave del proceso de atracción y selección de talento -- Diversidad generacional -- Generación Y -- Employer branding -- Evolución de los medios de reclutamiento -- La evolución de Internet y las nuevas tecnologías 2.0 -- Evolución de la tecnología y medios de comunicación -- Evolución de la Web 1.0, Web 2.0 y Web 3.0 -- Características de la Web 2.0 -- Las nuevas tecnologías en los procesos de atracción y selección de talento: sms, Wikipedia, Google, Skype, YouTube, Twitter, Facebook, MySpace, Tuenti, Orkut, LinkedIn, Xing, Viadeo, Delicious, Flickr, WordPress, Blogger, Slideshare, Plaxo, Ning, SecondLife, RSS, Wisetamp, Getyoo, Myonepage, Addthis, Wibiya -- Definición, evolución y objetivo de una red social. -- Definición y origen de las redes socials -- La teoría de los seis grados de separación -- Evolución y crecimiento de las redes socials -- Identidad digital -- Claves de éxito de las redes socials -- Evolución en la comunicación -- El principio de Pareto y los mapas mentales para una efectiva gestión del tiempo en las redes socials -- La ventana de Johari -- Tipología y funcionalidades de las redes sociales y herramientas 2.0 en el proceso de la selección de talento y la búsqueda de empleo -- Tipos de redes sociales: generalistas, profesionales, verticals -- Redes sociales generalistas: Facebook, Tuenti, MySpace y Orkut -- Facebook -- Redes sociales profesionales: LinkedIn, Xing, Viadeo -- Principales ventajas de las redes sociales profesionales -- Redes sociales verticales o especializadas: Moterus, Ticket 2 Law, etc -- LinkedIn -- Darse de alta y crear un perfil en LinkedIn -- Comunicarse y crear una red de contactos en LinkedIn -- Tener recomendaciones en LinkedIn…”

Tabla de Contenidos: “…Intro -- Das IT-Recruiting-Handbuch -- Impressum -- Inhalt -- Kapitel 1 - Einleitung -- Wie es zu diesem Buch kam -- Für wen dieses Buch ist -- Was Sie erwarten können -- Was Sie nicht finden werden -- Wie Sie dieses Buch lesen können -- Kapitel 2 - Employer Branding - das Arbeitgeberimage Ihres Unternehmens -- Ihr Auftritt im realen Leben -- Meetups, Stammtische und andere Gelegenheiten -- Barcamps, Unconferences, Open Spaces -- Hackathons oder Ähnliches -- Sponsoring z. …”

Tabla de Contenidos: “…by Dr Eleri Rosier, Cardiff University -- 5 Consumer markets and buyer behaviour -- Chapter preview -- Learning outcomes -- Model of consumer behaviour -- Characteristics affecting consumer behaviour -- Cultural factors -- Social factors -- Personal factors -- Psychological factors -- Types of buying decision behaviour -- Complex buying behaviour -- Dissonance-reducing buying behaviour -- Habitual buying behaviour -- Variety-seeking buying behaviour -- The buyer decision process -- Need recognition -- Information search -- Evaluation of alternatives -- Purchase decision -- Post-purchase behaviour -- The buyer decision process for new products -- Stages in the adoption process -- Individual differences in innovativeness -- Influence of product characteristics on rate of adoption -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussion the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: digital influencer credibility -- Marketing ethics: ultimate water -- Marketing by numbers: evaluating alternatives -- Video case: IMG Worldwide -- References -- Company case: Porsche: guarding the old while bringing in the new -- 6 Business markets and business buyer behaviour -- Chapter preview -- Learning outcomes -- Business markets -- Market structure and demand -- Nature of the buying unit -- Types of decisions and the decision process -- Business buyer behaviour -- Major types of buying situations -- Participants in the business buying process -- Major influences on business buyers -- The business buying process -- Engaging business buyers with digital and social marketing -- E-procurement and online purchasing -- Business-to-business digital and social media marketing -- Institutional and government markets -- Institutional markets -- Government markets -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: e-procurement and mobile procurement -- Marketing ethics: commercial bribery -- Marketing by numbers: salespeople -- Video case: Eaton -- References -- Company case: Procter &amp -- Gamble: treating business customers as strategic partners -- Part 3 Designing a customer value-driven strategy and mix -- 7 Customer-driven marketing strategy: creating value for target customers -- Chapter preview -- Learning outcomes -- Customer-driven marketing strategy -- Market segmentation -- Segmenting consumer markets -- Segmenting business markets -- Segmenting international markets -- Requirements for effective segmentation -- Market targeting -- Evaluating market segments -- Selecting target market segments -- Differentiation and positioning -- Positioning maps -- Choosing a differentiation and positioning strategy -- Communicating and delivering the chosen position -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: get your Groupon -- Marketing ethics: unrealistic bodies -- Marketing by numbers: USAA -- References -- Company case: Volvo cars -- 8 Products, services and brands: building customer value -- Chapter preview -- Learning outcomes -- What is a product? …”

Tabla de Contenidos: “…-- Exploring the data science process -- Data collection -- Data exploration -- Data modeling -- Model evaluation -- Model deployment and monitoring -- Dissecting the flavors of data science -- Data engineer -- Dashboarding and visual specialist -- ML specialist -- Domain expert -- Reviewing career paths in data science -- The traditionalist -- Domain expert -- Off-the-beaten path-er -- Tackling the experience bottleneck -- Academic experience -- Work experience -- Understanding expected skills and competencies -- Hard (technical) skills -- Soft (communication) skills -- Exploring the evolution of data science -- New models -- New environments -- New computing -- New applications -- Summary -- References -- Chapter 2: Finding a Job in Data Science -- Searching for your first data science job -- Preparing for the road ahead -- Finding job boards -- Beginning to build a standout portfolio -- Applying for jobs -- Constructing the Golden Resume -- The perfect resume myth -- Understanding automated resume screening -- Crafting an effective resume -- Formatting and organization -- Using the correct terminology -- Prepping for landing the interview -- Moore's Law -- Research, research, research -- Branding -- References -- Part 2: Manipulating and Managing Data -- Chapter 3: Programming with Python -- Using variables, data types, and data structures -- Indexing in Python -- Using string operations -- Initializing a string -- String indexing -- Using Python control statements, loops, and list comprehensions -- Conditional statements such as if, elif, and else -- Loop statements such as for and while -- List comprehension…”

Tabla de Contenidos: “…-- A business case for interpretability -- Better decisions -- More trusted brands -- More ethical -- More profitable -- Summary -- Image sources -- Dataset sources -- Further reading -- Chapter 2: Key Concepts of Interpretability -- Technical requirements -- The mission -- Details about CVD -- The approach -- Preparations -- Loading the libraries -- Understanding and preparing the data -- The data dictionary -- Data preparation -- Interpretation method types and scopes -- Model interpretability method types -- Model interpretability scopes -- Interpreting individual predictions with logistic regression -- Appreciating what hinders machine learning interpretability -- Non-linearity -- Interactivity -- Non-monotonicity -- Mission accomplished -- Summary -- Further reading -- Chapter 3: Interpretation Challenges -- Technical requirements -- The mission -- The approach -- The preparations -- Loading the libraries -- Understanding and preparing the data -- The data dictionary -- Data preparation -- Reviewing traditional model interpretation methods -- Predicting minutes delayed with various regression methods -- Classifying flights as delayed or not delayed with various classification methods -- Training and evaluating the classification models…”

Tabla de Contenidos: “…Recommandations du Point de contact national français à l'intention des entreprises au sujet de la question du travail forcé en Birmanie -- Annexe VII. Les entreprises multinationales dans des situations de conflits violents et de violations généralisées des droits de l'homme - Résumé -- Rappel - Le rôle des Points de contact nationaux dans la mise en œuvre des Principes directeurs de l'OCDE à l'intention des entreprises multinationales -- Graphique 1.1. …”

“…Les élèves d’Australie, du Canada, de Corée, des États-Unis, d’Irlande et de Singapour présentent le niveau le plus avancé de compétences en navigation web. …”

“…Les études de cas mettent en lumière les problèmes qu’ont pu rencontrer l’Allemagne, l’Australie, la Belgique, le Brésil, l’Irlande, la Malaisie, le Portugal et la Turquie…”

Tabla de Contenidos: “…Die Erholung bleibt dynamisch -- Es gilt die Bestände an notleidenden Krediten zu verringern und die Arbeitsplatzschaffung anzuregen -- Eine Belebung der Investitionstätigkeit ist unerlässlich, um die Erholung zu festigen -- Indien -- Die Wirtschaftstätigkeit des privaten Sektors verlangsamt sich, da Ausgabenpläne aufgeschoben werden -- Es bedarf Strukturreformen, um kontinuierliche Beschäftigungs- und Einkommenszuwächse zu erreichen -- Das Wachstum wird den Projektionen zufolge zunehmen -- Indonesien -- Das Wachstum erweist sich als widerstandsfähig -- Die Strukturreformen müssen wieder belebt werden, um ein höheres Wachstum zu ermöglichen -- Das Wachstum wird voraussichtlich robust bleiben -- Irland -- Die kräftige Expansion setzt sich fort -- Die Politik sollte auf Tragfähigkeitssicherung ausgerichtet sein -- Die Wirtschaft sieht sich Kapazitätsengpässen und Unsicherheiten gegenüber -- Island -- Das Wachstum verlangsamt sich -- Das wirtschaftspolitische Umfeld ist akkommodierend ausgerichtet -- Das Wachstum wird sich weiter verlangsamen -- Israel -- Das Wirtschaftswachstum entspricht in etwa der Potenzialrate -- Die Fiskalpolitik muss umsichtig bleiben und zugleich ein inklusiveres Wachstum fördern -- Das Wachstum wird den Projektionen zufolge etwas nachlassen -- Italien -- Die Konjunkturverlangsamung erfolgt auf breiter Ebene -- Es bedarf breit angelegter Reformen, um das Wachstum zu beleben und für eine bessere Verteilung der Wachstumsgewinne zu sorgen -- Das Wachstum wird sich moderat beleben -- Japan -- Arbeitskräfte- und Kapazitätsengpässe stützen die Löhne und die Unternehmensinvestitionen -- Die miteinander verknüpften Herausforderungen der Bevölkerungsalterung und der Staatsverschuldung bewältigen -- Das Wachstum wird sich den Projektionen zufolge entsprechend seiner Potenzialrate fortsetzen -- Kanada…”

Tabla de Contenidos: “…Classification des pays de destination des immigrés -- Groupe 1 : Pays d'installation (Australie, Canada, Israël, Nouvelle-Zélande) -- Groupe 2 : Pays de destination de longue date comptant de nombreux immigrés récents diplômés du supérieur (États-Unis, Luxembourg, Royaume-Uni, Suisse) -- Groupe 3 : Pays de destination de longue date comptant de nombreux immigrés ayant un faible niveau d'éducation (Allemagne, Autriche, Belgique, France, Pays-Bas) -- Groupe 4 : Pays de destination ayant enregistré récemment un afflux de migrants pour raisons humanitaires (Danemark, Finlande, Norvège, Suède) -- Groupe 5 : Nouveaux pays de destination ayant enregistré récemment un afflux de travailleurs ayant un faible niveau d'éducation (Chypre1,2, Espagne, Grèce, Italie, Portugal) -- Groupe 6 : Nouveaux pays de destination ayant enregistré récemment un afflux de travailleurs diplômés du supérieur (Irlande, Islande, Malte)…”

“…Merlin, Lailoken, Suibhne : trois figures du devin appartenant à trois provinces celtiques, respectivement le Pays de Galles, l’Écosse et l’Irlande. Trois personnages, trois énigmes et trois destins qui se rencontrent sur le champ du mythe. …”

Tabla de Contenidos: “….) -- LA IMAGEN TURÍSTICA Y LA IDENTIDAD DE UN DESTINO -- EL DESTINO TURÍSTICO: LA IMPORTANCIA DE LA IMAGEN Y LA MARCA -- LA CONCEPTUALIZACIÓN DE LA IMAGEN TURÍSTICA -- EL PROCESO DE FORMACIÓN DE LA IMAGEN TURÍSTICA DE UN DESTINO -- LA MARCA TURÍSTICA DE UN DESTINO -- LA IMAGEN DE MARCA -- IDENTIDAD E IMAGEN DE UN DESTINO -- LA GESTIÓN DE LA MARCA O BRANDING -- LA RESPONSABILIDAD SOCIAL EN LA CREACIÓN DE LA MARCA TURÍSTICA -- CÓMO PONER EN VALOR EL PATRIMONIO CULTURAL Y NATURAL EN PROYECTOS (...) -- EL PATRIMONIO: DE RECURSO PATRIMONIAL A ATRACTIVO TURÍSTICO -- EL TURISTA CULTURAL: PERFIL Y CARACTERÍSTICAS -- CUANDO EL PATRIMONIO SE CONVIERTE EN PROTAGONISTA DEL DESARROLLO TURÍSTICO -- EL PATRIMONIO, UN ALIADO PARA LOS DESTINOS TURÍSTICOS -- PROTECCIÓN DEL PATRIMONIO Y SU CONTEXTO: DE LA CONSERVACIÓN A LA (...) -- ORDENAMIENTO JURÍDICO DEL ESTADO ESPAÑOL SOBRE PATRIMONIO HISTÓRICO -- INSTRUMENTOS JURÍDICOS DE CARÁCTER INTERNACIONAL PARA LA PROTECCIÓN DEL (...) -- EL PATRIMONIO COMO OBJETO DE PROTECCIÓN DEL DERECHO PENAL INTERNACIONAL -- EL CASO AL MAHDI: ¿UN PUNTO DE INFLEXIÓN O CASO AISLADO? …”

Tabla de Contenidos: “…Combining Information from a Variety of Sources: Single-Source Data -- How to Conduct an Online Search for External Secondary Data -- International Marketing Research -- Marketing Research and Social Media -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 3.1: National Football League: The King of Professional Sports -- Chapter 4: Qualitative Research -- Overview -- Learning Objectives -- Primary Data: Qualitative Versus Quantitative Research -- A Classification of Qualitative Research Procedures -- Focus Group Interviews -- Characteristics -- Planning and Conducting Focus Groups -- Advantages and Disadvantages of Focus Groups -- Online Focus Groups -- Advantages and Disadvantages of Online Focus Groups -- Depth Interviews -- Conducting Depth Interviews -- Advantages and Disadvantages of Depth Interviews -- Projective Techniques -- Word Association -- Sentence Completion -- Picture Response and Cartoon Test -- Role Playing and Third-Person Techniques -- Advantages and Disadvantages of Projective Techniques -- Other Methods of Qualitative Research -- Ethnography and Netnography -- Mystery Shopping -- International Marketing Research -- Marketing Research and Social Media -- Focus Groups -- Depth Interviews -- Projective Techniques -- Limitations -- Ethics in Marketing Research -- Summary -- Companion Website -- Key Terms and Concepts -- Suggested Cases and Video Cases -- Live Research: Conducting a Marketing Research Project -- Acronyms -- Review Questions -- Applied Problems -- Internet Exercises -- Online Video Case 4.1: Nike: Associating Athletes, Performance, and the Brand -- Chapter 5: Survey and Observation -- Overview…”