“…In the fourth edition of this accessible and comprehensive book, Bryan Lask and Rachel Bryant-Waugh build on the research and expertise of the previous three editions. …”

Tabla de Contenidos: “…Nombre d'entreprises et d'employés -- Irlande -- Tableau 1. Agrégats sélectionnés -- Tableau 2. …”

Tabla de Contenidos: “…Biens et services des administrations publiques, n.i.a. -- Irlande -- Tableau 1. Total services -- Tableau 2. …”

Tabla de Contenidos: “…Dépense par fonction -- Irlande -- Tableau I. Compte des administrations publiques (SCN 2008, présentation simplifiée) -- Tableau II. …”

Tabla de Contenidos: “…Cover -- 1 INTRODUCTION -- 1.1 RESEARCH QUESTIONS AND AIMS -- 1.2 IMPLICATIONS -- 1.3 RESEARCH DESIGN -- 1.4 STRUCTURE -- 2 THE EXPLORATIVE RESEARCH -- 2.1 A BRIEF SUMMARY OF QUALITATIVE RESEARCH -- 2.1.1 Advantages and Disadvantages of Qualitative Research Methods -- 2.1.2 Preparing for the Field and the Selection of Experts -- 2.1.3 Qualitative Interviewing -- 2.1.4 Qualitative Data Processing and Analyzing -- 2.2 CARRYING OUT THE QUALITATIVE RESEARCH -- 3 THE M-COMMERCE VALUE CHAIN -- 3.1 THE BASIC MODEL -- 3.2 INFRASTRUCTURE AND SERVICES -- 3.2.1 Mobile Transport -- 3.2.2 Mobile Interface and Applications -- 3.2.2.1 Mobile Phones -- 3.2.2.1.1 Phones as Portable Entertainment Players -- 3.2.2.1.2 Phones as a New Marketing Tool for Retailers and Manufacturers -- 3.2.2.1.3 Phones as a Multi-Channel Shopping Device -- 3.2.2.1.4 Phones as Portable Navigation Guides -- 3.2.2.1.5 Phones as Tickets and Money -- 3.2.2.1.6 Phones as a Mobile Internet Device -- 3.2.3 Mobile Service Technologies and Delivery Support -- 3.2.3.1 Messaging Services -- 3.2.3.2 Security and Privacy -- 3.3 CONTENT -- 3.3.1 Content Creation -- 3.3.2 Content Packaging -- 3.3.3 Market Making -- 3.4 THE MOBILE USER -- 4 MOBILE SERVICES -- 4.1 CHARACTERISTICS OF MOBILE SERVICES -- 4.2 TYPES OF MOBILE SERVICES -- 4.2.1 Information Services -- 4.2.2 Entertainment Services -- 4.2.3 Transaction Services -- 4.2.4 Communication Services -- 4.2.5 Mobile Marketing Services -- 4.2.5.1 Mobile Branding -- 4.2.5.2 Mobile CRM -- 4.2.5.3 Mobile Advertising -- 4.2.5.4 Mobile Market Research -- 5 THEORETICAL AND METHODOLOGICAL FRAMEWORK -- 5.1 RELEVANCE OF THE THEORETICAL FRAMEWORK -- 5.2 DIFFUSION AND ADOPTION THEORIES -- 5.2.1 Diffusion of Innovations -- 5.2.2 Social Cognitive Theory -- 5.2.3 Theory of Planned Behavior &amp -- Theory of Reasoned Action -- 5.2.4 The Technology Acceptance Model…”

Tabla de Contenidos: “…Chapter 33 The Power of Insourcing and Using Your Team to Create Incredible Content -- Chapter 34 How Block Imaging Embraced a Culture of Insourcing -- The Silos Must Be Eliminated -- Understanding the What, How, and Why -- Chapter 35 Starting Off They Ask, You Answer with a Bang Company Workshops -- Principle 1: Consumer Expectations Have Changed -- Principle 2: The Way Google and Other Search Engines Work -- Principle 3: The Way Consumers Search and the Big 5 -- Principle 4: Group Brainstorm of Content Ideas -- Principle 5: The Impact Content Can Have on the Sales Process and Closing Rates -- Principle 6: The Reason Why Everyone's Voice, Talents, and Knowledge Are Critical for Success -- Principle 7: The Editorial Guidelines Going Forward -- Principle 8: A Look into the Future -- Chapter 36 The Content Manager Qualities, Hiring, and More -- Someone Must Own It -- Duties of a Content Manager (per Week) -- Choosing the Right Leader of Your Content Marketing Efforts -- Ten Essential Qualities of Great Content Marketing Managers -- Why a Trained Journalist May Be a Perfect Match for Your Content Marketing Needs -- How Do You Ensure the Candidate Is a Match for the Organization And Brand? -- Chapter 37 On the Importance of Tools Measuring Return on Investment, the Power of HubSpot, and More -- 1. …”

Tabla de Contenidos: “…BrightCarbon -- Using BrightSlide (for free) -- Using BrandIn (paid) -- Neuxpower -- Using Neuxpower's compression tools -- Using Slidewise (paid) -- Billion Dollar Graphics -- Using Build-a-Graphic (paid) -- PPTools -- Using THOR (free) -- Using PPTMerge (paid) -- Summary -- Further reading -- Chapter 11: Practicing Your Presentation Delivery -- Technical requirements -- Viewing and adapting Slide Show options -- Leveraging Speaker Coach to help you practice your talk -- Starting Speaker Coach -- Analyzing your rehearsal report -- Rehearsing timings and creating a recorded practice run -- Using the new Record feature to practice -- Summary -- Further reading -- Chapter 12: Using Presenter View -- Technical requirements -- Defining and starting Presenter View -- Using the display and navigation tools -- Using the annotation tools -- Using other tools -- Making your presentation more accessible with live subtitles -- Summary -- Chapter 13: PowerPoint Live and Interactive Features in Microsoft Teams -- Technical requirements -- Getting started with and using PowerPoint Live -- Creating and using breakout rooms -- Using Q&amp -- A and Polls to create more interactions -- Using Q&amp -- A -- Using Polls in a meeting -- Improving the camera, lighting, and microphone setup -- Checking Microsoft Teams device settings -- Tips to help you improve how you look and sound -- Summary -- Conclusion -- Further reading -- Index -- Other Books You May Enjoy…”

Tabla de Contenidos: “…About the Editors ix -- Preface to "Mining Safety and Sustainability II" . xi -- Guangchun Liu, Wenzhi Zhang, Youfeng Zou, Huabin Chai and Yongan Xue Numerical Study on Characteristics of Bedrock and Surface Failure in Mining of Shallow-Buried MCS Reprinted from: Energies 2022, 15, 3446, doi:10.3390/en15093446 . 1 -- Hanghang Zheng, Zhenqian Ma, Lang Zhou, Dongyue Zhang and Xuchao Liang Effect of Loading Rate and Confining Pressure on Strength and Energy Characteristics of Mudstone under Pre-Cracking Damage Reprinted from: Energies 2022, 15, 3545, doi:10.3390/en15103545 . 19 -- Jia Liu, Fengshan Ma, Jie Guo, Guang Li, Yewei Song and Yang Wan A Field Study on the Law of Spatiotemporal Development of Rock Movement of Under-Sea Mining, Shandong, China Reprinted from: Sustainability 2022, 14, 5864, doi:10.3390/su14105864 35 -- Jiang Guo, Xin Cheng, Junji Lu, Yan Zhao and Xuebin Xie Research on Factors Affecting Mine Wall Stability in Isolated Pillar Mining in Deep Mines Reprinted from: Minerals 2022, 12, 623, doi:10.3390/min12050623 49 -- Bryan Salgado-Almeida, Daniel A. Falquez-Torres, Paola L. …”

Tabla de Contenidos: “…-- Invest initially in the leadership team -- Build broad learning programs that can scale -- Reskill pivotal business roles -- Notes -- Getting Ready Section Six -- Section Seven: Transformation Journey Stories: An exploration of how three companies have driven successful digital and AI transformations -- Chapter 33 Freeport-McMoRan turns data into value -- A copper mining business's AI transformation journey -- Note -- Chapter 34 DBS - A multinational bank becomes a digital bank -- A multinational bank's digital and AI transformation journey -- Notes -- Chapter 35 The future of play takes shape at the LEGO Group -- A global toy brand's digital transformation -- Note -- Acknowledgments -- Index -- EULA…”

Tabla de Contenidos: “…About the Special Issue Editor.ix -- Preface to "Dietary Pattern and Health" xi -- Courtney Davis, Janet Bryan, Jonathan Hodgson and Karen Murphy Definition of the Mediterranean Diet; A Literature Review Reprinted from: Nutrients 2015, 7(11), 9139-9153; doi: 10.3390/nu7115459 1 -- Montserrat Fitó and Valentini Konstantinidou Nutritional Genomics and the Mediterranean Diet's Effects on Human Cardiovascular Health Reprinted from: Nutrients 2016, 8(4), 218; doi: 10.3390/nu8040218 16 -- Annunziata D'Alessandro and Giovanni De Pergola Mediterranean Diet and Cardiovascular Disease: A Critical Evaluation of A Priori Dietary Indexes Reprinted from: Nutrients 2015, 7(9), 7863-7888; doi: 10.3390/nu7095367 28 -- Richard Hoffman and Mariette Gerber Food Processing and the Mediterranean Diet Reprinted from: Nutrients 2015, 7(9), 7925-7964; doi: 10.3390/nu7095371 51 -- Flavia Fayet-Moore and Suzanne Pearson Interpreting the Australian Dietary Guideline to "Limit" into Practical and Personalised Advice Reprinted from: Nutrients 2015, 7(3), 2026-2043; doi: 10.3390/nu7032026 82 -- Ester A.L. de Jonge, Jessica C. …”

Tabla de Contenidos: “…The use of Esperanto words in branding -- a. "Esperanto is an international (universal) and neutral language -- the use of Esperanto words is to express the idea that everybody should be addressed and feel involved" -- b. …”

Tabla de Contenidos: “…Implement - integrating gamified activities into your product development process -- Gamifying your product development process -- Gamifying the ideation process -- Ideation and innovation sessions -- Recognizing and rewarding top contributors -- Gamifying product vision and strategy development -- Collaborative workshops with gamified reward systems -- Creating team-based challenges and goals -- Gamifying market research -- Competitive rewards for achieving milestones in market research -- RICE scoring for feature prioritization -- Gamifying user experience (UX) design -- Design challenges and competitions -- Leveling up your UX and UI teams -- Gamifying product management -- Gamifying product development and execution -- Reward systems for meeting development milestones -- Sprint-based challenges and rewards -- Encouraging cross-functional collaboration in product development -- Gamifying product feedback and continuous improvement -- Improvement challenges and rewards -- Gamifying user testing and feedback collection -- Gamifying gathering requirements -- Gamifying the process -- Gamifying backlog refinement -- Gamifying the Agile development process -- Gamified task management systems -- Themed retrospectives -- Gamifying quality assurance and testing -- Reward systems to find and report bugs -- Product implementation -- Gamifying product launch planning -- Gamifying the product launch process -- Team-based rewards and recognition for successful launches -- Post-launch goals and challenges to maintain motivation -- Gamifying post-launch monitoring and analysis -- Leveling up your product marketing team -- Summary -- Further reading -- Chapter 11: Case Studies and Best Practices -- Brands that master gamification -- Duolingo -- Strava -- GuruShots -- The American Red Cross -- Habitica -- Prodigy…”

Tabla de Contenidos: “…Operational reports (KPI reports) -- Knowing important analytical tools -- Query tools -- Spreadsheet tools -- Programming language tools -- Visualization tools -- Business services -- All-purpose tools -- Which tools you should learn to use -- Summary -- Practice questions -- Questions -- Answers -- Chapter 12: Reporting Process -- Understanding the report development process -- Creating a plan -- Getting the plan approved -- Creating the report -- Delivering the report -- Knowing what to consider when making a report -- Business requirements -- Dashboard-specific requirements -- Understanding report elements -- Understanding report delivery -- Designing reports -- Branding -- Fonts, layouts, and chart elements -- Color theory -- Summary -- Practice questions -- Questions -- Answers -- Chapter 13: Common Visualizations -- Understanding infographics and word clouds -- Infographics -- Word clouds -- Comprehending bar charts -- Bar charts -- Stacked charts -- Histograms -- Waterfall charts -- Charting lines, circles, and dots -- Line charts -- Pareto charts -- Pie charts -- Scatter plots -- Bubble charts -- Understanding heat maps, tree maps, and geographic maps -- Heat maps -- Tree maps -- Geographic maps -- Summary -- Practice questions -- Questions -- Answers -- Chapter 14: Data Governance -- Understanding data security -- Access requirements -- Security requirements -- Knowing use requirements -- Acceptable use policy -- Data processing -- Data deletion -- Data retention -- Understanding data classifications -- Personally identifiable information -- Personal health information -- Payment Card Industry -- Handling entity relationship requirements -- Summary -- Practice questions -- Questions -- Answers -- Chapter 15: Data Quality and Management -- Understanding quality control -- When to check for quality -- Data quality dimensions…”

Tabla de Contenidos: “…Profils par pays -- Allemagne -- Australie -- Autriche -- Belgique -- Canada -- Chili -- Colombie -- Corée -- Costa Rica -- Danemark -- Espagne -- Estonie -- États-Unis -- Finlande -- France -- Grèce -- Hongrie -- Irlande -- Islande -- Israël -- Italie -- Japon -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Norvège -- Nouvelle-Zélande -- Pays-Bas -- Pologne -- Portugal -- République slovaque -- République tchèque -- Royaume-Uni -- Slovénie -- Suède -- Suisse -- Turquie -- Union européenne -- Annexe A. …”

Tabla de Contenidos: “…/ Teresa Canet Aparisi -- Els cavallers i religiosso de l'orde de Montesa en temps dels primers Borbó (1700-1759) / Josep Cerdà i Balllester -- Un noble irlandès al servicio de Felipe IV : John O'Neill, conde de Tyrone / Eduardo de Mesa Gallego -- La risposta della feudalità sarda alla crisi di metà seicento : Le "Cartas pueblas " e i progetti de ricolonizzazione rurale / Annalisa Durzu -- La resistencia de las antiguas élites oranesas a los nuevos modelos de administración borbónicos / Luis Fernando Fe Canto -- Hoja de servicio y trayectoria militar de Don Basilio de Castellví y Ponce. …”

Tabla de Contenidos: “…-- Case 1-2: True Religion Jeans: Flash in the Pants or Enduring Brand? -- Case 1-3: Walmart Stores, Inc. -- Case 1-4: Harlequin Enterprises: The Mira Decision -- Part 2: BUSINESS‐LEVEL STRATEGIES -- CHAPTER 4 Cost Leadership -- Brathwait: A Transparent Watchmaker -- What is Business‐Level Strategy? …”

Tabla de Contenidos: “…-- A business case for interpretability -- Better decisions -- More trusted brands -- More ethical -- More profitable -- Summary -- Image sources -- Further reading -- Chapter 2: Key Concepts of Interpretability -- Technical requirements -- The mission -- Details about CVD -- The approach -- Preparations -- Loading the libraries -- Understanding and preparing the data -- Learning about interpretation method types and scopes -- Model interpretability method types -- Model interpretability scopes -- Interpreting individual predictions with logistic regression -- Appreciating what hinders machine learning interpretability -- Non-linearity -- Interactivity -- Non-monotonicity -- Mission accomplished -- Summary -- Further reading -- Chapter 3: Interpretation Challenges -- Technical requirements -- The mission -- The approach -- The preparations -- Loading the libraries -- Understanding and preparing the data -- Reviewing traditional model interpretation methods -- Predicting minutes delayed with various regression methods -- Classifying flights as delayed or not delayed with various classification methods -- Visualizing delayed flights with dimensionality reduction methods -- Understanding limitations of traditional model interpretation methods -- Studying intrinsically interpretable (white-box) models -- Generalized Linear Models (GLMs)…”