Tabla de Contenidos: “…El fútbol como medio de expresión de las diferencias políticas -- 4.1. El caso irlandés: Celtic frente a Rangers -- 4.2. El caso yugoslavo: Estrella Roja de Belgrado frente a Dínamo de Zagreb -- 4.3. …”

Tabla de Contenidos: “…Giving and Receiving Feedback -- Giving Effective Feedback -- Receiving Feedback -- Summary -- Chapter 9 Effective Use of Color -- The Significance of Color in Data Visualization -- How Color Is Used to Tell Stories -- Using Color to Evoke Emotions -- Positive Results and Emotions -- Negative Results and Emotions -- Using Color to Create Associations -- Color Associations with Brands -- Color Associations with Topics -- Color Associations Across Multiple Charts -- Using Color to Highlight -- Best Practices for Using Color -- Less Is More -- Considerations for Color Blindness -- Using Background Colors -- Using Text as a Color Legend -- Summary -- Chapter 10 Choosing the Right Chart Type -- Area Charts -- Purpose -- Description -- Examples -- Alternatives -- Stacked Bar Charts -- Purpose -- Description -- Examples -- Alternatives -- Diverging Bar Charts -- Purpose -- Description -- Examples -- Alternatives -- Filled Maps -- Purpose -- Description -- Examples -- Alternatives -- Donut and Pie Charts -- Purpose -- Description -- Examples -- Alternatives -- Packed Bubble Charts -- Purpose -- Description -- Examples -- Alternatives -- Treemaps -- Purpose -- Description -- Examples -- Alternatives -- Slopegraphs -- Purpose -- Description -- Examples -- Alternatives -- Connected Scatterplots -- Purpose -- Description -- Examples -- Alternatives -- Circular Histograms -- Purpose -- Description -- Examples -- Alternatives -- Radial Bar Charts -- Purpose -- Description -- Examples -- Alternatives -- Resources -- Summary -- Chapter 11 Effective Use of Text -- Effective Titles and Subtitles -- Using Questions as Titles -- Making Definitive Statements -- Using Descriptive Titles -- Working with Quirky, Funny, and Poetic Titles -- Delivering on Your Promises -- What Is Your Key Message? …”

Tabla de Contenidos: “…Wounds and Cancer: Stark Examples of the Two-Edged Sword Nature of Macrophage Responses -- Rethinking regenerative medicine: a macrophage-centred approach / Bryan N. Brown, Brian M. Sicari and Stephen F. Badylak -- Hepatic localization of macrophage phenotypes during fibro genesis and resolution of fibrosis in mice and humans / Leonie Beljaars, Marlies Schippers, Catharina Reker-Smit, Fernando O. …”

Tabla de Contenidos: “…9.8 Relation to the System Context -- 9.9 Mapping Different Perspectives and Levels -- 9.10 Traceability -- 9.11 Perspectives and Views in Model-Based Systems Architecting -- Chapter 10: Typical Architecture Stakeholders -- 10.1 Overview -- 10.2 Requirements Engineering -- 10.3 Verification -- 10.4 Configuration Management -- 10.5 Engineering Disciplines -- 10.6 Project and Product Management -- 10.7 Development Roadmap Planners -- 10.8 Production and Distribution -- 10.9 Suppliers -- 10.10 Marketing and Brand Management -- 10.11 Management -- Chapter 11: Roles -- 11.1 Roles -- 11.2 The System Architect Role -- 11.3 System Architecture Teams -- 11.4 System Architecture Stakeholders -- 11.5 Recruiting System Architecture People -- 11.6 Talent Development for System Architects -- Chapter 12: Processes -- 12.1 The Systems Architecting Processes -- 12.2 Change and Configuration Management Processes -- 12.3 Other Processes Involving the System Architect -- Chapter 13: Agile Approaches -- 13.1 The History of Iterative-Incremental and Agile Development -- 13.2 System Architects in an Agile Environment -- Chapter 14: The FAS Method -- 14.1 Motivation -- 14.2 Functional Architectures for Systems -- 14.3 The FAS Method -- 14.4 FAS Heuristics -- 14.5 FAS with SysML -- 14.6 Modeling Tool Support -- 14.7 Mapping of a Functional Architecture to a Physical Architecture -- 14.8 Experiences with the FAS Method -- 14.9 FAS Workshops -- 14.10 Nonfunctional Requirements and the Functional Architecture -- 14.11 Completeness of the Functional Architecture -- 14.12 Functional Architectures and the Zigzag Pattern -- Chapter 15: Product Lines &amp -- Variants -- 15.1 Definitions Variant Modeling -- 15.2 Variant Modeling with SML -- 15.3 Other Variant Modeling Techniques -- Chapter 16: Architecture Frameworks -- 16.1 Enterprise Architectures -- 16.2 System of Systems (SS)…”

Tabla de Contenidos: “…-- An Interoperable Metaverse -- NFTs in the Metaverse -- Use Cases for the Metaverse -- Gaming and Gen Alpha -- The Evolution of Extended Reality Headsets -- Curious Five -- Chapter 12 Bitcoin and Blockchain -- How Blockchain Works -- Creating Consensus -- Experimenting with Bitcoin -- The Power of Blockchain -- Ethereum and Smart Contracts -- Decentralised Autonomous Organisations -- Curious Five -- Chapter 13 Tokenisation and NFTs -- Non-Fungible Tokens -- The Potential of NFTs -- Brand NFTs - A Next-Generation Loyalty Programme -- Applying Tokenisation and NFTs in the Workplace -- What is Tokenomics? …”

Tabla de Contenidos: “…-- CHAPTER 2: The Project Ecosystem -- Identify the Type of Site -- Brand Presence -- Marketing Campaign -- Content Source -- Task-Based Applications -- E-Commerce Sites -- E-Learning Applications -- Social Networking Applications -- Choose Your Hats -- Information Architect -- Interaction Designer -- User Researcher -- Other Roles You May Play or May Need -- Building a Network of User Advocacy -- Understand the Company Culture -- History -- Hierarchy -- Logistics -- Pulling It Together -- CHAPTER 3: Proposals for Consultants and Freelancers -- Proposals -- Creating the Proposal -- Title Page -- Revision History -- Project Overview -- Project Approach -- Scope of Work -- Assumptions -- Deliverables -- Ownership and Rights -- Additional Costs and Fees -- Project Pricing -- Payment Schedule -- Acknowledgment and Sign-Off -- Statements of Work -- CHAPTER 4: Project Objectives and Approach -- Solidify Project Objectives -- How Can a UX Designer Help? …”

Tabla de Contenidos: “…Only One Product or Service (OOPS) - Too Brand Dependent -- 2. J Curve - Too Capital Dependent -- 3. …”

Tabla de Contenidos: “…Use Case Example - Recommendations -- Recommender systems dissected -- Using a graph model for recommendations -- Specific query examples for recommendations -- Recommendations based on product purchases -- Recommendations based on brand loyalty -- Recommendations based on social ties -- Bringing it all together - compound recommendations -- Business variations on recommendations -- Fraud detection systems -- Access control systems -- Social networking systems -- Questions and answers -- Summary -- 7. …”

Tabla de Contenidos: “…Chapter 14 Cracking the code -- The flywheel unleashed -- Everyone wanted in -- Movie magic -- The pressure was intense -- On a personal note -- Chapter 15 Game on -- A winning team -- Don't vampire the brand -- Breaking barriers -- Chapter 16 A total team effort -- Practise what you get right -- Culture of kindness -- The language of numbers -- Chapter 17 Running fast -- Hiring Helen -- Still trying... -- Our people were our greatest asset -- Two people for the same role -- Finding the right people -- Sales superstars -- The A-team on board -- Doing things differently -- Chapter 18 Melbourne Cup madness -- Is Kim K coming? …”

Tabla de Contenidos: “…253 Table of Contents ntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 4 Part 1: Getting to Know Security Awareness 5 Chapter 1: Knowing How Security Awareness Programs Work 7 Understanding the Benefits of Security Awareness 8 Reducing losses from phishing attacks 8 Reducing losses by reducing risk 9 Grasping how users initiate loss 10 Knowing How Security Awareness Programs Work 11 Establishing and measuring goals 12 Showing users how to "do things right" 14 Recognizing the Role of Awareness within a Security Program 15 Disputing the Myth of the Human Firewall 16 Chapter 2: Starting On the Right Foot: Avoiding What Doesn't Work 19 Making a Case Beyond Compliance Standards 20 Treating Compliance as a Must 21 Motivating users to take action 22 Working within the compliance budget 22 Limiting the Popular Awareness Theories 23 Applying psychology to a diverse user base 23 Differentiating between marketing and awareness 24 Distinguishing Social Engineering from Security Awareness 26 Addressing Mental Models That Don't Work 27 Making Perfection the Stated Goal 28 Measuring from the Start 29 Prioritizing Program Over Product 29 Choosing Substance Over Style 30 Understanding the Role of Security Awareness 31 Chapter 3: Applying the Science Behind Human Behavior and Risk Management 33 Achieving Common Sense through Common Knowledge 34 Borrowing Ideas from Safety Science 35 Recognizing incidents as system failures 36 Responding to incidents 37 Applying Accounting Practices to Security Awareness 37 Applying the ABCs of Awareness 39 Benefiting from Group Psychology 40 The ABCs of behavioral science 41 The Fogg Behavior Model 42 Relating B:MAP to the ABCs of awareness and behavior 43 The Forgetting Curve 44 Remembering That It's All About Risk 45 Optimizing risk 46 The risk formula 46 Part 2: Building a Security Awareness Program 51 Chapter 4: Creating a Security Awareness Strategy 53 Identifying the Components of an Awareness Program 54 Choosing effective communications tools 55 Picking topics based on business drivers 56 Knowing when you're a success 57 Figuring Out How to Pay for It All 58 Chapter 5: Determining Culture and Business Drivers 61 Understanding Your Organization's Culture 62 Determining security culture 64 Recognizing how culture relates to business drivers 65 Identifying Subcultures 65 Interviewing Stakeholders 67 Requesting stakeholder interviews 67 Scheduling the interviews 70 Creating interview content 70 Taking names 72 Partnering with Other Departments 72 Chapter 6: Choosing What to Tell The Users 75 Basing Topics on Business Drivers 76 Incorporating Personal Awareness Topics 76 Motivating Users to Do Things "Right" 77 Common Topics Covered in Security Awareness Programs 79 Phishing 79 Social engineering 80 Texting and instant messaging security 80 Physical security 81 Malware 81 Ransomware 81 Password security 82 Cloud security 82 USB device security 82 Internet of Things 83 Travel security 83 Wi-Fi security 84 Mobile devices 84 Work from home 84 Basic computer security 85 Insider threat 85 Protecting children on the internet 85 Social media security 86 Moving security 86 Compliance topics 87 Chapter 7: Choosing the Best Tools for the Job 89 Identifying Security Ambassadors 90 Finding ambassadors 90 Maintaining an ambassador program 91 Knowing the Two Types of Communications Tools 92 Reminding users to take action 93 Requiring interaction from users 93 Exploring Your Communications Arsenal 95 Knowledgebase 95 Posters 96 Hardcopy newsletters 97 Monitor displays 97 Screen savers 98 Pamphlets 98 Desk drops 99 Table tents 99 Coffee cups or sleeves 99 Stickers 100 Mouse pads 100 Pens and other useful giveaways 100 Camera covers 101 Squishy toys and other fun giveaways 101 Active communications tools 101 Chapter 8: Measuring Performance 107 Knowing the Hidden Cost of Awareness Efforts 108 Meeting Compliance Requirements 109 Collecting Engagement Metrics 111 Attendance metrics 111 Likability metrics 112 Knowledge metrics 112 Measuring Improved Behavior 113 Tracking the number of incidents 113 Examining behavior with simulations 114 Tracking behavior with gamification 116 Demonstrating a Tangible Return on Investment 116 Recognizing Intangible Benefits of Security Awareness 117 Knowing Where You Started: Day 0 Metrics 118 Part 3: Putting Your Security Awareness Program Into Action 119 Chapter 9: Assembling Your Security Awareness Program 121 Knowing Your Budget 122 Finding additional sources for funding 123 Allocating for your musts 125 Limiting your discretionary budget 126 Appreciating your team as your most valuable resource 126 Choosing to Implement One Program or Multiple Programs 127 Managing multiple programs 128 Beginning with one program 128 Gaining Support from Management 129 Devising a Quarterly Delivery Strategy 131 Ensuring that your message sticks 133 Distributing topics over three months 133 Deciding Whether to Include Phishing Simulations 136 Planning Which Metrics to Collect and When 137 Considering metrics versus topics 137 Choosing three behavioral metrics 138 Incorporating Day 0 metrics 138 Scheduling periodic updates 138 Biasing your metrics 139 Branding Your Security Awareness Program 139 Creating a theme 139 Maintaining brand consistency 140 Coming up with a catchphrase and logo 140 Promoting your program with a mascot 140 Chapter 10: Running Your Security Awareness Program 143 Nailing the Logistics 144 Determining sources or vendors 144 Scheduling resources and distribution 145 Contracting vendors 145 Recognizing the role of general project management 146 Getting All Required Approvals 146 Getting the Most from Day 0 Metrics 147 Creating Meaningful Reports 149 Presenting reports as a graphical dashboard 149 Adding index scores 152 Creating an awareness index 152 Reevaluating Your Program 153.…”

Tabla de Contenidos: “…Living our values: Using art and technology to campaign for nature in Turkey / Birhan Erkutlu and Tuba Günal -- Part III: Litigants -- 14. …”

Tabla de Contenidos: “…Nombre d'entreprises et d'employés -- Irlande -- Tableau 1. Agrégats sélectionnés -- Tableau 2. …”

Tabla de Contenidos: “…Transports -- Tableau 3. Voyages -- IRLANDE -- Tableau 1. Total services -- Tableau 2. …”

Tabla de Contenidos: “…Transports -- Tableau 3. Voyages -- IRLANDE -- Tableau 1. Total services -- Tableau 2. …”

Tabla de Contenidos: “…El deporte como herramienta estratégica en la construcción de la marca Canal + España // The sport as a strategic tool in the construction of the Canal + Spain brand. Desafíos de la industria radiofónica española en el entorno digital: hacia la redefinición de su modelo de producción, comercialización y difusión. …”
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Tabla de Contenidos: “…Análisis del gasto en campañas del ayuntamiento de Madrid / Laura Melendo Rodríguez-Carmona y Eva García Montero -- Análisis de la producción de titulares engañosos en la prensa sensacionalista / Sandra Méndez Muros -- Analysis of the barriers and opportunities for Sustainability and CSR in social media / Abel Monfort -- La utilización de las redes sociales por parte de las universidades de la Región de Murcia: el caso de Instagram / Marián Navarro-Beltrá -- Decision Algorithm for the Automatic Determination of the Use of Non-Inclusive Termsin Academic Texts / Pedro Orgueira-Crespo, Carla Míguez-Álvarez, Miguel Cuevas-Alonso y María Isabel Doval-Ruiz -- Propuesta de clasificación de las modalidades de branded content / Francisco Oteo Soler -- Redefinición conceptual de Reputación Corporativa / Luis Pardo Pardo -- Visualización de información: pautas para el desarrollo de contenidos más accesibles / Alberto Pedrero Esteban -- El fenómeno influencer. …”
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Tabla de Contenidos: “…Launch of the brief » 150 -- 1.3.2. Market research, brand positioning, target profiling » 151 -- 1.3.3. …”

Tabla de Contenidos: “…-- Mutual Pain -- Multiple Cooks in this Kitchen -- Information Candidates Can Use -- Names Are Important -- Meet and Greet -- During the Interview -- After the Interview -- Important Information for the Asking -- Onboarding -- The Big Void -- Avoid that Void -- Create the Goals -- Behind the Scenes -- KPI for Onboarding -- Get Visible -- The Hiring Experience Is Not Just About Candidates -- Chapter 5: Takeaways -- Expert Insights: Jill Macri -- Chapter 6: Attract the Best Talent -- Next Evolutionary Step from Filter Feeders: Recruiter Spam -- Once‐and‐Done Talent Sourcing Is a Thing of the Past -- Real Competition -- The Pressure's On -- Who Decides What -- The Elements of Successful Candidate Attraction -- Optimizing a Portfolio -- Variety of Techniques -- Putting These Concepts into Practice -- Hiring Brand -- Prequalified Talent Pools -- Advertising -- Spearfishing -- Now's the Next‐Best Time -- Three Necessary Actions…”

Tabla de Contenidos: “…Researching color -- The power of your color limitations -- Chapter 9 Using Color to Convey Meaning -- Color and Consumer Culture -- Color and company logos -- Color and brand identity -- Influencing Your Taste Buds with Color -- Color and flavor associations -- Color and taste preferences -- Affecting Emotions and Mood with Color -- Color and emotion -- Color and mood -- Getting Personal with Color -- Color personality types -- Color and group identity -- Subjective color -- Part 4 Color at Work -- Chapter 10 Systems of Color -- Understanding the Types of Color Systems -- Standardization Color Systems -- Werner's color nomenclature -- Munsell color system -- Color-aid color system -- Pantone color systems -- Application Color Systems -- Mary Gartside's color blots -- Sanzo Wada's dictionary of color -- Kandinsky's color -- Checking Out Digital Color Systems -- RGB color system -- CMYK color system -- Chapter 11 Creating with Color -- Painting with Professional Artist's Paints -- Oil paint -- Oil mediums -- Acrylic paint -- Acrylic mediums -- Watercolor -- Differences in paint quality and cost -- Paint compatibility -- Color mixing -- Painting with Other Kinds of Paints -- Enamel -- Spray paint -- Interior Painting -- Choosing interior colors -- Painting a test square -- Time to paint! …”