Tabla de Contenidos: “…Chapter 9 Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin -- The 4C Analysis -- Customer Analysis -- Competitor Analysis -- Company Analysis -- Conservative Versus Radical -- Innovative Solutions for Improved Margins -- Ways to Innovate -- The Three Strategic Suitabilities -- Incremental Versus Drastic Change of Profit Margin -- Reciprocal Relationship of Innovation and Profitability -- Key Takeaways -- Chapter 10 Converging Leadership and Management: Maintaining Values and Increasing Market Value -- Leadership and Entrepreneurial Marketing -- Leadership and Entrepreneurship -- Leadership and Marketing -- Leadership and Management -- Leadership and Market Value -- Key Takeaways -- Chapter 11 Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture -- From Outlook to Choices -- Technology -- Political/Legal -- Economy -- Social/Cultural -- Market -- Competitor -- Customer -- Company -- Translating Choice into Marketing Architecture -- Marketing Strategy -- Marketing Tactic -- Marketing Value -- The Positioning-Differentiation-Brand Triangle -- Key Takeaways -- Chapter 12 Building Omni Capabilities: From Preparation to Execution -- Preparation and Execution -- Developing the Omni Talent -- Building Creative Capability -- Building Innovation Capability -- Building Entrepreneurial Capability -- Building Leadership Capability -- Building Productivity Capability -- Building Improvement Capability -- Building Professionalism Capability -- Building Managerial Capability -- In Practice -- Key Takeaways -- Chapter 13 Securing Future Trajectory: From Balance Sheet to Market Value -- Cash Is Still King -- Past, Present, and Future -- The Balance Sheet and Income Statement Loop -- Financial Ratios: The Counterclockwise Approach -- The Overlooked ROS and Net Profit Margin…”

Tabla de Contenidos: “…4 Managing International Sport Federation Performance in a Glocalised World -- 4.1 From Growing Sport to Overall Performance -- 4.1.1 Societal Performance at the Heart of Organisational Performance -- 4.1.2 Towards New Reporting and Accountability Tools -- 4.2 Strategic Capacity -- 4.2.1 Power Structures -- 4.2.2 The Quality of the Federal Network -- 4.2.3 Federations' Business Sectors and Models -- 4.3 Operational Capacity -- 4.3.1 Key Success Factors -- 4.3.1.1 Professionalisation of Federation Management -- 4.3.1.2 Organisational Culture -- 4.3.1.3 The Partnership Approach -- 4.3.2 Failure Factors -- 4.3.2.1 Deficient Information Systems -- 4.3.2.2 Insufficient Control of Management Practices -- 4.3.2.3 Inertia Caused By Political Manoeuvring and Electoral Systems -- 4.4 Conclusion -- Notes -- Bibliography -- Chapter 5 The Financialisation and Regulation of Professional Team Sports -- 5.1 The Central Role of Regulation By Professional Leagues -- 5.1.1 Convergence Between American and European Approaches to Regulation -- 5.1.2 Success Factors for the Regulation of Professional Leagues -- 5.2 Professional Clubs' Performance Management -- 5.2.1 Geomarketing and Sources of Revenue: The Key Variable -- 5.2.2 Four Types of Expertise: Marketing, Managerial, Sporting, Social -- 5.2.2.1 Operationalising and Measuring the Independent Variables -- 5.2.2.2 The Model's Dependent Variables -- 5.3 New Growth Levers and Their Limits -- 5.3.1 For Clubs -- 5.3.1.1 Training and Transfers (Mostly Football) -- 5.3.1.2 Large Stadium/Multifunctional Arena -- 5.3.1.3 Shareholders and New International Investors -- 5.3.1.4 Listing On the Stock Exchange -- 5.3.1.5 Multi-Club Ownership of Professional Sports Clubs -- 5.3.1.6 Leisure and Entertainment Parks - From Real to Virtual -- 5.3.1.7 Diversifying Clubs' Brands -- 5.3.1.8 Internationalising the Brand…”

Tabla de Contenidos: “…-- 4.3 Recruitment Model -- 4.3.1 Recruitment Objectives -- 4.3.2 Recruitment Strategy -- 4.3.3 Recruitment Process Elements -- 4.3.4 Intervening Process Variables -- 4.3.5 Recruitment Results -- 4.3.6 Benefits of a Good Recruitment Process -- 4.4 Employer Branding -- 4.4.1 Employer Brand Strategy -- 4.4.2 Employer Brand Management -- 4.5 Sources of Recruitment -- 4.5.1 Internal Sources of Recruitment -- 4.5.2 External Sources of Recruitment -- 4.5.3 Innovative Recruitment Sources -- 4.6 Screening and Shortlisting -- 4.6.1 Screening -- 4.6.2 Shortlisting -- 4.7 Widening the Candidate Pool -- 4.7.1 Flexi Hours and Job Sharing -- 4.7.2 Relaxing Minimum Qualifications -- 4.8 Alternatives to Recruitment -- 4.8.1 Subcontracting/Outsourcing -- 4.8.2 Temporary Staff Hiring -- 4.8.3 Consultant/Advisor Hiring -- 4.8.4 Homemakers -- 4.8.5 Military Personnel -- 4.8.6 Retired Professionals -- 4.9 Special Kinds of Recruiting -- 4.9.1 E-recruitment -- 4.9.2 Recruiting for Diversity -- 4.9.3 Recruiting Expatriates -- 4.10 Making Recruitment Effective -- 4.10.1 Recruitment Budget -- 4.10.2 Return on Investment on Recruitment: Measuring Effectiveness of Recruitment -- 4.10.3 Yield Effective Results with Less Turnaround Time -- Application Case -- In a Nutshell -- Drill Down -- Field Guide -- Review Questions -- Exercises -- References -- Web sites -- Chapter 5: Selection -- Chapter Objectives -- 5.1 Defining Selection -- 5.1.1 Differences Between Recruitment and Selection -- 5.1.2 Importance of Employee Selection…”

Tabla de Contenidos: “…El marketing emocional o emotional branding 2.5.1. Determinantes de la lealtad del cliente según el marketing emocional 2.6. …”

Tabla de Contenidos: “…EXPERIENCIAS COLOMBIANAS -- BRANDING 3.0: DE LAS EMOCIONES A LAS MARCAS HUMANIZADAS -- MERCADOTECNIA DE LA SALUD Y EL ESTILO DE VIDA DE LA "GENERACIÓN Y"…”

Tabla de Contenidos: “…Industrial Organic Chemicals; Contents; Preface; Preface to the First Edition; Preface to the Second Edition; Acknowledgments; Bryan Godel Reuben 1934-2012; List of Acronyms and Abbreviations; Introduction: How to Use Industrial Organic Chemicals, Third Edition; I.1 Why This Book Was Written and How It Is Structured; I.2 North American Industry Classification System; I.3 Units and Nomenclature; I.4 General Bibliography; I.4.1 Encyclopedias; I.4.2 Books; I.4.3 Journals; I.4.4 Patents; I.4.5 Statistics and Internet Sources of Information; 1. …”

Tabla de Contenidos: “…-- Chapter 1 The Role of Social Media: The New Networking -- Social Media and Success -- Growing a Following -- Learning from Others -- Making Connections and Networking -- Expanding a Hobby into a Full-Blown Business -- Our Journeys in Social Media -- Naomi's Journey -- LaNesha's Journey -- The Pros and Cons of Social Media -- The Pros -- The Cons -- Tips for Getting Started -- Chapter 2 Designing and Selling "Merch" -- Our Journeys Designing and Selling Merch -- Naomi's Merch Journey -- LaNesha's Merch Journey -- Some Logistics -- Print-on-Demand -- Dropshipping -- The Pros and Cons of Designing and Selling Merch -- The Pros -- The Cons -- Tips for Getting Started -- Chapter 3 Creating and Selling Resources -- Shifting Your Mindset -- Our Creative Processes -- Naomi's Process -- LaNesha's Process -- Creating Resources 101: Planning Your Process -- Creating Resources 201: Pricing and Marketing -- The Pros and Cons of Creating and Selling Resources -- The Pros -- The Cons -- Dreaming Up Your Creations -- Tips for Getting Started -- Chapter 4 Online Learning: Developing Courses, Memberships, and Teaching Sessions -- Online Courses -- Designing Your Course -- Crafting Your Slides -- Branding Your Course -- Spreading the Word -- Marketing Your Course -- Pricing Your Course -- The Pros and Cons of Online Courses -- Course Memberships -- Live and Prerecorded Teaching -- LaNesha's Live Camp -- Naomi's Prerecorded Camp -- Tips for Getting Started -- Chapter 5 Virtual Services -- Tutoring or Teaching Virtual Summer School -- The Pros and Cons of Tutoring or Teaching Virtual Summer School -- Offering Virtual Services -- LaNesha's Virtual Services Journey -- Naomi's Virtual Services Journey -- The Pros and Cons of Virtual Services…”

Tabla de Contenidos: “…Improving food safety: Learning from Viet Nam's dragon fruit experience -- Build the Myanmar brand -- Box 2.2. ProChile: Promoting Chilean products abroad -- Build and improve the infrastructure necessary to value chains, and improve industrial/economic zone policies -- Help improve existing value chains and facilitate the building of new chains -- Box 2.3. …”

Tabla de Contenidos: “…. -- 74 Interaction design is the brand. -- 75 Bad typography leads to bad UX. -- 76 So you think you can scroll. -- 77 Animate responsibly. -- 78 Make data lovable. -- 79 Dark mode rises. -- 80 Never give total control. -- 81 Personalization is hit or miss. -- 82 A word is worth a thousand pictures. -- 83 Understand the sales funnel. -- 84 Target the right devices. -- 85 Systems are great for corporations. -- 86 Modularity is great for designers. -- 87 Expect the unexpected. -- Validate -- 88 Voice assistants suck. -- 89 Don't ask for unnecessary things. -- 90 Manage errors effectively. -- 91 Accept many inputs. -- 92 Confirm user actions. -- 93 Broken pages shouldn't feel broken. -- 94 Fill the gap imagination can't bridge. -- 95 Metric-based design is silly. -- 96 Most issues can be spotted a mile ahead. -- 97 Don't grade your own homework. -- 98 Get the most bang for your buck. -- 99 Stay involved postlaunch. -- 100 Lower expectations for high satisfaction. -- About the Author -- Acknowledgments -- Index -- Copyright…”

Tabla de Contenidos: “…A New Pt(II) Complex with Anionic s-Triazine Based NNO-Donor Ligand: Synthesis, X-ray Structure, Hirshfeld Analysis and DFT Studies Reprinted from: Molecules 2022, 27, 1628, doi:10.3390/molecules27051628 31 -- Ryoji Mitsuhashi, Yuya Imai, Takayoshi Suzuki and Yoshihito Hayashi Selective Formation of Intramolecular Hydrogen-Bonding Palladium(II) Complexes with Nucleosides Using Unsymmetrical Tridentate Ligands Reprinted from: Molecules 2022, 27, 2098, doi:10.3390/molecules27072098 43 -- Sabrina Grenda, Maxime Beau and Dominique Luneau Synthesis, Crystal Structure and Magnetic Properties of a Trinuclear Copper(II) Complex Based on P-Cresol-Substituted Bis(α-Nitronyl Nitroxide) Biradical Reprinted from: Molecules 2022, 27, 3218, doi:10.3390/molecules27103218 57 -- Richard F. …”

Tabla de Contenidos: “…5 More Cultural Failures 6 Companies That Got It Right 8 Being Legal, Honest, Candid, and . . . 10 Integrity versus Spin 13 Speaking the Same Language 16 Chapter 3: Cost-Effective Compliance Programs 21 The Back-Breaking Costs 22 Beyond the Direct Costs 24 Major Mistakes at Platinum-Branded Companies 24 How Companies Got Where They Are 30 Keys to Getting It Right 31 The Compliance Office 36 Making It Happen 38 The Rewards 39 Chapter 4: Ethics Programs: Another Foundational Block 41 Tone at the Top 42 Problems at Daimler 42 Elements of an Ethics Program 43 Setting the Tone at the Top: Hewlett-Packard 51 Chapter 5: Risk Management and the Financial System's Near Meltdown 59 What Went So Terribly Wrong 59 The Regulatory System 63 Merrill Lynch 65 Where Were the Boards? …”

Tabla de Contenidos: “…-- A Basic Framework for Compassionate Intelligence -- Dismantling Oppressive Systems -- Chapter 19 How We Respond Matters -- Stakeholder Experience -- Competition -- Brand Perception -- Reaction to Social Issues -- Chapter 20 A Shift in Intention -- 14 Tenets of Eco-Leadership -- Part VI The Great Remembering -- Chapter 21 Fundamental #4: Lighting the Way -- The Epidemic of Not-Enoughness -- Disrupting Leadership Norms -- Seeing the Whole Human -- Partaking in Sacred Relationship…”

Tabla de Contenidos: “…Cover -- Contents -- About the authors -- Publisher's acknowledgements -- Preface -- Using this book -- Part 1: Corporate and business strategy -- Chapter 1: Ansoff's matrix and product market grid -- Chapter 2: BCG matrix -- Chapter 3: Strategic dialogue -- Chapter 4: BHAG -- Chapter 5: Blue ocean strategy -- Chapter 6: Business model canvas -- Chapter 7: Business scope (Abell) -- Chapter 8: Competitive analysis: Porter's five forces model -- Chapter 9: Core competencies -- Chapter 10: Internationalisation strategy framework -- Chapter 11: Road-mapping -- Chapter 12: Scenario planning -- Chapter 13: Strategy maps -- Chapter 14: SWOT analysis -- Chapter 15: Value disciplines -- Part 2: Organisation and governance -- Chapter 16: 7-S framework -- Chapter 17: Balanced scorecard -- Chapter 18: Benchmarking -- Chapter 19: Organisational growth model (Greiner) -- Chapter 20: Offshoring/outsourcing -- Chapter 21: Organisational configurations (Mintzberg) -- Chapter 22: Overhead value analysis -- Chapter 23: Risk management -- Chapter 24: The value chain -- Part 3: Finance -- Chapter 25: Activity-based costing -- Chapter 26: Capital asset pricing model (CAPM) -- Chapter 27: Discounted cash flow (DCF) and net present value (NPV) -- Chapter 28: DuPont scheme -- Chapter 29: Economic value added (EVA) and weighted average cost of capital (WACC) -- Chapter 30: Financial ratio analysis: liquidity, solvency and profitability ratios -- Chapter 31: Investment stages -- Chapter 32: Real options theory -- Chapter 33: Risk-reward analysis -- Chapter 34: Value-based management -- Part 4: Marketing and sales -- Chapter 35: 4Ps of marketing (Kotler) -- Chapter 36: Branding pentagram -- Chapter 37: Client pyramid (Curry) -- Chapter 38: Crowdsourcing -- Chapter 39: Customer journey mapping -- Chapter 40: MABA analysis -- Chapter 41: Social network analysis…”

Tabla de Contenidos: “…-- Users Looking for News -- Users Looking to Buy -- Users Buying a Specific Item -- Users Doing a Very Specific Task -- Web Design Standards That Users Look For -- Organization of Pages -- Light Pages Encourage Looking -- Content Placement and Visual Indicators -- Use Priority Spots -- Allocate Screen Real Estate Wisely -- The Most Important Elements Should Stand Out -- The Price of Miscues -- Using Eyetracking to Improve Page Layout -- 4 Navigation -- Menus and Information Architecture -- Global Navigation -- Consistent, Persistent, and Simple Navigation -- Subpar Subnavigation -- Vanishing Navigation -- How Information Architecture Can Alienate Users -- Branding and Marketing in Menus Confuses People -- Utility Navigation -- Navigational Elements…”

Tabla de Contenidos: “…TRUTH 32 The letter format lets you shortcut proposals -- TRUTH 33 Root grant applications in "mission"-yours and the funder's -- Part VI: The truth about Web sites -- TRUTH 34 Writing is the missing factor in your competitors' Web sites -- TRUTH 35 Web sites built on keywords and content build traffic -- TRUTH 36 A home page must crystallize who you are -- Part VII: The truth about new media -- TRUTH 37 Blogging and social media are powerful business tools -- TRUTH 38 To blog for yourself, be yourself, but carefully -- TRUTH 39 Good business blogging is edgy -- TRUTH 40 Tweeting and texting: the ultimate self-edit challenge -- TRUTH 41 E-letters focus marketing and reinforce branding -- TRUTH 42 Good PowerPoint is more than pretty faces: It starts with writing -- Part VIII: The truth about writing to self-market -- TRUTH 43 Strong résumés focus on accomplishments, not responsibilities -- TRUTH 44 Fliers are easy all-purpose promotional tools -- TRUTH 45 It pays to think PR and send news releases -- TRUTH 46 Writing articles boosts your career -- TRUTH 47 The virtual world offers self-publishing power -- Part IX: The truth about tricks of the trade -- TRUTH 48 Good headlines help your writing work-a lot -- TRUTH 49 Skillful interviewing is a major (but unrecognized) business asset -- TRUTH 50 Readers are global: Try not to confuse them -- TRUTH 51 Clarity is next to godliness -- TRUTH 52 You can fix your own grammar goofs…”

Tabla de Contenidos: “…-- Magnify Your Success -- The Magnifier -- Personal Branding -- Four Thousand Did -- The Platform Effect -- The Platform -- Network Effects -- Now What? …”

Tabla de Contenidos: “…4.4.1 Consumers' Engagement in Online Corporate Blogs4.4.2 Well Begun Is Half Done: Give a Good Welcome; 4.4.3 Engaging Content on Social Media; 4.4.3.1 Social Media Content Focus and Storytelling; 4.4.3.2 Call Social Media Users to Action; 4.4.3.3 An Investigation on European Hotel Brands Facebook Approaches; 4.5 How to Manage Electronic Word-of-Mouth; 4.5.1 A Focus on Online Travel Reviews: Reply or not to Reply?…”

Tabla de Contenidos: “…-- Copyright infringement and generative AI -- Machine bias and how to control it -- The future of AI art -- Use case - Personalized art creation for consumers -- Case study - The "Artificial Painter" - Intellectual property rights and generative AI -- Summary -- Chapter 8: Effective Prompt Cheat Sheet -- Crafting compelling prompts -- Revisiting prompting tips -- Cheat sheet -- Facebook ad -- Product launch poster -- Movie poster -- YouTube thumbnail -- Brand logo -- Product packaging -- Comic strip -- Life cycle diagram -- Visuals for a blog post or article -- Fashion design -- Architectural design -- 3D model -- Mock magazine cover -- Children's book illustration -- Coloring book -- Sparking imagination through prompts -- Creating your own character -- Creating out-of-the-ordinary settings -- Limitation exploration quiz -- Text in images -- Consistent multi-image narratives -- Handling reflective surfaces and materials -- Summary -- Chapter 9: Case Studies, Interviews, and Insights -- Use cases -- Case studies -- Case 1 - Digital artist - Creating an exhibition with DALL-E 3 -- Case 2 - The advertising revolution using DALL-E 3 -- Case 3 - Revolutionizing educational content with DALL-E 3 -- Case 4 - DALL-E 3 enhances the concept art for science fiction video games -- Case 5 - Transforming interior design and architecture with DALL-E 3 -- Interviews -- An Interview with Gene Bernardin -- An interview with Rory Flynn…”

Tabla de Contenidos: “…Make yourself visible: Why you aren't noticed for your accomplishments: four behaviors holding women back / by Jill Flynn, Kathryn Heath, and Mary Davis Holt -- Disrupt yourself - and the way you work: make yourself indispensable / by Whitney Johnson and Tara Mohr -- Develop and promote your personal brand: establish a narrative and share your ideas / by Dorie Clark -- Section Two. …”

Tabla de Contenidos: “…Richardson -- Nature as knowledge: the politics of science, open data, and environmental media platforms / Inka Salovaara -- Opting in and opting out of media / Bonnie Brennen -- Silencing the female voice: the cyber abuse of women on the internet / Pamela Hill Nettleton -- Social media and journalistic branding: explication, enactment, and impact / Avery E. …”