Tabla de Contenidos: “…3.1 Drugs and medicines: brand names and generic names 3.2 Drug names; 3.3 Drug discovery and the drug development process; 3.4 Marketing of generic drugs in the USA or Europe; 3.5 The role of pharmacopoeias; 3.6 Regulatory agencies; Notes; 4 Bulk drugs or active pharmaceutical ingredients; Learning objective; 4.1 Bulk drugs and bulk drug plants; 4.2 Lab to manufacturing level scale-up; 4.3 Bulk drug manufacturing; 4.4 Solubility of API; 4.5 Stereoisomeric bulk drugs; 4.6 Stability, degradation, and impurity profiles of bulk drugs; 4.7 Drug development, scale up, and analytical development…”

Tabla de Contenidos: “…Cover; Title Page; Copyright; Contents; Introduction: You Have Everything They Need; Chapter 1 Transition Your Mindset: It's a Brand New Mission; Scale and Variety; Hierarchy versus Flatness; Mission-Driven versus Profit-Driven; Service versus Employment; Intrusion versus Privacy; Constant duty versus On the Clock; Learning the Language; Chapter 2 Translating the Values You Bring to Business; Locked; Leadership; Organization; Communication; Knowledge and Experience; Discipline; Chapter 3 Before You Step Outside the Wire, Determine Your Objective; The Six Steps of Planning…”

Tabla de Contenidos: “…; What Keywords Are Considered Branded Terms?; What Keywords Are Considered Nonbranded Terms?…”

Tabla de Contenidos: “…7: Gender Diversity Isn't a Plus, It's a Business Imperative -- State of Diversity Today -- Economic Case for Gender Diversity -- Organizational Benefits of Gender Diversity -- Why We Are Drawn to the Familiar -- Employee Turnover -- Improve Access to Target Markets -- Enhance Reputation -- Men Benefit, Too -- Increase Innovation -- Unconscious Bias and Its Effects on Gender Diversity -- Strategies to Overcome Gender Bias -- How to Achieve Gender Diversity in Your Organization -- 8: Right Time, Right Moment, Right Channel -- Bridging Customer Service and Social -- Communities -- Call Centers Still Matter -- Customer Service Excellence, Not Case Management -- 9: Turning Data into Action -- The Challenge of Data -- Data Integration/Migration/Quality-A Salesforce Recap -- Data Silos/Democratization -- What You Can Do Now -- Mobile and IOT -- Executive Action -- 10: How Good Design Creates Seamless Experiences -- Design -- Simplicity -- Convergence of Data, Design, and Culture -- Power of Storytelling -- Mobile -- 11: Digital Marketing: Standing Out in the Sea of Sameness -- Marketing: Crash Course -- Importance of Brand -- The Customer Journey -- Marketing Campaigns (or, How You Structure and Measure Your Marketing Initiatives) -- Leveraging Technology -- Multichannel, Omnichannel, Universal -- Content Marketing -- Final Thoughts -- Notes -- Acknowledgments -- Index -- End User License Agreement…”

Tabla de Contenidos: “…60 Micro-Marketers Demonstrate Situational Fluency - with Constraint 62 Micro-Marketers Create Their Own Personal Brand 63 Planning and Executing a Micro-Marketer Strategy 66 Enabling the Micro-Marketer Persona 74 The Story (continued) 82 5 The Visualizer Persona 85 What a Visualizer? …”

Tabla de Contenidos: “…The Design of the Menu ItemsApple Watch Settings; Home Remote and Voice Recognition; About Voice Dictation; Adding Voice Recognition to the Table; Modifying the Settings and Glance; Submitting Your App for Review; App Identifiers; Version Numbers; App Name and Settings Name; Assets Required for Submission; Screen Shots; The Submission Process; Summary; Chapter 5: Developing Notation - Audio to Musical Score; User Interface on the Apple Watch; Branding Within Apple Watch Applications; Design Considerations; Working with App Groups; What are App Groups?…”

Tabla de Contenidos: “…Chapter 10: Leveraging the Prospecting PyramidWalk Like an Egyptian: Managing the Prospecting Pyramid; Powerful Lists Get Powerful Results; Chapter 11: Own Your Database: Why the CRM Is Your Most Important Sales Tool; Own It Like a CEO; A Trash Can or a Gold Mine; Chapter 12: The Law of Familiarity; Prospecting Lubrication; The Five Levers of Familiarity; Chapter 13: Social Selling; Social Selling Is Not a Panacea; The Social Selling Challenge; Social Selling Is Not Selling; Choosing the Right Social Channels; Five Objectives of Social Prospecting; Personal Branding; Building Familiarity…”

Tabla de Contenidos: “…-- Be Prepared for Success -- Chapter 50: Undercover UnMarketing -- Chapter 51: Putting It Into Practice -- Chapter 52: Lush -- Chapter 53: Trade Shows -- Chapter 54: Social Media at Trade Shows -- Chapter 55: UnNetworking: Why Networking Events Are Evil -- Chapter 56: The Awesomeness of Being a 2.0 Author -- Accessibility -- Chapter 57: The UnTour -- Brand Enhancement -- Value People -- Real-World Networking -- Chapter 58: The UnEnd -- Acknowledgments -- Index…”

Tabla de Contenidos:

Tabla de Contenidos: “…Highlight Personal Stories; Individuals; Organizations; How Planned Parenthood Federation of America's StoryBank Helped In Crisis Communications; Principle 5. Build a Movement; Branding; Co-Creation…”

Tabla de Contenidos: “…Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I Getting Started with Social Media Optimization; Chapter 1 Building the Foundations of Social Media Optimization; Defining SMO; Understanding the essential elements; Connecting social media with your web presence; Seeing What SMO Can Do for You; Making a Commitment to SMO; Finding Your Voice; Authenticity is key; Creating a voice consistent with your brand; Chapter 2 SMO Is the New SEO; Creating a Business Case…”

Tabla de Contenidos: “…; Creating Customer Value: How Well is Your Brand Helping Customers?; Millennial Takeaway; Question 4 What Are Our Results?…”

Tabla de Contenidos: “…Data and DistributionData; What metrics to track; Data-driven development; Distribution; Word of mouth; Marketing; Sales; Branding; Recap; Part II. Technologies; Chapter 5. …”

Tabla de Contenidos: “…Printing Both Sides of Thick PaperSidebar: Online Printing Services; Using Mail Merge; Sidebar: Catalog Merge; Sidebar: Bulk Mail; Creating Calendars; Adding Captions, Credits, and Copyrights; Changing the Background; Working with the Master Page; Packaging Publications for Printing; Sidebar: Binding; Key Points; Chapter 4: Marketing Your Product, Service, or Organization; Building Your Brand; Sidebar: Company or Organization Names; Sidebar: Trademarks and Service Marks; Creating a Logo; Choosing a Font Scheme; Adding Items to the Content Library; Sidebar: Résumés; Creating Flyers…”

Tabla de Contenidos: “…Email Marketing: An Hour a Day; Acknowledgments; About the Authors; Contents; Foreword; Introduction; Chapter 1: Understanding Email Marketing Today; How We Got Here; What Email Means to Your Audience; The Five Types of Email; Understanding the Economic Impact of Email; Test Your Knowledge; Chapter 2: The Five Critical Elements of Every Email You Create; Creating Brand Impact; Adding Intelligence to Your Design; Driving the Purchase; Creating Transactional/Service Messages; Adding Viral Marketing Elements; Test Your Knowledge; Chapter 3: Getting Ready to Build Your Email Marketing Efforts…”

Tabla de Contenidos:

Tabla de Contenidos: “…; How much control do we have over the user interface and branding?; How do we deploy changes from one system to another?…”

Tabla de Contenidos: “…Measuring the Customer Experience at the Brand Level; 1. How am I doing?; 2. Where should I focus my efforts?…”

Tabla de Contenidos: “…; Visitors Evaluate Your Page in a Fraction of a Second; How Important Is Branding for Conversion?; Using Colors and Contrast; Using the Eye-Blur Technique to Evaluate Element Weights…”

Tabla de Contenidos: “…Conventional Approach to Developing a Publishing SiteChallenges Presented by the Conventional Approach; A Better Approach to Developing Publishing Sites; Tips, Tricks, and Traps; Parting Thoughts; Summary; Chapter 5: Using SharePoint Designer 2007; Appreciating SharePoint Designer; Using SPD for Web Design; Using SPD for SharePoint Sites; Customized (Unghosted) and Uncustomized (Ghosted) Pages; There's So Much More; Summary; Chapter 6: Customizing and Branding the SharePoint 2007 Interface; An Overview of SharePoint 2007 Customization Options…”