Tabla de Contenidos: “…Generic Commands -- Case Study: Optimizing a Screen for Mobile Use -- Typing on Mobile -- Download Times -- Early Registration Must Die -- Example: Pizza Ordering Application -- Case Study: The WSJ Mobile App -- Confusing Startup Screen -- Degrading the Brand -- A Better Design -- A New WSJ Workflow -- Better Next Year -- 4.Writing for Mobile -- Mobile Content Is Twice as Difficult -- Why Mobile Reading Is Challenging -- If in Doubt, Leave It Out -- Filler = Bad -- Old Words Are Best -- Bylines for Mobile Content? …”

Tabla de Contenidos: “…Unattractive businesses you own, where you are subtracting value, but which can only be sold at below NPV Running the numbers; PART III: Ways of Adding and Subtracting Value from Corporate Headquarters; Chapter Seven: Ten Sources of Value from Direct Influence; People decisions; Strategies; Targets; Performance management; Policies and standards; Relationships; Technology or products; Expertise; Brand; Financial engineering; Vertical value mirages; When added value is real; Chapter Eight: Nine Sources of Value from Coordinating across Business Divisions; One face to the customer; Cross-selling…”

Tabla de Contenidos: “…DO THE BASICSINTEGRATE OR CONSOLIDATE SYSTEMS; IT INTEGRATION SUCCESS; IT INTEGRATION CHECKLIST; CHAPTER 9: HUMAN RESOURCES; CHAPTER SUMMARY; HR FOR THE INTEGRATION (OUTSIDE HR); HR CHECKLIST; HR FOR THE HR INTEGRATION; CHAPTER 10: COMMUNICATIONS; CHAPTER SUMMARY; MANAGEMENT COMMUNICATIONS; COMMUNICATIONS OVERVIEW; COMMUNICATIONS FOR THE WHOLE INTEGRATION; COMMUNICATIONS PERSPECTIVE DAY 1; THE INTEGRATION OF COMMUNICATIONS; CHAPTER 11: SALES AND MARKETING; CHAPTER SUMMARY; LINKS WITH OTHER PARTS OF THE INTEGRATION; SALES AND MARKETING OVERVIEW; BRAND; CULTURE OF SALES AND MARKETING…”

Tabla de Contenidos: “…7.2 Sony Pictures Imageworks7.3 Scholz & Volkmer; 7.4 Framfab; 7.5 Attitude Studio; 7.6 Pixelspell Animation Studios; Appendix 1: Product overview; What you can find here; Image catalogs and libraries; Software Configuration Management (SCM); Digital Asset Management (DAM); Web Content Management; Enterprise Content Management, Document Management, and Brand Asset Management; Appendix 2: Glossary; Appendix 3: References; index…”

Tabla de Contenidos: “…Intro -- Cover -- Endorsements -- Half-Title -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Acknowledgments -- About the Author -- 1 Introduction: The LEGO® Group and Its Transformations -- How It All Started -- Setting Up Business and Early Struggles -- The Beginning of the LEGO Group -- Quality Above All -- Children Need Toys -- Even in Hard Times -- Experimenting with Plastics -- The "LEGO Brick" and Expansion Abroad -- LEGO Brand Framework -- How to Read This Book -- Who Is This Book For? …”

Tabla de Contenidos: “…El caso de Flash moda en la era de la hipertelevisión / Paula Meliveo Nogues, Carmen Cristófol Rodríguez -- El diseño de la imagen del individuo como soporte de comunicación persuasiva dentrodel personal branding. Las variables del método del Branding Self-Checking® / Julinda Molares-Cardoso -- Marcas y coronavirus: análisis del comportamiento de las marcas en la crisis de la COVID-19 / Daniel Muñoz Sastre, Ana Sebastián-Morillas, Marian Núñez-Cansado -- La actividad hater en Twitter. …”

Tabla de Contenidos: “…-- Understanding limiters -- Understanding stereo imaging with vectorscopes -- Stereo imaging best practices -- Exporting audio for third-party mixing and mastering -- Summary -- Chapter 12: Branding, Promotion, and Marketing -- Marketing essentials -- Creating a brand -- Choosing your artist name -- Creating a website…”

Tabla de Contenidos: “…-Steve Martin -- Chapter 4 Shattering the Paradigm of Static -- Sample Drill-From Impossible to Inevitable -- SaaS company is looking to move up-market -- RevOps HIIT Challenge -- Chapter 5 Go-to-Market (GTM) Cross-Training Drills-Crowd Favorites -- No Pitch Contest -- Story Selling -- Personal Branding -- Metadata RevOps HIIT (High-Intensity Interval Training) -- Cold Calling -- Email Tear-Downs -- Negotiation-Not Voss -- Demo-lition -- Chapter 6 Creating Hybrid Models That Pull in Audiences -- Chapter 7 Why Dynamic Environments Foster Learning and Retention -- Chapter 8 Choosing and Preparing Your Speakers -- Chapter 9 G.A.M.E.S.TM: A Powerful Formula for Nailing a Customer-Centric Event (CCE) -- Game Ideas -- Chapter 10 How to Pull Off a Stellar Virtual Event -- Chapter 11 Innovating Around the Curve -- Chapter 12 Becoming a Media-Trained Emcee -- Chapter 13 Cultivating a Disruptive Mindset-Be Patient -- This Could Take a While -- Chapter 14 Low Budget to High Production -- Chapter 15 Tech Stack for Modern Virtual Events -- Considerations: -- The "Essential Event Stack" -- Section 2 Promotion, Amplification, and Monetization -- Chapter 16 The Art of Branding Events…”

Tabla de Contenidos: “…Los movimientos de independenciaMujeres birmanas transportan y venden objetos artesanales realizados con fibra vegetal.; El período de la Segunda Guerra Mundial; La independencia; Indonesia; Los movimientos de independencia; Sukarno, primer presidente de Indonesia.; Representación con marionetas wayangs: la lucha por la independencia de Indonesia. …”

Tabla de Contenidos: “…Consommation individuelle effective par tête (niveaux de prix et taux de change de 2010) -- Consommation individuelle effective, indices de volume -- Consommation individuelle effective, indices de prix -- Taux de change -- Parités de pouvoir d'achat du produit intérieur brut -- Parités de pouvoir d'achat de la consommation individuelle effective -- Population, estimations au milieu de l'année -- Tableaux par pays -- Australie -- Autriche -- Belgique -- Canada -- Chili -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse -- Turquie -- Royaume-Uni -- États-Unis -- Zone euro…”

Tabla de Contenidos: “…Consommation individuelle effective par tête (niveaux de prix et taux de change de 2015) -- Consommation individuelle effective, indices de volume -- Consommation individuelle effective, indices de prix -- Taux de change -- Parités de pouvoir d'achat du produit intérieur brut -- Parités de pouvoir d'achat de la consommation individuelle effective -- Population, estimations au milieu de l'année -- Tableaux par pays -- Australie -- Autriche -- Belgique -- Canada -- Chili -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse -- Turquie -- Royaume-Uni -- États-Unis -- Zone euro…”

Tabla de Contenidos: “…Iceland IIIslande II; Ireland II; Irlande II; Italy II; Italie II; Japan II; Japon II; Korea II; Corée II; Luxembourg II; Luxembourg II; Mexico II; Mexique II; Netherlands II; Norvège II; Nouvelle-Zélande II; Pays-Bas II; New Zealand II; Norway II; Poland II; Pologne II; Portugal II; Portugal II; Spain II; Espagne II; Sweden II; Suède II; Switzerland II; Suisse II; Turkey II; Turquie II; United Kingdom II; Royaume-Uni II; United States II; Etats-Unis II; SUMMARY TABLES; TABLEAUX RECAPITULATIFS; Production II; Production II; Net Imports II; Importations nettes II; Primary Energy Supply II…”

Tabla de Contenidos: “…Andrew Young: Partner in Servant Leadership to Martin Luther King Jr. / John Hope Bryant --…”

Tabla de Contenidos: “…Processing and Shipping Orders -- You've Got Sale: Finding Out You Have a Sale -- Baby Got Track: Keeping Track of Orders -- Show Me the Money: Receiving Payment -- Thanksgiving: Thanking the Buyer -- Handle Me with Care: Packaging Items for Shipment -- Choosing packing materials -- Using attractive, brand-friendly packaging -- Protecting the item -- Including extras in your parcel -- Offering gift-wrapping services -- Ship Happens: Choosing a Shipping Carrier -- Willing and Label: Using Etsy Shipping Labels -- Getting the best rate -- Choosing Etsy Shipping Label preferences -- Printing an Etsy Shipping Label -- Deliverance: Sending Your Package on Its Merry Way -- Profile Pick: Saving and Selecting a Shipping Profile -- Crafters without Borders: Shipping Internationally -- Mobile Carrier: Managing Orders on the Etsy Seller App -- Part 4 All Up in Your Business: Handling Business Matters -- Chapter 14 Super Market: Marketing Your Etsy Business -- Brandy, You're a Fine Girl: Building Your Brand -- Composing a tag line -- Creating a logo -- Infusing your brand in all you do -- Poetry in Promotion: Advertising on Etsy -- Setting up Etsy Ads…”

Tabla de Contenidos: “…-- 11 How to Write for Your Buyers -- An Analysis of Gobbledygook -- Poor Writing: How Did We Get Here? -- Branding Gone AmokTM -- Effective Writing for Marketing and PR -- The Power of Writing Feedback (from Your Blog) -- Injecting Humor into Product Descriptions -- Brand Journalism at Boeing -- 12 Social Networking as Marketing -- How to Use Facebook to Market Your Product or Service -- Increase Engagements with Facebook Groups -- Check Out My LinkedIn Profile -- Tweet Your Thoughts to the World -- Social Networking and Personal Branding -- Write Your Biography in First Person -- The Sharing More Than Selling Rule -- Make 85 Percent Sharing and Engaging -- Make 10 Percent Original Content -- Make 5 Percent or Less a Promotion About What You Do -- Which Social Networking Site Is Right for You? …”

Tabla de Contenidos: “…Ad Networks -- Data Management Platform (DMP) -- Datenschutz -- Konzepte - Kampagnentypen und Einsatzzwecke in Display Advertising und RTA -- Formen des Einkaufs - oder von Display zu RTA und wieder zurück -- Werbemittel - oft belächelt, fast immer unterschätzt -- In-Page-Ads -- Native Ads -- Videowerbemittel -- HTML5-Werbemittel -- Herausforderungen -- Fraud -- Brand Safety -- Tracking-Tags -- AdBlocker -- Kennzahlen und Erfolgsmessung -- KPIs - Definition und Bedeutung für die Erfolgsmessung -- Passende KPIs für die unterschiedlichen Kampagnentypen -- Lernen von Erfolgsbeispielen -- Performancekampagne -- Brand-Kampagne -- Checkliste für erfolgreiche Kampagnen -- Linktipps -- Interview mit Dominik Reisig -- Kapitel 9: E-Mail-Marketing -- Grundbegriffe und Einordnung von E-Mail-Marketing -- E-Mail-Marketing - eine Definition -- Einordnung von E-Mail-Marketing im Marketing-Mix -- Entwicklung des E-Mail-Marketings bis heute -- Grundlegendes Know-how im E-Mail-Marketing -- Wichtige Konzepte, Aufgaben und typische Herausforderungen -- E-Mail-Marketing-Strategie -- Toolauswahl: on demand versus on premise -- Adressgewinnung und Lead-Management -- E-Mail-Typen - ein Medium, tausend Gesichter -- E-Mail-Erstellung -- Content im E-Mail-Marketing -- Mehrstufige Kampagnen im E-Mail-Marketing -- Kennzahlen und Erfolgsmessung -- Wichtige E-Mail-Kennzahlen -- Benchmark-E-Mail-Kennzahlen -- Web Tracking und Behavior Tracking für eine geschlossene Customer Journey -- Lernen von Erfolgsbeispielen -- Schild steigert die Wirkung von Transaktionsmails -- Conrad reaktiviert Schläfer mit Content-Newslettern -- Checkliste für erfolgreichere Mailings -- Interview mit Luis Hanemann -- Kapitel 10: Social Media Marketing -- Grundbegriffe und Zusammenhänge von Social Media Marketing -- Entwicklung und Status quo des Social Web -- Hashtags…”

Tabla de Contenidos: “…TipologA~a de apps (informar, entretener, jugar)"; "CapA~tulo III Branded content para tabletas"; "1. El storytelling en el iPad"; "1.1. …”
Enlace del recurso

Tabla de Contenidos: “…; WHEN THE RATINGS BOOK ARRIVES; Cume; Share; Rating; OTHER THINGS TO WATCH FOR; ABOUT ROLLING AVERAGES; DIARY KEEPING; WORKING WITH A CONSULTANT; 6 BRANDING AND MARKETING; THE STATION IDENTITY; The Fun Radio Station; News and Information Identity; Contest Image; Public Service Image; Negative Identity; Other Identities; STATION RESOURCES…”

Tabla de Contenidos: “…., Freedman, S., Peri, T., Brandes, D., Sahar, T., Orr, S.P., and Pitman, R.K. …”

Tabla de Contenidos: “…""4.5.2 Product customization """"4.5.3 Market strength ""; ""4.5.3.1 The Brand-Communication-Retail model ""; ""4.5.3.2 The Product-Client model ""; ""4.6 Competing in international markets ""; ""4.6.1 Internationalization as a strategic “mustâ€? …”