Tabla de Contenidos: “…The Right ConversationsThe Right Know-How; Summary of the Chapter; Part I: The Right Connections; Chapter 4: Unique Value-Adding Layers; Layering and Complexity; Overlayered Infrastructure; Defining a Unique Value-Adding Role for Each Layer; The Anchor Layer; Finding the Anchor Layer; Span Breakers; How Functions Can Create the Right Connections; Center-Led Functions; Function Work at the Right Level; Summary of the Chapter; Chapter 5: Innovation and Execution Networks; Structuring the Global Network; Example: Marketing and Brand Building; Example: R&D Capability…”

Tabla de Contenidos: “…Intro -- Table of Contents -- Praise for Redefining Retail -- Title Page -- Copyright -- Introduction: Change Is the Only Constantintroduction -- Retail: A Different Perspective -- Post‐Digital: When Hype Meets Reality -- How We Got to Retail 5.0 -- The Journey to Come -- Notes -- Part I: The Post‐Digital Era -- 1 Running Backwards -- Speed of Change -- Reflection Summary Questions -- Notes -- 2 Purpose, People, Planet-Therefore Profit -- The Economic Imperative -- Reflection Summary Questions -- Notes -- 3 The Direct‐to‐Consumer (D2C) Revolution: A Double‐Edged Sword -- An Opportunity for Incumbent Brands -- The Benefits of the Hybrid Model -- In Summary -- Reflection Summary Questions -- Notes -- 4 Experiential Benchmarks -- The Ever‐Higher Bar of Expectations -- Un(Fair) Competition -- A New Market Modus Operandi? …”

Tabla de Contenidos: “…COMMUNICATING THE PROGRAM'S RICHNESSSPECIAL SITUATIONS; MEDIA CONSIDERATIONS; A CASE STUDY: SOUTHERN COMPANY; TOTAL REWARDS BRANDING; MEDIA CHOICES; IMPLEMENTATION; PLANNING A CAMPAIGN; MANAGING A CAMPAIGN; MEASURING RETURN ON INVESTMENT; CRITICAL OUTCOMES; Chapter 6: Compensation Fundamentals; THE FOUNDATION: A COMPENSATION PHILOSOPHY; CHARACTERISTICS OF COMPENSATION PROGRAMS; ELEMENTS OF COMPENSATION; THE BASICS: BASE PAY; JOB ANALYSIS; JOB EVALUATION; MARKET ANALYSIS; SALARY RANGES; COMPETENCIES; INCENTIVE PAY; DESIGN ELEMENTS; REASONS FOR FAILURE; MANAGEMENT OF PAY FOR PERFORMANCE…”

Tabla de Contenidos: “…Chapter 7: The Three Rules of Valuable Email ContentRule 1: Work Off a Plan; Rule 2: It's Not About You; Rule 3: Choose a Variety of Sources for Your Content; Chapter 8: Creating Email Content That Leads to Action; Tying Email Content to Your Objectives; Writing Great Email Content; Calling for Action with Your Email Content; Inserting Action Links in Your Emails; Chapter 9: Looking Professional: Choosing an Effective Email Format; Determining Content-Appropriate Formats; Branding Emails Consistently; Ten Email Formats Every Business Should Know About…”

Tabla de Contenidos: “…ServiceTravel; Educational; Events; Miscellaneous; Users: Who Uses Digital Signage Is Driving Its Success; Business Owners; Brand Marketers and Ad Agencies; Opportunities; Challenges; The Future Is Driving Digital Signage; Chapter 4 When and Where to Use Digital Signage?…”

Tabla de Contenidos: “…Department of Defense Acquisition Management Framework; Acquisition Teamwork Process; Summary; 7: The Contracting Manager versus the Program Manager (Leslie S. Deneault and Bryan Stambaugh); The Contracting Officer; The Program Manager…”

Tabla de Contenidos: “…; How to get started; Research; Teaching; Professional branding; 'In the field': academics using Twitter; Using Twitter to encourage professional engagement, connection and collaboration; Is tweeting for you?…”

Tabla de Contenidos: “…Foreword Gary Whitehill xi Preface xvii Acknowledgments xxi Permissions xxii Introduction 1 Why You Need This Book and Why You Need a Big Vision 1 Our Story 3 Chapter 1 The Importance of Having BIG Vision 9 Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13 Fuel Your Fire with Passion and Perseverance 16 Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22 Chapter 2 Rethinking Your Business Plan 25 The One-Page Business Plan 29 Entrepreneurial Profile: Brent Oxley of HostGator.com 35 The Finance-Centered Plan 38 Entrepreneurial Profile: Brock Blake of FundingUniverse 46 Chapter 3 Investors Out-Collaborators In! …”

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Tabla de Contenidos: “…ApplicationsUse Enhanced APEX; Impact of Enhanced APEX; Business Cases for Enhanced APEX; Branding; Re-training; GUI Functionality; Performance; Reporting; Wait for Future APEX Versions; Use Another Technology; Summary; CHAPTER 4 Supporting Technologies; Mandatory Technologies; Workstation; Oracle Database; Oracle Application Express (APEX); Structured Query Language (SQL); Core Technologies; Procedural Language/Structured Query Language (PL/SQL); Mockup Tool; Oracle Database; Database Design; Operating System Scripting; Security; Authentication; Authorization; Session-State Protection…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- List of figures -- Acknowledgments -- Preface -- Chapter 1 - A New Universe of Data -- Understanding Social Analytic Platforms -- Platform Functions -- Alerting and Workflow -- Collaboration -- Integration/Application Programming Interfaces -- Natural Language Processing -- Platform Analytic Functions -- Geospatial Analysis -- Sentiment Analysis -- Influence Analysis -- Machine Data Analysis -- Demographic Analysis -- Brand Affinity -- Text Analytics -- Chapter 2 - Social Analytics in the Enterprise -- Summary -- Put Employees First -- Pilot, Experiment, Learn -- Alstom's Pillars of Collaboration -- Governance -- How to Measure Success -- Success Is More Than Metrics -- What's Next? …”

Tabla de Contenidos: “…Social Media Marketing eLearning Kit For Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Kit; How This Book Is Organized; How This Book Works with the Electronic Lessons; Conventions Used in This Book; Foolish Assumptions; Icons Used in This Kit; Class Is In; Lesson 1: Getting Started with Social Media Marketing; Understanding Social Authority and Why You Want It; Developing Your Branded Look; Setting Up Foundational Accounts; Summing Up; Know This Tech Talk…”

Tabla de Contenidos: “…EXTERNAL RISK 4: REGULATIONEXTERNAL RISK 5: NATURAL DISASTERS AND SQUIRRELS; CHAPTER 3 - REPUTATION AND IDENTITY; REPUTATION; REPUTATIONAL RISKS; DEFINING IDENTITY; DIGITAL IDENTITY; LEGAL IDENTITY; EXECUTIVE IDENTITY; CORPORATE IDENTITY: THE BRAND; VALUE AND WORTH OF IDENTITY; IDENTITY VERSUS REPUTATION; PROTECTING IDENTITY; PROTECTING REPUTATION; CHAPTER 4 - THE NEW WORKFORCE; EMPLOYMENT CYCLE; WHO IS THE WORKFORCE?…”

Tabla de Contenidos: “…; The Need for Marketing; What Is Your Brand?; Leading a Volunteer Army; Communicating Tough Messages…”

Tabla de Contenidos: “…Marketing Through Reconciliation : Global Brand, Local Touch / by Fons Trompenaars and Peter Woolliams -- 23. …”

Tabla de Contenidos: “…Advertising on Facebook; Facebook Pages: Profiles for Bands, Brands, and More; Social Ads (Targeted Announcements); Connect Facebook to Your Website with Widgets; High-Dollar Options; Chapter 12. …”

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Tabla de Contenidos: “…Successful Collaboration Across the OrganizationDeveloping a Portfolio of Work; CHAPTER 9 Evangelizing UX; Communication Plan; Group Branding; Managing Up; Books to Share With Senior Managers; Corporate Community Building; Managing Up: It's About Speaking Their Language and Taking Their Perspective; CHAPTER 10 Conclusion; Leadership; Should you be Managing?…”

Tabla de Contenidos: “…; 7: Digital Portfolio Developing Techniques; Graphic Design Principles and Branding; Software Applications and Cd Showcases; Powerpoint and Adobe Portable Document Format (pdf); Photo Editing Software; Websites and Web Archives; Multimedia Sharing and Social Media; About Interactive Portfolios; Final Words: Things to Know When Designing Websites; What Is a Domain Name?…”

Tabla de Contenidos: “…SCEM and Measurement; The Essential Role of the Employee; Review and Hands-On; Chapter 4: The Social Customer Experience Ecosystem; Social Identities and Profiles; Social Applications; Social Channels; Use Brand Outposts and Communities; The Social Ecosystem; Review and Hands-On; Part II: Your Social Presence; Chapter 5: Social Technology and Business Decisions; Three Reasons for Social Customer Experience; Prioritization: Getting to the Conversations That Matter; Social Technology and Decision Support; Review and Hands-On…”