Tabla de Contenidos: “…Finding, Joining, and Participating in Old GroupsFacebook and the Real World: In-Person Events; Types of Events; Finding Public Events; RSVPing to an Event; Creating Your Own Events; Going Shopping; The Marketplace Application; Finding and Viewing Marketplace; Placing an Ad; Finding Stuff; Answering an Ad; Hiring and Getting Hired; Recruiting New Hires; Vetting Prospects; Looking for a Job; Collaborating on Projects via Facebook; Keeping in Touch; Exchanging Files; Keeping Up-to-Date with Notifications; Advertising on Facebook; Facebook Pages: Profiles for Bands, Brands, and More…”

Tabla de Contenidos: “…Cover -- Contents at a Glance -- Introduction -- Part I: The Basics of Social Media -- 1 It's Not Easy, Quick, or Cheap -- 2 Understanding Social Media Strategies -- 3 Goals Need to Be Defined -- 4 It's ROC (Return on Conversation) not ROI (Return on Investment) -- 5 Know Who Your Audience Is and What They are Doing -- Part II: It's About Conversation -- 6 The Conversation Happens With or Without You -- 7 Bring in Legal Early -- 8 Don't Be Afraid of the Negative -- 9 Understanding Each Community -- 10 Come Bearing Gifts -- 11 Bloggers Have No Boundaries -- 12 Every Business Is Different -- 13 Don't Fall in Love -- 14 Don't Be Afraid to Throw Out What Isn't Working -- 15 Be Open to Trying New Things (but Don't Fall Off the Bleeding Edge) -- Part III: Social Media from the Inside Out -- 16 Everyone in Your Company Has a Stake in Your Social Media Strategy -- 17 Plan Social Media Policies for Company Employees -- 18 Personal Ethics Matter -- 19 Define Who Owns the Conversation -- 20 A Great Customer Service Program Is a Natural Extension into Social Media -- 21 Interns Make Coffee, Not Social Media Strategies -- 22 Branding and Messaging Need to Be Consistent -- 23 Be Transparent: Trust and Readership Must Be Earned -- 24 Audiences Trust Icons and Avatars -- Part IV: It's Not About You -- 25 Give Up Control and Drop the Ego -- 26 You Need to Be All "Ears" -- 27 Your Customers Know Your Products Better Than You -- 28 It's All About the Idea -- 29 Your Content Must Have Value -- 30 Sharing with Others Is Key -- 31 For It to Work,You Need to Be Social -- 32 Ask the Audience -- 33 You Get What You Give -- Part V: How Social Media Fits into the Online Marketing Picture -- 34 People Do Not Want To Be Marketed To -- 35 The Difference Between Buzz Monitoring and Audience Research…”

Tabla de Contenidos: “…. -- Neglected tropical diseases: the development of a brand with no copyright. A shift from a disease-centered to a tool-centered strategic approach / Lorenzo Savioli, Antonio Montresor, and Albis F. …”

Tabla de Contenidos: “…IMPLICATIONS FOR THE PRIVATE SECTORTHE CHALLENGE OF BUILDING SUSTAINABLE ORGANIZATIONS; Plan of the book: chapter summaries; INTRODUCTION; THE BIG PICTURE; THE ROLE OF THE SENIOR TEAM; EXPLORING THE PROCESSES OF CHANGE; LEADING CHANGE IN THE BROADER SYSTEM; Conclusions to leading sustainable change; REFERENCES; 2: Making the Business Case for Environmental Sustainability; Investing in environmental sustainability: the case for current action; FORESTALLING RISK: PREVENTING BRAND DAMAGE AND/OR PRESERVING "LICENSE TO OPERATE"; INCREASING OPERATIONAL EFFICIENCY; SELLING TO THE ENVIRONMENT NICHE…”

Tabla de Contenidos: “…Experience as Strategy; Escaping Parity; Being the Best Isn&t a Strategy; The Escape of Novelty; Novelty Lacks Context; Why Experience Matters; An Experience Strategy Isn&t a Brand Strategy; Embodied Experience Strategy; Creating Effective Experience Strategies; 3. …”

Tabla de Contenidos: “…Urban Revitalization The Cultural Context of the City; The City Brand; The Structure of Urban Space; Creative Clusters; Activating artistic inspirations: organic space driven by creativity; Creating economic value: enterprise clusters that focus on cost; Social attributes: urban cultural districts with historical significance; Opportunities for Creative Industries in Urban Transformation; Promotion of Sustainable Development of the Urban Economy; Creativity in China; Beijing; Shanghai; Shenzhen; Hangzhou; Guangzhou; Chengdu; Chongqing; Wuhan; Xi'an; Nanjing…”

Tabla de Contenidos: “…17 Franchising -- 18 Freemium -- 19 From Push to Pull -- 20 Guaranteed Availability -- 21 Hidden Revenue -- 22 Ingredient Branding -- 23 Integrator -- 24 Layer Player -- 25 Leverage Customer Data -- 26 Licensing -- 27 Lock-In -- 28 Long Tail -- 29 Make More of It -- 30 Mass Customisation -- 31 No Frills -- 32 Open Business -- 33 Open Source -- 34 Orchestrator -- 35 Pay Per Use -- 36 Pay What You Want -- 37 Peer to Peer -- 38 Performance-Based Contracting -- 39 Razor and Blade -- 40 Rent Instead of Buy -- 41 Revenue Sharing -- 42 Reverse Engineering -- 43 Reverse Innovation -- 44 Robin Hood…”

Tabla de Contenidos:

Tabla de Contenidos: “…-- Table 3.1 Planning balance sheet for project aid and direct budget support -- Dominance behind insinuations of 'corruption' -- Dominance, governance and the tangle of accountability -- Celebrity as dominance -- Box 3.1 Some thoughts on celebrity and international aid -- Table 3.2 Causes associated with most popular celebrities -- Dominance in organizations -- Dominance in institutions -- Figure 3.1 An inverse resonance effect in Tanzania -- Dominance against individuals -- Figure 3.2 Perceived social dominance in different countries -- The system -- Context -- Socialization -- Expatocracy -- A culture myth -- Dominance is not everything -- Conclusion -- 4 Justice -- More corruption -- Types of justice -- Table 4.1 A taxonomy of work justice -- Functionality -- From justice to productivity -- Figure 4.1 Relationship between job satisfaction and managerial consideration -- Figure 4.2 Degree of job satisfaction related to satisfaction with different aspects of the job -- Interventions -- Project aid -- Coping strategies -- Figure 4.3 Theoretical coping strategies in aid projects -- Table 4.2 Items on which pay groups differed -- Box 4.1 Indicative quotes from qualitative research in the Solomon Islands -- Interventions -- Conclusion -- 5 Identity -- Soul wounds -- Group identity -- Institutional identity -- Individual identity -- Figure 5.1 Navigating the dynamics of aid and development -- Inclusion -- Exclusion -- Reactance -- Conversion -- Capacity and capability -- Case example -- Case analysis -- Identity and civil society -- Brand aid -- Conclusion -- 6 Learning -- Capabilities and justice -- Organizational learning theory -- Table 6.1 A taxonomy of organizational learning -- Table 6.2 Principles to facilitate learning in partnerships -- Box 6.1 Reported Irish NGO activity in Africa, circa 2005 -- Recognizing complexity -- Conclusion -- 7 Conclusion -- Contemporary grand narratives -- Incremental improvement -- The scale and rate of change -- Personal transformation and the aid triangle -- Conclusion -- Bibliography -- Index…”

Tabla de Contenidos: “…Asian American Elders in U.S. Culture: Bryan S. K. Kim and Yong S. Park; 20. Creativity and Self-Esteem in Later Life: Samuel T. …”

Tabla de Contenidos: “…Vancouver, green capital: The green business branding strategy of the host city of an Olympic Games -- Section 3: Facilities and Operations -- 15. …”

Tabla de Contenidos: “…Posner -- Fragments of a creative life : introduction to five new sources / Stefan Aquilina -- Letters to Anton Chekhov, 1899-1904 -- Comments by Doctor Dapertutto on 'The Denial of Theatre' by Yury Aikhenvald, 1914 -- Theatre pamphlets I : on dramaturgy and theatre culture, 1921 -- From Meyerhold's speech at the discussion 'Creative methods at the Meyerhold Theatre', 1930 -- On the spatial composition of performance, 1936 -- A theatre company as a Meyerholdian experiment in grotesque / Paul Stebbings and Phil Smith -- The evolution of Proper Job : working with Meyerhold in contemporary British theatre / James Beale, Franc Chamberlain, and Chloe Whitehead -- Biomechanical diasporas : practitioner perspectives on the transmission of Meyerhold's techniques / Marcelo Bulgarelli, Terence Mann (Chapman), Claudio Massimo Paternò, Robert Reid -- Transmission impossible / Ralf Räuker -- Decoding the riddle : applying Meyerhold's conception of the director's explication / Bryan Brown and Olya Petrakova -- Meyerhold's influence on twentieth-century Japanese theatre / Min Tian -- Nesting dolls : sketches in search of Meyerhold in Australia / Chris Hay and Ian Maxwell -- An unexpected triangle : Politis, Meyerhold, and Karaghiozis in interwar Greece / Antonis Glytzouris -- Biomechanical resonances in Turkey : the working method of Studio Oyuncuları / Burç İdem Dinçel -- Meyerhold's influence on the production processes of Peforma Teatro (Brazil) / Arlete Cavaliere -- Meyerhold in the 21st century : the meeting points of biomechanics and postdramatic performance / Diana Monteiro Toombs -- The new Meyerhold theatre : visualizing a lost architectural experiment / Rachel Hann -- Theatrical biomechanics and movement science / Darren Tunstall -- Biomechanics in lockdown : teaching Meyerhold in the age of Covid-19 / Jonathan Pitches…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 Momentum Thinking Essentials -- Chapter 1 Embracing Your But -- Our Broken Buts -- Two But Basics -- Stating the 1But -- Stating the Because -- Stating the 2But -- Elon Musk's Fuzzy But -- Chapter 2 No Buts Allowed -- The Tragic Buts of Facebook and Lehman Brothers -- The No-Buts Policy Makes Dumb Ideas Stupid: Ask Coke -- Spanx, Adobe, and the 1But Winner -- We Need Bolder Buts -- Building Braver Buts -- The Science of Buts -- Waiting for the Quantum But -- Saving But-Head -- Rescuing 1But-Guy -- Chapter 3 This Book Saved My But -- Chapter 4 Getting Your But in Shape -- The Pain in Your But -- What's Behind Your But -- Best Buy's Big Buts -- Uber's Bigger Buts -- Chapter 5 Advanced Butology -- Gnarly Buts -- Chain of Buts -- Rediscovering Your But -- Proteins Got a Brand New But -- Hidden Buts -- Chapter 6 Bad Buts -- Lewis and Clark's Historic Buts -- Cheating Buts -- Volkswagen's Gassy But -- Don't Be a Lazy But -- Don't Argue with Your But -- Part 2 The Two But Rule in Practice -- Chapter 7 The Social Life of Buts -- Drunken Buts -- The Gaps in Your But -- Exposing Your But -- Chapter 8 Playing with Your But -- Timing Your But -- Butting In -- The Odious But -- The Empathetic But -- The But of an Ass -- Chapter 9 Old Buts and New Buts -- Airbnb and Paul Graham's Old But Breakthrough -- Runaway Buts -- The End of Buts -- Chapter 10 Putting Your But to Work -- Leaning Into Your But -- Five Buts -- The Two But Retrospective -- Chapter 11 Managing Your But -- 2But Tools -- Two But Notation -- Artificial Buts -- Two-But Buddy -- Protecting Your Buts -- Teaching AI to Embrace Its But -- Part 3 Life's Big Buts -- Chapter 12 You and Your But -- Everyday Buts -- Fixing the Fan -- Surviving Parenting Purgatory -- Changing Careers -- Chapter 13 Business Buts…”

Tabla de Contenidos: “…Ever upward building an ecosystem to support the demonstration of lifelong learning / Scott Dolan, Michele Paludi, Leah Sciabarrasi, Anna Zendell, Gretchen Schmidt, Lisa Braverman -- Meeting in the middle : envisioning postpandemic responsive student support services / Bettyjo Bouchey, Erin Gratz, Shelley Kurland -- Accreditation of learning outcomes : expanding knowledge acquisition frontiers in university education : accreditation of learning outcomes in universities / Niyi Awofeso, Moetaz ElSergany -- Enabling lifelong learning in California community colleges : coordinated state and local efforts / Nadia Leal-Carrillo, Jodi Lewis, Aisha Lowe, Kate Mahar -- Alverno accelerate : a paradigm-changing program for professional and personal success / Carole Barrowman, Trish Lewis, John Savagian, Amy Shapiro -- Implementing a digital microcredential strategy at the University of Washington Continuum College / Bryan Blakeley, Rovy Branon -- Utilizing prior learning portfolios to rebundle formal and informal learning / Diane Treis Rusk, Lauren Smith -- Shaping the next generation of higher education reforms : toward equity, quality, and purpose / Debra Humphreys, Mary Hinton…”

Tabla de Contenidos: “…Banks -- Modern Family: Product Placement / -- Kevin sandler -- monday night football: brand identity / Victoria E. Johnson -- NYPD Blue: Content Regulation / Jennifer Holt -- Onion News Network: Flow / Ethan Thompson -- The Prisoner: Cult TV Remakes / Matt Hills -- The Twilight Zone: Landmark Television / Derek Kompare -- TV Practices: Medium, Technology, and Everyday Life. …”

Tabla de Contenidos: “…Kosslyn, Richard Holman and James Genone -- The active learning forum / Ari Bader-natal, Jonathan Katzman and Matt Regan -- Building lesson plans for 21st century active learning / Ari Bader-natal, Joshua Fost and James Genone -- Assessing student learning / Ari Bader-natal, Rena Levitt and Vicki Chandler -- Building a new brand / Ayo Seligman and Robin Goldberg -- Reaching out to the world: communicating a new vision / Kenn Ross and Robin Goldberg -- An admissions process for the 21st century / Neagheen Homaifar, Ben Nelson and Stephen M. …”

Tabla de Contenidos: “…Wakefield -- Power and influence in public relations / Bruce Berger & Bryan Reber -- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano -- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta -- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen -- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele -- Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic -- Institutionalization, organizations, and public relations / Anne Gregory, Emanuele Invernizzi, & Stefania Romenti -- Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. …”

Tabla de Contenidos: “…-- Why culture matters -- How to change a culture -- Employment brand. Attracting the new workforce -- Hiring star employees -- Hiring analytics- the solution -- Where to find "game film" on future stars -- Five questions for onboarding -- Shortcut to development- strengths-based conversations -- CliftonStrengths 34 : a taxonomy of human potential -- Five steps to building a strengths-based culture -- The right expectations- competencies 2.0 -- Getting succession planning right -- The exit -- Boss to coach. …”

Tabla de Contenidos: “…-- As Andy Greenawalt Says, "You Are Misusing Your Humans -- Do Not Let Sacred Geese Live -- Market Your Market -- Purpose Can Drive Change, Too -- Shift to a Digital Community -- Price Is Only a Concern in the Absence of Value -- Overcoming the Challenges of the Digital Branch Starts with You -- Welcome to Digital Community Banking -- Move over Millennials -- Make Way for iGen -- Beware the Culture Danger -- Understand Your Technology -- Your Foundation Could Be a Bit Shaky -- And So, the Story Goes, "Free Your Data -- A Reliance on Professional Services Means You Get to Focus While Your End Users Get Best-of-Breed Offerings -- It's Not about Having Access to "Data," It's about Focused Direction -- Partner, Don't Incubate -- Skip the Writhing, Pleading, Grasping at Straws Thing -- Be Interested, Not Desperate -- Some Thoughts about Working with Fintech Startups -- Get More Efficient and More Proficient with Partners -- Scale Delivers Results -- For about Fifty Years, the Most Convenient Bank in the United States Was the US Postal Savings System -- Brand Power -- The Average Consumer Cares Very Little about Your Customer Service -- Which Takes Us Back to the Scale of Brands…”

Tabla de Contenidos: “…-- Note -- Bibliography -- Chapter 5: Inclusive Digital and Social Media Strategies -- Gaining Insights into Diverse Audiences Through Social Listening and User Testing -- Social Listening and Inclusive Audience Planning -- User Testing for Assessing Diverse Needs -- Applying Inclusive Design to Ensure Digital Accessibility -- Importance of Accessibility to Digital Communication -- Web Content Accessibility Guidelines -- Inclusive Design Tips for Web and Social Media Strategies -- Prioritizing Representation and Diverse Voices in Content Strategy -- Ensuring Representation -- Amplifying Diverse Voices -- Collaborating with Diverse Influencers -- Incorporating Inclusive Hashtags -- Sustaining Brand Safety without Compromising Inclusion -- Impact of Keyword Blocking on Diversity and Inclusion -- Integrating Inclusion into Brand Safety Practices -- Evaluating the Effectiveness of Inclusive Digital Communication Strategies -- Setting Clear Goals and Objectives -- Measures and Key Performance Indicators (KPIs) for Inclusive Digital Strategies -- Methods and Tools for Evaluation -- Bibliography -- Chapter 6: Designing Culturally Sensitive Research -- Research Ethics and Geo-Cultural Contexts -- Regional Ethics Considerations -- Emerging Global Ethics Frameworks -- An Inclusive Approach to Strategic Research -- Conducting Preliminary Research and Developing Research Questions -- Research Instruments: Language and Terminology -- Recruiting Participants and Conducting Your Research -- Consulting with Community Experts -- Representing People with Disabilities -- Analyzing and Reporting Research Results -- Avoiding Harm -- Nontraditional, Collaborative Research Methods -- Focus on Community-Identified Needs -- Participants as Co-Creators of Knowledge…”