Tabla de Contenidos: “…Summary Chapter 9: The Procter & Gamble Journey; Beyond Make and Sell; Out-Licensing Technology; Additional Growth via Effective Policy Changes; Reinventing and Integrating Trademarks and Brands; Looking Externally; IP as an Enabler to Innovation; Looking Forward; Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years; Recognition of Value of IP Rights; Developments in Patent Law; Developments in Copyright Law; Developments in Trademark Law; Appendix B: The Rise of Patent Aggregators; Terminology; Background; Valuation of Patents in the Aggregation Context…”

Tabla de Contenidos: “…Perceived Inconsistencies Began to Undermine Performance Track and Its Brand…”

Tabla de Contenidos: “…Exploration of the path construction of brand of building equipment group in Guangxi province…”

Tabla de Contenidos: “…Features of use of direct communicative interaction in the course of formation of professionally significant competenceThe use of multimedia technologies in the study of engineering disciplines; Organizational climate as a predicting factor in influencing SME's employee turnover rate; The ecology of street vending: A review with policy implications; Strategic management and business model: The core competence-based view; The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender…”

Tabla de Contenidos: “…; ""Awaken New Leaders""; ""Develop Their Personal Brand""; ""Put Them in the Hot Seat""; ""When Sponsorship Fails""; ""Provide Air Cover for Risk Taking""; ""Coaching Moments""; ""Epilogue""…”

Tabla de Contenidos: “…Realizing the design through appropriate media -- Explanation of media -- Choosing appropriate media -- The difference between print and digital -- Designing for different digital platforms -- Computer data visualization -- Exhibition design and design for the environment -- Hints and Tips: Knowing the possibilities of media -- Case study: Maintaining a brand's visual identity across different media -- 6. …”

Tabla de Contenidos: “…""Enterprise Architecture""""KVM Hypervisor Provisioning""; ""Automated KVM Installation""; ""Clustered Kickstart Solution""; ""Distributed Kickstart Solution""; ""VM Provisioning""; ""KVM Management Solutions""; ""Libvirt""; ""virsh""; ""Selecting Physical Servers""; ""Custom-Built Servers""; ""Name Brands""; ""Open Computeâ€?Compatible Servers""; ""Rack and Blade Servers""; ""Making Your Choice""; ""Designing KVM Networks""; ""Network Address Translation""; ""Bridged Network""; ""Network Bonding""; ""Virtual Local Area Networks""; ""Open vSwitch""; ""Designing KVM Storage""…”

Tabla de Contenidos: “…Chapter 16: Customers Section 3: The Execution Chapter 17: Pop-Up Shops Chapter 18: Interview with Greg Spielberg, Founder of Imagination in Space Chapter 19: Pop-Up Restaurants Chapter 20: Food Trucks Chapter 21: Interview with Jeff Wang, Owner of Yum Dum Food Truck Chapter 22: Fashion Trucks Chapter 23: Interview with Laura Layton, Owner of Tin Lizzy Fashion Truck Chapter 24: Pop-Up Spaces Chapter 25: Interview with Aaron Gadiel, Shopping Center Executive Chapter 26: Farmers Markets Chapter 27: Flea Markets Chapter 28: Yard Sales Chapter 29: The Ideal Pop-Up Customer: Why You Should Target Millennials Chapter 30: Case Study: The Launch of a Pop-Up Store Chapter 31: Pop-Up Checklist Section 4: What's Ahead Chapter 32: Reload, Fire, Aim Chapter 33: Interview with Shuchi Naidoo, Founder of 29 Calories Pop-Up Restaurant Chapter 34: Look Out! Here Come the Big Brands and Big Malls Chapter 35: Interview with Melinda Holland, SVP of Business Development for General Growth Properties Chapter 36: Interview with Patty Hirt, Retail Development for General Growth Properties Chapter 37: Pop-Ups: Why They Are Becoming Permanent Chapter 38: Pop-Ups and Baby Boomers: A Perfect Fit About the Author Index …”

Tabla de Contenidos: “…""Chapter 12 Case Study of a Major Health Care Provider""""CAHPS""; ""HEDIS""; ""HOS""; ""IRE""; ""Chapter 13 Case Study of a Technology Manufacturer""; ""Finding Defective Devices""; ""How They Reduced Cost""; ""Chapter 14 Case Study of Online Brand Management""; ""Chapter 15 Case Study of Mobile Application Recommendations""; ""Chapter 16 Case Study of a High-Tech Product Manufacturer""; ""Handling the Missing Data""; ""Application beyond Manufacturing""; ""Chapter 17 Looking to the Future""; ""Reproducible Research""; ""Privacy with Public Data Sets""; ""The Internet of Things""…”

Tabla de Contenidos: “…Moralisierungam Beispiel von Urheberrechtsdebatten nach 1945 -- Sören Brandes / »Fair Distribution«. John Bates Clark, Grenzproduktivitätstheorie und die Spuren der Moral in der Geschichte derWirtschaftswissenschaften -- Marc Büggeln / Der ehrbare Kaufmann und der Bär derVerantwortung. …”

Tabla de Contenidos: “…Marketing: More Than Your Magnetic Personality; The Marketplace; Marketing Basics; Researching the Competition; Marketing's Various Facets; Branding; Carving Your Niche; Permission Marketing; Telemarketing; Marketing Packet; Presentation; Direct Mail; Letterhead and Envelopes; Business Cards; Brochures; Cover Letters; Newsletters and E-zines; Websites; Chapter 4. …”

Tabla de Contenidos: “…Applying the Porter model to the valuation of Internet and technology stocks; Internal analysis: strategic factors within the company; External analysis: strategic factors for analysing the industry environment; The Porter model, the Internet and the Web; The Porter model revisited; Technology stocks and branding; Financial analysis in the valuation of companies; Chapter 6. …”

Tabla de Contenidos: “…Cover; Contents; Acknowledgments; Introduction; PART I: Selling Your Client on Why Your Station Is Logical to Buy, Regardless of Your Ratings or Program; CHAPTER 1 Prospecting Local Direct: The Key to a Successful Broadcast Career; CHAPTER 2 Using Media-Savvy Strategies to Get Appointments with Key Decision Makers; CHAPTER 3 Making Broadcast Advertising User-Friendly; CHAPTER 4 Explaining Broadcast Marketing to a Direct Client; CHAPTER 5 Advertising Clutter: You Are the Solution; CHAPTER 6 How We Really See and Hear Commercials; CHAPTER 7 Branding-It's Not Just for Cowboys…”

Tabla de Contenidos: “…Sustainability Can Enhance the Employer Brand and Attract Top TalentSustainability Can Help an Organization Strengthen Crucial Capacities; Sustainability Can Enable Necessary Culture Change; HR Can Lead Change Efforts Around Sustainability; HR Can Leverage Sustainability to Promote Employee Engagement; Sustainability Can Strengthen HR's Role in the Company; The New Winning Strategy: Leveraging HR for Sustainable Growth; Chapter 2: Sustainability; Sustainability Milestones: The Brundtland Commission and the Dow Jones Sustainability Index; The Age of Sustainability: Trends and Realities…”

Tabla de Contenidos: “…Structuringdata in order to make useful informationDesigningwith the fourth dimension in mind; Using a concept map to understandrelationship and vocabulary; Using a Process Flow Diagram to understand the logical flow of entities; Theclassification of words; Chapter Five: Shaping Aestheticsto Inform Experience; Aesthetic relationships betweennature and technology; Visualform language creates product families; Therole of brand in visual families; Moving from artifacts to experiences; Interaction Design as BusinessLubricant; Tradition be damned; Driven-notdriving; Doers-notthinkers…”

Tabla de Contenidos: “…Chapter Twelve: Business EssentialsPricing; Products; Branding; Marketing; Strategies to Increase Revenue; Competition and Colleagues; The Top-Five Biggest Keys to Success; Index…”

Tabla de Contenidos: “…Why Platforms Are ImportantIntegrating Facebook and Your Website; Apps and Mobility; Designing for Community; Case Study: Leveraging the Facebook Platform to Raise Brand Awareness; Chapter 10: Creating and Using Facebook Apps; Facebook Apps for Your Business 101; Should You Create a Facebook App?…”

Tabla de Contenidos: “…Chapter 3: Smart Sourcing: Hire the Best-Outsource the RestThe Hidden Costs of Full-Time Staff; Insource Customer Relationships; Competing on Knowledge; Managing the Experts for Accountable Results; Notes; Chapter 4: Give Your Crew Preflight Checklists; Automated Workflows; Set It and Forget It; Notes; Chapter 5: How to Build a Service Brand (It's Not About You); Hiring the Right People; Empowering People to Help; Embracing Disruption; Anticipating and Closing the Customer's Loops; Sweating the Small Stuff; Notes; Chapter 6: Break the Service Ceiling with Systematic Customization…”

Tabla de Contenidos: “…13 How to Get Good Press and Publicity14 Acts of Kindness; 15 Tipping; 16 Resumes Redux; 17 Always Have a Fallback Plan; 18 Blood and Water; 19 Media Translations; 20 So You Got Fired; 21 Provocative Headings; 22 Getting Rich: The Ups and Downs; 23 Branding: Pulling the Wagon; 24 Tribes; 25 Weekends; 26 Being an Entrepreneur: What It Takes; PART II Becoming Financially Secure; 27 Interest Rates; 28 Insider Trading; 29 Do You Want to Make Money, or Would You Rather Fool Around?…”

Tabla de Contenidos: “…Listening out for your brandListening online-setting up alerts; Social media success story: Misha's Vineyard Wines; Day 5: Online etiquette and preserving your reputation; Getting your content right; Making connections with LinkedIn; Applying good manners to Facebook; Maintaining your online reputation; Playing the name game; Is your social media activity antisocial?…”