Tabla de Contenidos: “…-- PART 4 PUTTING IT ALL TO WORK -- CHAPTER 10 Building and Implementing a Marketing Strategy Around Your Audience of One -- CHAPTER 11 The Tools in the Toolshed -- CHAPTER 12 How to Turn Consumer Privacy into a Strategic Benefit for Your Brand -- CHAPTER 13 Seven Tips and Best Practices for Implementing 1:1 Marketing in Your Organization -- CHAPTER 14 Yes, B2B Marketers Can Also Be 1:1 Marketers -- PART 5 ADVANCED TECHNIQUES -- CHAPTER 15 Data Is the New Oil That Keeps 1:1 Marketing Running Smoothly -- CHAPTER 16 Identity: The Linchpin of 1:1 Marketing -- CHAPTER 17 How to Create and Manage Your Identity Graph -- CHAPTER 18 Fun with ROI Calculations-Even If You're Not a Math Whiz -- CHAPTER 19 Putting It All Together -- Acknowledgments -- Notes -- Index -- About The Authors…”

Tabla de Contenidos: “…Front Cover -- Social Media in the Marketing Context -- Copyright Page -- Dedications -- Contents -- Authors' Biography -- Foreword by Professor Ben Lowe -- Foreword by Professor Ben Light -- Preface -- Acronyms -- 1 Introduction -- References -- 2 The New Marketing Environment -- 2.1 Stirring Up the Marketing Mix -- 2.2 Defining Social Media -- 2.3 Frameworks, Metrics, and Measurement of Social Media -- 2.4 Structure and Networks -- 2.5 Relationships -- 2.6 Co-creation -- 2.7 Power and eWOM -- 2.8 Social Commerce -- 2.9 Multiple Platforms -- 2.10 Discussion and Concluding Points -- References -- 3 Online Brand Communities -- 3.1 The Importance of OBCs -- 3.2 Traditional Versus OBCs -- 3.3 Engagement and Interaction -- 3.4 Heterogeneity, Delocalization, and Individualized Consumers in OBCs -- 3.5 Consumption Values -- 3.6 Consumer Characteristics -- 3.7 Motivation -- 3.8 Discussion and Concluding Points -- References -- 4 Culture -- 4.1 The Importance of Culture -- 4.2 Postmodernism -- 4.3 Consumer Culture Theory -- 4.4 Tribalism -- 4.5 Discussion and Concluding Points -- References -- 5 Self-Construals -- 5.1 Understanding Self-Construals -- 5.1.1 Independent Characteristics -- 5.1.2 Interdependent Characteristics -- 5.2 Differences Between the Self-Construals -- 5.2.1 Need for Uniqueness -- 5.2.2 Communities and the "Self" -- 5.2.3 Hedonic and Utilitarian Motivations -- 5.3 Self-Construals in the New Marketing Environment -- 5.4 Discussion and Concluding Points -- References -- 6 Synthesis and Discussion of Research -- 6.1 Current Research -- 6.2 Developing Research -- 6.3 Methods and Samples -- 6.4 Gaps and Areas for Future Research -- References -- 7 Conclusion -- Index -- Back Cover…”

Tabla de Contenidos: “…Chapter 7: Building a Profitable Family Portrait BusinessCreating a Business Plan; Image Branding; Marketing: Getting Your Name Out There; Figuring Out Your Cost of Goods; Pricing for Profit; Selling Packages or A la Carte; Using a Portrait Agreement; Studio Management Software; Summary; Chapter 8: Selling Your Portraits; Conducting the Pre-Portrait Consultation; Presenting the Images; Managing Indecisive Clients; Using Social Media; Summary; Chapter 9: Postproduction; Essential Postproduction Software; Postproduction Workflow; Retouching; Designing Albums; Summary; Chapter 10: All Wrapped Up…”

Tabla de Contenidos: “…Cover; Motion Graphic Design; Title Page; Copyright Page; Brief Contents; Table of Contents; Preface; Introduction; Foreword; PART 1: Motion Graphics: A Perspective; 1 A Brief History of Motion Graphics; Precursors of Animation; Early Cinematic Inventions; Experimental Animation; Motion Graphics in Film Titles; Motion Graphics in Television; Summary; 2 Motion Graphics in Film and Television; Film Titles; Network Branding; Commercials; Public Service Announcements; Music Videos; Summary; 3 Motion Graphics in Interactive Media; The Interactive Environment; Motion Over the Web…”

Tabla de Contenidos: “…., New York ; Eva Jiricna, Eva Jiricna Architects, London ; Dave Eggers, McSweeney's, San Francisco ; Sterling Brands, New York ; Rian Hughes, Device, London ; Q+A: James Victore, James Victore, Inc., New York -- [II.] …”

Tabla de Contenidos: “…chapter 19: Success factors influencing consumers' willingness to purchase brands advertised through the mobile phonechapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision; chapter 21: Strategic and tactical issues with Apple's mobile maps; Back Cover…”

Tabla de Contenidos: “…Impact of trace elements and impurities in technical zero-valent iron brands on reductive dechlorination of chlorinated ethenes in groundwater / Volker Birke, Christine Schuett, Harald Burmeier, and Hans-Jürgen Friedrich -- 6. …”

Tabla de Contenidos: “…Cover -- Contents -- Acknowledgments -- Introduction -- P★rt 1 The Marketing Playbook: Marketing Operations are Your Foundation -- Chapter 1 Transactional Versus Relationship Marketing Model -- Designing a Business Operations Model Built for Revenue -- Management: Reinforcing and Defining Roles -- Creating Connection Across Departments: Custodians of the Brand -- Chapter 2 Consumer Affinity: Making Fans of Your Customers -- Creating Fans -- The Rings of Fan Avidity -- Promotions that Move People Through the Rings -- Promotions for Different Ps -- Final Thoughts -- Chapter 3 Building Revenue-Generating Extensions -- The Three-Tier Customer Model -- Initial Efforts: How Building a New Stadium Revolutionized our Marketing -- Revenue-Generating Extensions -- Making it Your Own -- Final Thoughts -- P★rt 2 Relationship Architecture: Building Remarkable Business Relationships -- Chapter 4 Delivers -- D: Dedication -- E: Energy -- L: Loyalty -- I: Invest -- V: Vision -- E: Engage and Entertain -- R: Responsibility -- S: Sacrifice -- Relationship Architecture Is A Discipline -- Chapter 5 The Ten Commandments of Relationship Building -- The Art of the Icebreaker -- The Ten Commandments of Organizing a Business Relationship -- Chapter 6 Creating Memorable Moments -- Memorable Moments -- The Bow -- Groups: Exponentially Magnified Relationships -- Your Network, not Your Net Worth -- P★rt 3 The Revenue Game: Converting Relationships into Revenue -- Chapter 7 Build, Don'T Sell -- Stop Selling -- Forgoing the Short-Term Sale -- Always Be Creating -- Seven Deadly Sins of Sales and Marketing -- Chapter 8 Revenue Generation: The New Business Funnel -- The Nine Steps of the New Business Funnel -- Creating and Generating -- Chapter 9 Don'T Spike The Ball on the Five-Yard Line -- The Five Factors of Drive -- Sometimes You Just Have to Suck it up…”

Tabla de Contenidos: “…Oil and Gas Policies -- 9 | Alberta's Climate Policy: Public Kenney versus Private Kenney -- 10 | Jason Kenney, Energy, and Pipelines in the 2019 Alberta Election: A Study in Hubris -- 11 | Just Our Facts: The Energy War Room's Adventures in Branded Content -- V. Alberta's Fiscal Situation -- 12 | The Long Slide towards Fiscal Reckoning: Managing Alberta's Finances in an Age of Decline -- 13 | Always More Than It Seems: Rural Alberta and the Politics of Decline -- 14 | Cultural Industries Under the United Conservative Party -- VI. …”

Tabla de Contenidos: “…Mattingly -- HIMT, glass composition and commodity branding in the primary glass industry / Ian C. Freestone, Patrick Degryse, James Lankton, Bernard Gratuze and J. …”

Tabla de Contenidos: “…Does a sustainable orientation affect global consumers' relationships with international online brands? / Todd Drennan, Emilia Rovira Nordman, and Aswo Safari -- Chapter 13. …”

Tabla de Contenidos: “…Local Media Tactics: Municipal Information, Audio-Visual Media and the Roots of City Branding in Gothenburg (1973) -- 9. Revisiting “The CIA and the Media”: FOIA, Paperwork, and the Dialectic of (Media) Tactics and Strategies -- 10. …”

Tabla de Contenidos: “…Grelle -- On the practice of allowing correlated residuals among indicators in structural equation models / Ronald S. Landis, Bryan D. Edwards, Jose M. Cortina -- Methodological issues -- Qualitative research : the red-headed stepchild in organizational and social science research? …”
Sumario

Tabla de Contenidos: “…Wilkins -- Breasted experience : the look and feeling / Iris Marion Young -- Designing women : cultural hegemony and the exercise of power among women who have undergone elective mammoplasty / Patricia Gagn©♭ and Deanna McGaughey -- Women and their hair : seeking power through resistance and accomodation / Rose Weitz -- Branded with infamy : inscriptions of poverty and class in the United States / Vivyan C. …”

Tabla de Contenidos: “…; 2.4 Digital Signage Networks Beyond Sales; 2.4.1 Consumer Experience; 2.4.2 Brand Equity; 2.4.3 Training; 2.5 Summary; 3. Creating Content Relevance; 3.1 Basic Demographics…”

Tabla de Contenidos: “…Cover Page -- Title Page -- Copyright Page -- Contents -- Foreword-The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life -- Introduction: The More Things Change, the More They Stay the Same -- Part I Why ValueSelling, Why Now -- Chapter 1 Specialized Sellers, Exploding Sales Tech, Sophisticated Buyers (What's Changed) -- Sophisticated Buyers -- Chapter 2 How You Sell Is Just as Important as What You Sell -- Chapter 3 Modern Selling Is ValueSelling (Why Value Is Still Important) -- Part II Put the Pro Back in Sales Professional -- Chapter 4 People Buy from People: Building Credibility, Trust, and Rapport -- Why Should I Listen to You? -- Personal Branding -- Show Me That You Know Me -- The Fiction of Credibility -- Why Should I Believe You? …”

Tabla de Contenidos: “…Part du marché national détenue par les entreprises étrangères; PART II: TABLES BY COUNTRY; PARTIE II : TABLEAUX PAR PAYS; Australia; Australie; Austria; Autriche; Belgium; Belgique; Canada; Canada; Czech Republic; République tchèque; Denmark; Danemark; Finland; Finlande; France; France; Germany; Allemagne; Greece; Grèce; Hungary; Hongrie; Iceland; Islande; Ireland; Irlande; Italy; Italie; Japan; Japon; Corée; Korea; Luxembourg; Luxembourg; Mexico; Mexique; Netherlands; Pays-Bas; New Zealand…”

Tabla de Contenidos: “…Maroc -- Malaisie -- Pays européens hors OCDE et pays d'Asie centrale : Profil des diasporas -- Ghana -- Grèce -- El Salvador -- Guinée -- Pays européens hors OCDE et Asie centrale -- RDP lao -- Gambie -- Liban -- Taux d'émigration selon le pays de naissance, 2010/11 -- Myanmar -- Haïti -- États-Unis -- Libye -- Taux d'expatriation des médecins et infirmiers, aux alentours de 2010 -- Allemagne -- Guatemala -- Cambodge -- Estonie -- Inde -- Libéria -- Finlande -- Cuba -- Royaume-Uni -- Danemark -- Fidji -- France -- Soudan -- Madagascar -- Suisse -- Équateur -- Indonésie -- Qatar -- République dominicaine -- Arabie saoudite -- Turquie -- Kenya -- Chili -- Mali -- Tunisie -- Suède -- Brésil -- Maurice -- Émirats arabes unis -- Canada -- Costa Rica -- Syrie -- Malawi -- République tchèque -- Slovénie -- Espagne -- Colombie -- Chine -- Belize -- Portugal -- Namibie -- Autriche -- Barbade -- Niger -- Afrique subsaharienne -- République slovaque -- Serbie -- Pologne -- Bolivie -- Yémen -- Afrique subsaharienne : Profil des diasporas -- Belgique -- Mozambique -- Ukraine -- Rwanda -- Fédération de Russie -- Norvège -- Pays de l'OCDE : Profil des diasporas -- Amérique latine et Caraïbes : Profil des diasporas -- Moyen-Orient et Afrique du Nord : Profil des diasporas -- Venezuela -- Burkina Faso -- Bénin -- Argentine -- Australie -- Pays-Bas -- Botswana -- Tadjikistan -- Roumanie -- Nigéria -- Nouvelle-Zélande -- Amérique latine et Caraïbes -- Pays de l'OCDE -- Lituanie -- Résumé -- Trinité-et-Tobago -- Algérie -- Afrique du Sud -- Cameroun -- Mexique -- Thaïlande -- Tanzanie -- Tchad -- Acronymes et abréviations -- Pérou -- Moldova -- Viet Nam -- Burundi -- Sierra Leone -- Sénégal -- Lettonie -- Moyen-Orient et Afrique du Nord -- Uruguay -- Avant-propos -- Luxembourg -- Tonga -- Italie -- Singapour -- Ouganda -- Panama -- Kirghizistan -- Asie et Océanie : Profil des diasporas -- Iran -- Japon -- Philippines -- République démocratique du Congo -- Corée -- Bahreïn -- Croatie -- Sri Lanka -- Israël -- Profil des diasporas contemporaines -- Paraguay -- Côte d'Ivoire -- Kazakhstan -- Égypte -- Togo -- Congo -- Koweït -- Jordanie -- Bangladesh -- Bulgarie -- Éthiopie -- Arménie -- Irlande -- Gabon -- Népal -- Honduras -- Sources de données et définitions -- Afghanistan -- Hongrie -- Papouasie-Nouvelle-Guinée -- Érythrée -- Nicaragua -- Iraq -- Zambie -- Albanie -- Zimbabwe -- Asie et Océanie -- Islande -- Pakistan -- Jamaïque…”

Tabla de Contenidos: “…Préface -- Résumé -- Signification et importance des politiques d'entrepreneuriat inclusif -- Le travail indépendant -- Entrepreneuriat inclusif tout au long du cycle de vie d'une entreprise -- Impact du travail indépendant et de l'entrepreneuriat -- Guide de lecteur pour la partie I -- Politiques destinées à améliorer les institutions -- Politiques destinées à renforcer les compétences entrepreneuriales -- Politiques de financement -- Mettre en œuvre des politiques à l'attention du groupe cible -- Données et pratiques instructives en matière de politique d'entrepreneuriat inclusif: exemples de pays -- Autriche: Mingo Migrant Enterprises -- Belgique: Coopératives d'activités («Activiteitencooperaties») -- Bulgarie: Emploi par l'entrepreneuriat -- Chypre: la Banque coopérative des femmes -- République tchèque: Centres d'assistance pour l'entrepreneuriat féminin -- Danemark: Coach ethnique pour les entrepreneurs appartenant à une minorité ethnique -- Estonie: ENTRUM (Programme de développement de l'entrepreneuriat des jeunes) -- Finlande: Subvention de démarrage -- France: Auto-entrepreneurs -- Allemagne: Subvention de démarrage -- Grèce: Travail indépendant pour les chômeurs vulnérables -- Hongrie: Mécanisme de soutien aux coopératives sociales -- Irlande: Going for Growth -- Italie: Action positive pour l'entrepreneuriat des femmes (loi n° 215/1992) -- Lettonie: Subventions à la création d'entreprise -- Lituanie: Fonds de promotion de l'entrepreneuriat -- Luxembourg: Fédération des femmes cheffes d'entreprises -- Malte: Start Your Own Business -- Pays-Bas: Crédit d'amorçage pour les personnes présentant une invalidité professionnelle partielle -- Pologne: Promotion de l'entrepreneuriat et du travail indépendant -- Portugal: Programme pour l'entrepreneuriat et le travail indépendant -- Roumanie: École AntrES des femmes chefs d'entreprise -- République slovaque: Services de formation et de conseil pour les entrepreneurs potentiels -- Slovénie: Subvention pour le travail indépendant -- Espagne: EMEKIN -- Suède: Réforme du régime de sécurité sociale pour les travailleurs indépendants -- Royaume-Uni: le Prince's Trust Youth Business Scotland -- Glossaire…”

Tabla de Contenidos: “…Forord / Knut-Willy Sæther, Anders Aschim -- Kapittel 1: Komplekse rom og mangeartede steder: Religionsfaglige og interdisiplinære kontekster / Knut-Willy Sæther, Anders Aschim -- Kapittel 2: Sted og lokalitet i transnasjonale empiriske kontekster / Marte Fanneløb Giskeødegård -- Kapittel 3: Når Jesus tar til gatene: Katolske Corpus Christi-prosesjoner i norske byrom / Hildegunn Valen Kleive, Anders Aschim, Marta Bivand Erdal, Marte Fanneløb Giskeødegård -- Kapittel 4: Kapittel 4 Flyktige rom og tynne steder: En transnasjonal og spatial analyse av pentekostale migrantmenigheter i Norge / Stian Sørlie Eriksen -- Kapittel 5 «Det er så koselig her at jeg tar av meg skoene»: Om betydningen av sted i en flerkulturell barne- og ungdomsfestival / Joke Dewilde, Ole Kolbjørn Kjørven, Thor-André Skrefsrud, Elin Sæther -- Kapittel 6: Grip kirkes veggmalerier: 1600-tallskirken som møtested og grensepost for teologi og kongemakt / Kristin Hatlebrekke -- Kapittel 7: Kirkeasyl og kirkebygg som hellig rom og tilfluktsted / Ralph Meier -- Kapittel 8: Fra det religiøse og sekulære til det hellige og profane: «Det religiøse», «det sekulære» og «det hellige» som romlige kategorier sett i lys av begrepshistorie og filosofisk arkeologi / Jonas Gamborg Lillebø -- Kapittel 9: Naturen som sted: En eksplorativ studie av økofilosofi, økoteologi og kristen økospiritualitet / Knut-Willy Sæther -- Kapittel 10: Naturen som rom: Filosofisk samtale gjennom erfaring i natur / Helga Synnevåg Løvoll -- Kapittel 11: Rommet for interaksjon om eksistensielle spørsmål i barnehagen / Ragnhild Fauske -- Kapittel 12: «Rom» som metafor i utviklingen av (kritisk) tenkning: En diskusjon av begrepene «kritisk tenkning» og «etisk bevissthet» i læreplanens overordnede del i lys av Hannah Arendt / Marianne Hustvedt -- Kapittel 13: Hva er det med Gilead? …”