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426Publicado 2001Electrónico
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427Publicado 2015Materias: “…Branding (Marketing)…”
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429Publicado 2016“…"Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. …”
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431por Tungate, Mark, 1967-“…Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. …”
Publicado 2014
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432
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433por Healey, Matthew“…As everything becomes global, good branding becomes more crucial. 'What Is Branding?' …”
Publicado 2010
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434por Du Plessis, ErikTabla de Contenidos: “…Some marketing implications -- Attention -- The brand soma -- Consumer decision making as heuristics -- Market segmentation -- Advertising budget, brand life cycle, synapses and brand soma -- pt. 6. …”
Publicado 2011
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439Publicado 2022Materias: “…Branding (Marketing)…”
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440Publicado 2009“…Brands, sound and communication…”
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