Tabla de Contenidos: “…. -- Sustainability in ports, freight, and logistics / Erin Hyland and Joe Bryan -- Ecological infrastructure / Christopher Benosky and Shaun O'Rourke -- Issues in assessing urban infrastructures / The Zofnass Program Team -- Current environmental evaluation approaches / The Zofnass Program Team -- The Zofnass rating system for infrastructure sustainability and decision making / Andreas Georgoulias and Jill Allen -- Economic assessments of the value of sustainability / John Williams, Stephane Larocque and Lidia Berger -- Sustainable cities : oxymoron or the shape of the future? …”

Tabla de Contenidos: “…MARCA, CONÓCETE A TI MISMA -- 2.1 Un nuevo paradigma: emoción versus razón -- 2.2 El propósito -- 2.3 Love brands -- 3. ¿A QUIÉN TE DIRIGES? -- 3.1 Buyer persona -- 3.2 Ocupar audiencias versus comprar audiencias -- 4. …”
Enlace del recurso

Tabla de Contenidos: “…Part I: Technology -- The Evolution of Chatbots in Tourism: a Systematic Literature Review -- In-room voice-based digital assistants transforming on-site hotel services and guests’ experiences -- Co-Creating Personalised Experiences in the Context of Personalisation-Privacy Paradox -- AI based Self-Service Technology Service Failure in Hotel -- Part II: Innovation -- Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands -- A Netnographic Study of Consumer Value in Slow Travel -- Coworking & coliving: do they attract digital nomad tourist? …”

Tabla de Contenidos: “…Front Matter -- An Introduction to Big Data Analytics Techniques in Healthcare / Anil Audumbar Pise -- Identify Determinants of Infant and Child Mortality Based Using Machine Learning: Case Study on Ethiopia / Sudhir Kumar Mohapatra, Srinivas Prasad, Getachew Mekuria Habtemariam, Mohammed Siddique -- Pre-Trained CNN Models in Early Alzheimer's Prediction Using Post-Processed MRI / Kalyani Gunda, Pradeepini Gera -- Robust Segmentation Algorithms for Retinal Blood Vessels, Optic Disc, and Optic Cup of Retinal Images in Medical Imaging / Birendra Biswal, T Raveendra, Dwiti Krishna Bebarta, P Geetha Pavani, PK Biswal -- Analysis of Healthcare Systems Using Computational Approaches / Hemanta Kumar Bhuyan, Subhendu Kumar Pani -- Expert Systems in Behavioral and Mental Healthcare: Applications of AI in Decision-Making and Consultancy / Shrikaant Kulkarni -- A Mathematical-Based Epidemic Model to Prevent and Control Outbreak of Corona Virus 2019 (COVID-19) / Shanmuk Srinivas Amiripalli, Vishnu Vardhan Reddy Kollu, Ritika Prasad, Mukkamala SNV Jitendra -- An Access Authorization Mechanism for Electronic Health Records of Blockchain to Sheathe Fragile Information / K Sowjanya Naidu, Srinivasa L Chakravarthy -- An Epidemic Graph's Modeling Application to the COVID-19 Outbreak / Hemanta Kumar Bhuyan, Subhendu Kumar Pani -- Big Data and Data Mining in e-Health: Legal Issues and Challenges / Amita Verma, Arpit Bansal -- Basic Scientific and Clinical Applications / Manna Sheela Rani Chetty, C V Kiran Babu -- Healthcare Branding Through Service Quality / Saraju Prasad, Sunil Dhal -- Index…”

Tabla de Contenidos: “…Week 4: Name Your Venture; 5. Week 5: Develop Your Brand (This Is the Fun Part); 6. Week 6: Price Your Product; 7. …”

Tabla de Contenidos: “…Cover -- Copyright Information -- Contents -- Introduction (Marc Compte-Pujol / Joan Cuenca-Fontbona / Paula Pineda-Martínez) -- Part One Powerful Public Relations Skills -- From technical specialist to government authority: Media training in risk and crisis communication (Bianca Persici Toniolo / Hugo Sampaio) -- Effective leadership in public relations in Latin America: The role of empathy for employee engagement (Alejandro Álvarez-Nobell / Gabriel Sadi / María Belén Barroso) -- Part Two Institutional Communication and Institutional Relations -- A public relations perspective on communication challenges in public institutions (Joan Cuenca-Fontbona / Marc Compte-Pujol / Mariana Sueldo and Ramon Martin-Guart) -- Defining the challenges of territorial branding and its implementation: A network approach (Mariola Tàrrega Moltó / Jordi de San Eugenio Vela / Xavier Ginesta Portet) -- Lobbies and pressure groups: Analyzing revolving doors in Spain's public relations (Antonio Castillo-Esparcia / Elizabet Castillero-Ostio and Andrea Moreno-Cabanillas) -- Part Three Local Contexts and Global Trends in Public Relations -- Analysis of the communication structures of Spanish clusters in Spain (2017-2022) (Ana Belén Fernández-Souto / Montse Vázquez Gestal / Iván Puentes-Rivera) -- The situation of strategic communication and public relations in the Dominican Republic (Onoris Metz-Galán / Adrián Cordero-Redondo / Alejandro Álvarez-Nobell and Ana Bélgica Guichardo-Bretón) -- The evolution of public relations trends over the last five years according to the most relevant professional reports in the sector (María Isabel Míguez González / Juan Manuel Corbacho Valencia / Jesús Pérez Seoane)…”

Tabla de Contenidos: “…Cover -- Endorsement Page -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Foreword -- A Confession and a Promise from the Author -- Aligning the Two Leadership Powers -- Acknowledgments -- About the Author -- Part 1 How to Become the Leader You Want to Be -- Chapter 1 Define Your Top -- Chapter 2 Sustain at the Top -- Chapter 3 The Future Is of a Meta-Leader -- Chapter 4 Unleash the Meta-Leader from Within -- Chapter 5 It Takes More Than Performance -- Part 2 Using Your Leadership Powers -- Power 1 Great Leaders Are Mind Readers -- Power 2 Radiate Positive Relational Energy -- Power 3 Focus on Your Game -- Power 4 Develop the Ability of Distanced Thinking -- Power 5 Work Like an Immigrant -- Power 6 Be Unpredictable -- Power 7 Bet on Yourself -- Power 8 Attract Your Sponsors -- Power 9 Sow and Reap Continuously -- Power 10 Play Big -- Power 11 The Devil Is in the Feedback -- Power 12 Train Your Brain to Say No -- Power 13 Go for the Impossible -- Power 14 Avoid Shiny Object Syndrome -- Power 15 Use Your Million-Dollar Asset -- Power 16 Build Your Brand -- Power 17 Make Speed Your Best Friend -- Power 18 Optimize Your Weekends -- Power 19 Take Your People with You -- Power 20 Play Politics, but Come Out Clean -- Power 21 Cut the Cord at the Right Time -- Power 22 Build Emotion Strength -- Part 3 It's Not Lonely at the Top: It's Lonely All the Way to the Top -- It's Not Lonely at the Top, It's Lonely All the Way -- Index…”

Tabla de Contenidos: “…Bochenski -- Symbolsim / Brand Blanshard -- Religious symbols and/or religious beleif's / Raphael demos -- The atheism of Paul Tillich / Sidney Hook -- Ultimate concern and the really ultimate / John E. …”

Tabla de Contenidos: “…A Vertical Theory of Urban Design, Ken Yeang Part IV: Networks Expand Choice: New Frameworks for Urbanism 17. The Brand New Authentic Retail Experience: The Commercialization of Urban Design, Richard Rees 18. …”

Tabla de Contenidos: “…On playing financial catch up / On marketing to all her life stages / On high technology marketing to women / On the power of creating brand personas / She's motivated: the 3-D view of her. …”

Tabla de Contenidos: “…Part 9 Marketing: leading the market Marketing is everyone Branding and organisational identity Communications: getting the message over Part 10 Leading digital innovation Digital transformations Leading digital product development Digital skills revolution Part 11 Learning: leadership development The knowledge premium Awaydays Seeking feedback Index…”

Tabla de Contenidos: “…Cover -- Contents -- About the authors -- Introduction -- Part 1: Challenges with individuals -- Low motivation -- Lack of confidence -- Constantly rejects feedback -- Lack of competence -- Unethical behaviour -- Unobserved but reported disrespectful behaviour -- High performers who are high maintenance -- Personal turmoil -- Difficult and delicate conversations -- Delegation and letting go -- Dominant people -- Passionate or stubborn people -- Part 2: Challenges with teams -- An under-performing team -- Lack of trust -- Fear of allowing conflict in a team -- A team that avoids accountability -- Preferential treatment -- Silo mentality -- Managing a virtual team -- Meetings that stagnate -- Meetings that derail -- Part 3: Challenges with externals -- Their unrealistic expectations -- Elusive or unresponsive behaviour -- Patronising or arrogant styles -- Constantly changing goalposts -- Company merger or acquisition -- Part 4: Challenges around conflict -- Individuals who avoid conflict -- People who don't show emotion -- Emotional people -- Competitive behaviour -- Passive-aggressive behaviour -- Part 5: Challenges around change -- Covert resistance to change -- Overt resistance to change -- Denial -- People who are too comfortable -- Maintaining the team's high-energy change culture -- Part 6: Challenges around power, politics and influence -- Limited access to stakeholders -- Building your personal brand -- Getting a decision -- Organisational politics -- Managing up or across -- Being micro-managed -- Someone who is holding you back -- Part 7: Challenges for yourself -- Receiving difficult feedback -- Situations where you don't know the answer -- Dealing with your own mistakes and poor decisions -- Feeling under-equipped -- The loneliness of management -- Having your authority or ability questioned -- Asking for a raise or promotion -- Index…”

Tabla de Contenidos: “…Intro -- Copywriting, 2nd edition -- Contents -- Preface -- Introduction -- Chapter 1: Getting to grips with copywriting -- Chapter 2: The art of writing great copy -- Chapter 3: Writing for brand and marketing -- Interview: John Simmons, The Writer -- Interview: Steve Manning, Igor International -- Case Study: Serious Waste Management -- Case Study: Olive Media Products -- Chapter 4: Writing for advertising and direct marketing -- Interview: Diane Ruggie, DDB -- Interview: Will Awdry, Ogilvy -- Case Study: Amnesty International -- Case Study: MemoMind Pharma -- Chapter 5: Writing for retailing and products -- Interview: Meredith Matthews, Half Price Books -- Interview: Dan Germain, Innocent Drinks -- Case Study: Method Home Products -- Case Study: Pret A Manger -- Chapter 6: Writing for company magazines, newsletters, and internal communications -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush Times -- Case Study: Land Rover Onelife -- Case Study: Kodak One Magazine -- Chapter 7: Writing for catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole, Sticky Content -- Case Study: Broad Stripe Butchers -- Case Study: Daily Candy -- Case Study: Creative Review Blog -- Glossary -- Further reading -- Index -- Picture credits -- Acknowledgments -- Cover…”

Tabla de Contenidos: “…At Your Service: How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques; Contents; Foreword: Jeff Jarvis; Foreword: Brian Solis; Acknowledgments; Chapter 1: This Could Be Your Brand; Chapter 2: Welcome to Our World of @YourService; Chapter 3: It Starts with a Capital C; Chapter 4: Do You Tell Your Customers Not to Call You?…”

Tabla de Contenidos: “…Talent Acquisition; More Than a Single Brand; Let's Be Realistic; Compelling Themes; From Message to Market…”

Tabla de Contenidos: “…HOW TO MAKE MONEY USING ETSY: A GUIDE TO THE ONLINE MARKETPLACE FOR CRAFTS AND HANDMADE PRODUCTS; Contents; Preface; Introduction; 1 All About Etsy; Etsy Defined-Etsy Terms You Should Know; The Etsy Community; 2 Getting to Know You and Your Product; Basic Product Questions; Marketing and Branding; General Online Selling; Product Research; Basic Google Search; Google Trends; Google Insights; eBay Pulse; Etsy Search; 3 Your Etsy Shop Setup; SEO Defined; Keyword Research; Walking through Your Etsy; 4 Listing Your First Item; Where Is the Etsy Title Tag Found?…”

Tabla de Contenidos: “…Of sails and sieves and sticky tape / Bryan Lawson ; 2. Distributed perspectives for intelligent conceptual design / Volker Mueller ; 3. …”

Tabla de Contenidos: “…Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling; Contents; Foreword by Tim Sanders; Acknowledgments; Author's Note; Preface; Module One: Your Foundation; Chapter 1: The Red Velvet Rope Policy; Chapter 2: Why People Buy What You're Selling; Chapter 3: Develop a Personal Brand; Chapter 4: How to Talk About What You Do; Module Two: Building Trust and Credibility; Chapter 5: Who Knows What You Know and Do They Like You?…”

Tabla de Contenidos: “…Research the MarketDevelop Your Brand; Marketing Tools; Chapter Review; Chapter 10: Digital Darkroom; Organize Your Images; Choose Software; Enhance Your Images; Image Handling Tips; Preserve Your Images; Print Your Images; Chapter Review; Epilogue; Appendix A: Taking Care of Business; Appendix B: Resources; Glossary; Index…”

Tabla de Contenidos: “…: an analysis of institutional responses to the disaster in Germany -- Evaluating fast fashion : examining its micro and the macro perspective -- Fast fashion and the consumer -- Mind the gap; fashion consumers' intentions and behaviors -- Drivers and obstacles of ethical fashion consumption -- Knowing better, but behaving emotionally : strong emotional undertone in the fast fashion consumption -- From myopia to boycott : consumer acceptance of, and resistance to fast fashion -- Enabling sustainable behaviours through m-commerce app design : focus on the fast fashion industry -- Alternative models for a sustainable fashion consumption -- Consumer colour and style preferences : a new approach to tackling the textile waste conundrum -- Looking backwards and forwards in sustainable fashion. a comparison of two social enterprises to circulate used clothes -- The becoming of repair: understanding garment mending through a practice theory perspective -- Innovative sustainability in South Asian garment supply chains: the case of mas holdings in Sri Lanka -- Sustainable fashion : a hybrid business model for social, economic, and environmental responsibility in Haiti -- Product service systems : a viable business model for fashion brands? -- Redirecting the fashion industry toward eco-effective practices -- To wear or to own? …”