Tabla de Contenidos: “…Cover; PREFACE; CONTENTS; FIGURES; TABLES; SUMMARY; ACKNOWLEDGMENTS; Chapter One INTRODUCTION; Chapter Two OVERVIEW OF MILITARY ADVERTISING; Chapter Three LITERATURE REVIEW; ADVERTISING AND THEORIES OF PERSUASION; ECONOMETRIC STUDIES OF CONSUMER-PRODUCT ADVERTISING; BRAND EQUITY; RECRUITING ADVERTISING RESEARCH; RAND Research in the 1980's; Other Studies of Recruiting Advertising; SUMMARY; Chapter Four ADDITIONAL CONCEPTUAL ISSUES; ADVERTISING CAN INFLUENCE YOUTH BEHAVIOR AT MULTIPLE DECISION STAGES; DATA ON ARMY LEADS AND CONTRACTS PROVIDE SOME INSIGHTS ABOUT TIMING…”

Tabla de Contenidos: “…Information and Disinformation through Advertising -- 2.1 Human Processing of Commercial Information in Digital Environments / 2.2 Trade Practices and Consumer Disinformation / 2.3 Greenwashing: Disinformation through Green Advertising / 2.4 The Rise of Brand Journalism / III. Information about Users -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / IV. …”

Tabla de Contenidos: “…Part I Overview: The Motivation for Change and the Necessity for Challenging Current Mental Models Chapter 1: The Five Forces Driving the Need for Change, and the Enablers to Do So Chapter 2: It's All in Your Head: Challenging Entrenched Mindsets about "Advertising" Part II Overview: A New Model of Advertising Chapter 3: Orchestrating Value Creation across ALL Touchpoints Chapter 4: Aligning Individuals, Organizations, and Society through Authentic and Compelling Brand Purpose and Initiatives for Win-Win-Win Impact Chapter 5: Making the Substance of Each Touchpoint, and Touchpoint Journey, "RAVES" Chapter 6: Designing Touchpoints to Leverage the Expanded Power of Context: "MADEs" Part III: What to Do Now to Get Ready For - And Co-Create - The Future Chapter 7 Embrace a Culture of Adaptive Experimentation Chapter 8: Leverage All Aspects of the Organizational Architecture to Effect Change or Start Fresh Chapter 9: Transcend Silos and Barriers with Aligned Objectives, Open Innovation, Network Activation and Network Orchestration Chapter 10: A Global Movement From and Beyond Advertising toward a More Desirable Future Appendix One The Backstory: The Wharton FoA Program and the Advertising 2020 Project Appendix Two: Planning and Conducting an Experiment Appendix Three: Example Worksheet Appendix 4: Advertising 2020 Collaborators Bibliography …”

Tabla de Contenidos: “…-- The three key leadership roles : sales, marketing, and sales operations/enablement -- Organizational tools and metrics for social selling success -- Start building a personal brand -- Develop buyer-centric profiles : LinkedIn, Twitter, and other social platforms -- Find : socially surround a buyer and the buying committee -- Educate : leveraging content to shape a buyer’s journey -- Engage : touching “every deal, every day” with social media -- Develop : scaling up your social networks -- Create a social selling routine -- Why does misalignment exist between sales and marketing? …”

Tabla de Contenidos: “…Smallwood -- Information governance and brand management : a critical link / Robert F. Smallwood -- Information governance by design : "baking" IG into everyday processes / Robert F. …”

Tabla de Contenidos: “…The Television Studio Remote Production Facilities ; The Production Switcher ; The Wipe ; Chromakey ; Synchronized Movements with the Virtual Set ; Digital Video Effects ; Interview with a Professional: Bryan Jenkins ; Review Questions ; CHAPTER 4 THE PRODUCTION PROCESS; The Production Process…”

Tabla de Contenidos: “…Translation and Transfer of Knowledge in the Encyclopédie méthodique -- Chapter six. Branding Knowledge through Translation in Late Eighteenth-Century Encyclopedias: Italy, Spain, and Switzerland -- Chapter seven. …”

Tabla de Contenidos: “…Heritage, documentary practice and the strategies of power / Tina Gharavi -- Searching for new perspectives on heritage : the Transatlantic trade in Enslaved Africans / Beverley Prevatt Goldstein -- Brand new, second hand : production, preservation and 'new' diasporic forms / Etienne Joseph -- Crisis of authority : Rebuilding the heritage narrative in Stuart Hall's post-nation state / Rosie Lewis -- The power to represent / Degna Stone…”

Tabla de Contenidos: “…Module 1: Your Foundation -- Chapter 1: The Red Velvet Rope Policy -- Chapter 2: Why People Buy What You're Selling -- Chapter 3: Develop a Personal Brand -- Chapter 4: How to Talk About What You Do -- Module 2: Building Trust and Credibility -- Chapter 5: Becoming a Likeable Expert in Your Field -- Chapter 6: The Book Yourself Solid Sales Cycle Process -- Chapter 7: The Book Yourself Solid Keep-in-Touch Strategy -- Chapter 8: The Power of Information Products -- Module 3: Simple Selling and Perfect Pricing -- Chapter 9: Perfect Pricing -- Chapter 10: Super Simple Selling -- Module 4: The Book Yourself Solid Six Core Self-Promotion Strategies -- Chapter 11: The Book Yourself Solid Networking Strategy -- Chapter 12: The Book Yourself Solid Direct Outreach Strategy -- Chapter 13: The Book Yourself Solid Referral Strategy -- Chapter 14: The Book Yourself Solid Speaking Strategy -- Chapter 15: The Book Yourself Solid Writing Strategy -- Chapter 16: The Book Yourself Solid Web Strategy -- Part 1: Designing Your Web Site -- Part 2: Getting Visitors to Your Website -- Part 3: Building Your Social Media Platform -- Final Thoughts -- References -- How to Reach the Authors -- About the Authors…”

Tabla de Contenidos: “…. -- Chapter 10: Content Generated by Netflix: Scoping Review and Analysis -- Chapter 11: Unveiling AI's Ethical Impact in Marketing Through Social Media's Darker Influences -- Chapter 12: Strategic Insights through Customer Value Modelling: Unveiling the Key Drivers of Customer Success -- Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis -- Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value -- Chapter 15: Boom of Artificial Intelligence in food industry -- Chapter 16: Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts…”

Tabla de Contenidos: “…Whinney, IV -- The smart home : coming to your house soon, but not too soon / Ralf Baral, Christian Schiller, Allan Henderson -- Telehealthcare : the key to the living room / Hagen Wenzek, Derk Frank -- Online gaming environments : people, technology, money and social networks / Andreas Neus, Mike West -- The cell processor : the soul of the next generation of consumer electronics products / Lisa Su, Jim Kahle, Kevin Reardon, Allan Henderson -- IBM's global technology outlook and its implication to consumer electronics / Iris Ginzburg, Akihiro Horibe, Yossi Lichtenstein, Norishige Morimoto, Robin Williams -- Embedded linux : for embedded systems today, and into the future / Nobuhiro Asai -- Software development strategies for connected consumer electronics / Paul Brody -- Differentiation through product and user interface design / Paul Brody, Hagen Wenzek, Tom Osterday -- Consumer relationships : a tale of channels and brands / Sean Lafferty, Brigitte Majewski -- Consumer electronics in China in year 2011 / Albert Li -- The big Mac in China and the future of consumer electronics / Betsy Tong…”

Tabla de Contenidos: “…Action plan for harnessing the power of the new rules -- You are what you publish : building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How to write for your buyers -- How web content influences the buying process -- How to use news releases to reach buyers directly -- The online media room : your front door for much more than the media -- The new rules for reaching the media -- Blogging to reach your buyers -- Podcasting and video made, well, as easy as possible -- Social networking sites and marketing -- Search engine marketing -- Make it happen -- Acknowledgments -- Index -- About the author -- World wide rave : creating triggers that get milions of people to spread your ideas and share your stories [excerpt]…”

Tabla de Contenidos: “…GET BACKED, GET BIGGET, GET BOUGHT; Contents; Introduction: Be careful what you wish for; Part One: GET BACKED; Chapter 1:Problems over passion - the real characteristics of winning business ideas; Chapter 2: The traits of the entrepreneur - it's all in the mindset; Chapter 3: Nothing new under the sun - the same old problems, some brand new solutions; Chapter 4: Research, research, research; Chapter 5: Mastering the 'master plan' - business plans are templates, not straitjackets; Chapter 6: The money - who has it and why you might just get your hands on some of it…”

Tabla de Contenidos: “…Chapter 5 Flying High: An Open Culture Keeps an Airline Company on Top of the CompetitionChapter 6 Picture Perfect Social Media: How Kodak Got Social Media Right; Chapter 7 The Army Way: Digital Leadership from a Surprising Source; Chapter 8 Winning the Digital Race: IndyCar Creates the Ultimate Brand Forum with Its Strategic Multimedia Approach; Chapter 9 Digital Direct: Innovation Commercialization through Digital Direct Marketing; Chapter 10 RealOpen Innovation: Developing a Framework to Manage the Flow of Ideas and Technologies…”

Tabla de Contenidos: “…Before you begin -- How to use this book -- State of the industry (for now) -- Focus on your taproom first -- How to differentiate your brewery -- Industry Q&A : Sam Calagione -- Tips to start your business plan -- Figuring out your financials -- Finance Q&A with Audra Gaiziunas -- Find the dollars to get started -- Sizing up the brewery / by Reed Odeneal -- The wonderful world of permitting & zoning -- The questions to ask your architect and contractors -- Best practices Q&A : Jester King founder Jeffrey Stuffings -- The start to a successful brewery : keys to strong leadership -- How to hire well and eliminate turnover in three steps -- How to have happy employees : keep them engaged -- Common barriers to a strong company culture -- Employee engagement Q&A : Quint Studer -- Customer service tips -- How to program your taproom to build revenue -- Keys to improving day to day taproom operations -- The value of finding and preserving mentorship -- Best practices Q&A : Burial Beer Co. co-founder Doug Reiser -- Why branding matters -- Tips for improving your social media presence -- How to get the local media on your side -- Love your community, and it will love you back -- Community Q&A : Matt Stevens, Creature Comforts…”

Tabla de Contenidos: “…How beliefs and values impact sales success 3. Your personal brand 4. Performance and selling 5. Continually improve through self coaching Part 2 Process and planning 6. …”

Tabla de Contenidos: “…Introduction -- Part one Financial perspective -- Net profit -- Net profit margin -- Gross profit margin -- Operating profit margin -- EBITDA -- Revenue growth rate -- Total shareholder return (TSR) -- Economic value added (EVA) -- Return on investment (ROI) -- Return on capital employed (ROCE) -- Return on assets (ROA) -- Return on equity (ROE) -- Debt-to-equity (D/E) ratio -- Cash conversion cycle (CCC) -- Working capital ratio -- Operating expense ratio (OER) -- Capex to sales ratio -- Price/earnings ratio (P/E ratio) -- Part two Customer perspective -- Net promoter score (NPS) -- Customer retention rate -- Customer satisfaction index -- Customer profitability score -- Customer lifetime value -- Customer turnover rate -- Customer engagement -- Customer complaints -- Part three Marketing and sales perspective -- Market growth rate -- Relative market share -- Brand equity -- Cost per lead -- Conversion rate -- Search engine rankings (by keyword) and click-through rate -- Page views and bounce rates -- Customer online engagement level -- Online share of voice (OSOV) -- Social networking footprint -- Klout score -- Part four Operational processes and supply chain perspective -- Six Sigma level -- Capacity utilisation rate (CUR) -- Process waste level -- Order fulfilment cycle time (OFCT) -- Delivery in full, on time (DIFOT) rate -- Inventory shrinkage rate (ISR). . …”

Tabla de Contenidos: “…""Chapter 14 Rendering""""Chapter 15 Patternmaking""; ""Chapter 16 Stitching""; ""Chapter 17 Finishing""; ""Perspectives: Yeohlee Teng""; ""5 CONNECT""; ""Chapter 18 Portfolios""; ""Chapter 19 Branding""; ""Chapter 20 Marketing""; ""Chapter 21 Shows""; ""Perspectives: Isaac Mizrahi""; ""6 EVOLVE""; ""Chapter 22 Celebrity""; ""Chapter 23 Art""; ""Chapter 24 Technology and Sustainability""; ""Chapter 25 Awareness""; ""Chapter 26 Experience and Education""; ""Perspectives: Treacy, Mallis, Bowers, Monahan, Mello, Parmal""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""…”

Tabla de Contenidos: “…Foreword: Political Communication for Upending Colonialism and its Legacies / Colin Chasi -- Reframing African Ontologies in the era of Decolonisation / Beschara Karam and Bruce Mutsvairo -- Decolonising Conflict Reporting: Media and Election Violence in Zimbabwe / Tendai Chari -- Conspicuous and Performative Blackness as Decolonial Political Branding Against the Myth of the Post-Colonial Society: A Case of the EFF / Rofhiwa Felicia Mukhudwana -- Zanele Muholi's Work as Political Communication and Decolonisation / Beschara Karam -- Documentary Film as Political Communication in Post-Apartheid South Africa / Pier-Paolo Frassinelli -- Remembering and Memorising: The Efficacy of Photography in Political Communication in Postcolonial Africa / George Nyabuga -- "Killing with Kindness": Political Icons, Socio-Cultural Victims: Visual Coloniality of the Siddis of Karnataka, India / Sayan Dey -- On the Question of Decolonisation, Gender and Political Communication / Sally Osei-Appiah -- Freedom in the Jazz Imaginary: Twentieth Century Aesthetic Revolt / Salim Washington -- Empowering Communities through Liberalisation of Airwaves in Ghana / Africanus L. …”

Tabla de Contenidos: “…Cover Page -- Half Title Page -- Title Page -- Copyright Page -- Contents Page -- List of contributors Page -- 1 Introduction -- Section 1 Data analytics and measurement -- 2 Understanding Big Data and its application in the digital marketing landscape -- 3 Data-driven marketing processes: boundaries and how to overcome them -- 4 The planning and implementation process of Programmatic Advertising campaigns in emerging markets -- Section 2 Digital transformation and innovations in marketing -- 5 The antecedents and outcomes of online consumer brand experience -- 6 User experience of an e-commerce website: a case study -- 7 AI-based voice assistants for digital marketing: preparing for voice marketing and commerce -- Section 3 Customer experience and servicescapes -- 8 The role of social capital in digitalised retail servicescape -- 9 From places to platforms: examining the transformation of servicescapes -- 10 Social media and consumer power: opportunities and challenges for digital marketing activities -- Section 4 Ethics and privacy in digital marketing -- 11 The importance of online retailers' ethics for traditional, online and multichannel customers -- 12 Data obstacles and privacy concerns in artificial intelligence initiatives -- 13 GDPR guidelines for academic research in marketing -- 14 'Interesting but scary': customers' perceived value of MyData -- Section 5 The future for digital marketing communications and conclusions -- 15 Future look: communicating with customers using digital channels -- 16 Conclusions -- Index…”