Tabla de Contenidos: “…; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! …”

Tabla de Contenidos: “…; Chapter 2: The Customer Trap and Brand Destruction; Levi Strauss Gives It Away; Goodyear: The Rubber Hits the Parking Lot; Chapter 3: Turning Your Innovations into Commodities; The Example from Detroit; Rubbermaid Abrogates Control; Little Tikes; The Acceleration of Commoditization; The Dye is Cast; Perfecting the Customer Trap…”

Tabla de Contenidos: “…Cover -- Who Cares Wins -- Contents -- Preface -- Publisher's acknowledgements -- Out-behaving the competition: why business now needs to do good to do well -- A change of direction -- The three ages of socially responsible business -- Poster child for an era -- Influence epidemic -- Putting social responsibility at the core of business strategy -- Big is good -- Radical transparency -- Act before somebody acts on your behalf -- Caveat: the customer isn't always right -- Out-behaving the competition -- Summary: being the company you want to keep -- The new world of marketing: creating a successful brand in a dramatically changing world -- Someone changed the questions -- Brilliant ideas -- Summary: the new rules for the Social Brand -- Leadership in a world of radical transparency -- You can't opt out -- Social media will make business better -- Doing good and doing well -- How not to do it #fail -- Be fast, be authentic, be transparent -- Be prepared - social media is always on the record -- Social media exposes true corporate culture -- The antisocial boss -- Be worried -- Engaging your employees -- To friend or not to friend, that is the question -- Social media gets legal -- Having a policy is a good policy -- Don't seek to control, seek to create value -- Being a good leader -- Summary: how to get social -- Creating good: the rise of the social entrepreneur -- Social media entrepreneurs -- Social entrepreneurs from big business -- Social responsibility at the core from the start -- The intersection of social responsibility and social media - the movement generation -- Some challenges for socially responsible startups -- Have idea, need money -- The road ahead -- We-volution: how collaboration is changing business -- Who shares wins -- Collaborative production: from new product development to social product development -- From B2C to C2B…”

Tabla de Contenidos: “…; Products and customers; Models of revenue; Sports marketing vs conventional marketing; 3 Strategy, positioning and brand; The sports marketer's roadmap; We need positioning; From the positioning to the brand; Validate your decisions; The business plan; PART II: MEDIA EXPOSURE AND CRITICAL MASS; 4 Media exposure…”

Tabla de Contenidos: “…Pt. 4: Meeting old and new global challenges. The brand challenge: Are global brands the right choice for your company? …”

Tabla de Contenidos: “…The judicial interpretation of legislation in later thirteenth- and early fourteenth-century England Paul Brand; 2. The authority of Parliament and the scope of the Statute of Uses 1536 N. …”

Tabla de Contenidos: “…Cathleen Kaveny -- A moral compass for cooperation with wrongdoing / Gerard Magill -- A parallel that limps: the rhetoric of slavery in the pro-life discourse of U.S. bishops / Bryan N. Massingale -- The disappearing common good as a challenge to Catholic participation in public life: the need for Catholicity and prudence / Vincent J. …”
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Tabla de Contenidos: “…The United States Peace Corps in the early 1960s / Agnieszka Sobocinska -- The naive republic of aid : grassroots exceptionalism in humanitarian memoir / Emily Bauman -- 'Telegenically dead Palestinians' : cinema, news media and perception management of the Gaza conflicts / Shohini Chaudhuri -- The Unknown Famine : television and the politics of British humanitarianism / Andrew Jones -- European borderscapes : the management of migration between care and control / Pierluigi Musarò -- The role of aid agencies in the media portrayal of children in Za'atari refugee camp / Toby Fricker -- Selling the lottery to earn salvation : journalism practice, risk and humanitarian communication / Jairo Lugo-Ocando and Gabriel Andrade -- Consumption, global humanitarianism and childhood / Laura Suski -- Liking visuals and visually liking on Facebook : from starving children to satirical saviours / Rachel Tavernor -- The corporate karma carnival : offline and online games, branding and humanitarianism at the Roskilde Festival / Lene Bull Christiansen and Mette Fog Olwig…”

Tabla de Contenidos: “…The power of cyberspace centralisation : analysing the example of data territorialisation / Andreas Baur-Ahrens ; Commercialised occupation skills : Israeli security experience as an international brand / Erella Grassiani ; Mobility, circulation, and homeomorphism: data becoming risk information / Nathaniel O'Grady -- Part II: People on the move. …”

Tabla de Contenidos: “…Hippolyte Taine’s Philosophy of Historical Science -- Understanding and Explanation in France: From Maine de Biran’s Méthode Psychologique to Durkheim’s Les Formes Élémentaires de la vie Religieuse -- Instead of Erklären and Verstehen: William James on Human Understanding -- Erklären, Verstehen, and Embodied Rationalities: Scientific Praxis as Regional Ontology -- British Thought on the Relations Between the Natural Sciences and the Humanities, c. 1870–1910 -- Accounting for the Unity of Experience in Dilthey, Rickert, Bradley and Ward -- Individuality and Interpretation in Nineteenth-Century German Historicism -- Shaping Disciplinary Boundaries: Scientific Practice and Politics in the Methodenstreit Between the German Historical School and the Austrian School of Economics -- From Mill via von Kries to Max Weber: Causality, Explanation, and Understanding -- Social Science Between Neo-Kantianism and Philosophy of Life: The Cases of Weber, Simmel, and Mannheim -- Opposition to Verstehen in Orthodox Logical Empiricism…”

Tabla de Contenidos: “…Benoit and R.Baron -- ANALYSES -- Saving electricity in a hurry: an update  by S. Bryan Pasquier and G. Heffner -- -How can we make an Internet-surfing microwave oven go to "sleep"? …”

Tabla de Contenidos: “…Preface -- You can't make this stuff up -- Defining our terms -- What BP should have said -- Attitude adjustments -- Toyota : on a slippery crisis communications slope with no brakes -- Understanding your crisis -- Shaping your crisis communications message -- Spokespersons -- Social media and digital communications or, truth/lies at the speed of light -- Shakespeare was right : "The first thing we do, let's kill all the lawyers" -- Protecting your brand -- Telling the truth -- Say it ain't so, Joe! …”

Tabla de Contenidos: “…Introduction: 25 key action steps (plus one) for every entrepreneur -- Translate your idea into a compelling business model -- Craft a lean business plan to serve as your venture's road map -- Find and know your competitors -- Build your dream team -- Allocate the equity in your startup -- Build a minimum viable product and validate your plan with customers -- Establish your brand with online public profiles -- Network effectively with the entrepreneurial ecosystem -- Incorporate your company for protection and investment -- "Lawyer up" the right way -- Recruit your board of directors and advisors -- Select an accountant and an accounting system -- Establish and manage your credit profile -- Open bank, credit card, and merchant accounts -- Choosing your key technologies, platforms, and vendors -- Measure your business with data analytics -- Round out your team with employees and freelancers -- Establish a stock option plan to incentivize your team -- Understand the funding process and what investors want to see -- Nurture your investor pipeline -- Crowdfunding and online platforms -- Survive the term sheet negotiation and investor due diligence -- Get the most from your investors, now and in the future -- Understand your company's valuation -- Keep your eye on the exit and reap the benefits of success…”

Tabla de Contenidos: “…Evidence from Remote Regions of Europe R35 -- Holiday Rentals in Cultural Tourism Destinations: A Comparison of Booking.com-Based Daily Rate Estimation for Seville and Porto 57 -- Evidence of a Threshold Size for Norwegian Campsites and Its Dynamic Growth Process Implications-Does Gibrat's Law Hold? 73 -- Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia 87 -- Sustainable Tourism and Renewable Energy's Potential: A Local Development Proposal for the La Florida Community, Huaral, Peru 99 -- The Application of a Two-Stage Decision Model to Analyze Tourist Behavior in Accommodation 117 -- Island Development Model Specialisation: A Panel Data Analysis Comparing Evolutionary Tourism Model, Industrial to Community- Based (2010-2019) 139 -- Problems of Tourist Mobility in Remote Areas of Natural Value-The Case of the Hajnowka Poviat in Poland and the Zaoneshye Region in Russia 153.…”

Tabla de Contenidos: “…Aggressive behavior / Deborah Lynn and Bryan H. King -- 12. Adolescent substance use disorder / K. …”

Tabla de Contenidos: “…Introduction -- Helen Tookey and Bryan Biggs -- Haunted by Books: Malcolm Lowry's Ultramarine and In Ballast to the White Sea -- Patrick A. …”

Tabla de Contenidos:

Tabla de Contenidos: “…-- Your responsibility to your client -- Client challenge : "Someone else can do it better!" -- Building your brand -- Client challenge : "We're giving up too much control" -- Creating client confidence -- Client challenge : "What's this going to cost me?" …”

Tabla de Contenidos: “…SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING…”

Tabla de Contenidos: “…Haith -- chapter 9 Level this, Level that -- Michael J. Chandler and Bryan W. Sokol -- part PART III Some nal thoughts -- Infancy as the foundation for intersecting individual, social, and cultural processes -- chapter 10 Lessons from our infancy -- Relationships to self, other, and nature…”