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4081Publicado 2018Tabla de Contenidos: “…IntroductionHIMT -- compositional characteristics; Materials and methods; Results; Discussion; Glass composition and the addition of manganese; Commodity branding in the primary glass industry; The origins and distribution of HIMT; Conclusions; Acknowledgements; References; 9 Consumption, working and trade of Late Antique glass from north Adriatic Italy: An archaeometric perspective; Introduction; Sites and materials; Sites; Materials; Analytical methods; Results and discussion; Compositional groups; HIMT; Levantine 1; Serie 3.2; Links between types and compositional groups; Isotope analysis…”
Electrónico -
4082por Organisation for Economic Co-operation and DevelopmentTabla de Contenidos: “…Proactive and preventive measures -- Fighting counterfeiting at its source -- Providing product information and keywords -- Seller's identity verification -- Proactive identification of offers of counterfeit goods -- Brand protection programmes -- II. Notice and take-down (NTD) procedures -- Experience with NTD procedures -- The concept of "trusted flaggers" -- Reacting to notices -- III. …”
Publicado 2021
Libro electrónico -
4083Publicado 2015Tabla de Contenidos: “…""Advanced Google Search Operators""""Bing Advanced Search Operators""; ""More Advanced Search Operator Techniques""; ""Vertical Search Engines""; ""Vertical Search from the Major Search Engines""; ""Universal Search/Blended Search""; ""Country-Specific Search Engines""; ""Optimizing for Specific Countries""; ""Conclusion""; ""SEO Planning: Customizing Your Strategy""; ""Strategic Goals SEO Practitioners Can Fulfill""; ""Visibility (Branding)""; ""Website Traffic""; ""High Return on Investment""; ""Every SEO Strategy Should Be Customized""…”
Libro electrónico -
4084Publicado 2016Tabla de Contenidos: “…Foreword / by Kerry Hannon -- Introduction -- To launch something new, you need a good plan -- Think like an entrepreneur, wherever you are -- Listening is your sure-fire, go-to career strategy -- Tweak your brand to send clear messages -- Start now to build your leadership brand -- Power up by tweaking your personal style -- Talk back to the voice in your head -- How do other people get self-discipline? …”
Libro electrónico -
4085por Bouzid, AhmedTabla de Contenidos: “…Shifting Power Dynamics and Redefining Fan Culture -- Developing the Strategy -- Defining the NFT Opportunity -- Crafting an NFT Strategy -- Considering the Risks and Mitigating Them -- Music NFT Marketplaces to Consider (as of 2023) -- Summary -- Chapter 7: Other Use Cases -- Understanding NFTs -- The Methodology -- Applications and Use Cases -- Events -- Food and Drink -- Fashion -- Supply Chain -- Summary -- Chapter 8: The Future of NFTs -- A Tale of Three Webs -- Back to the Future -- Beyond the Hype -- Art and Collectibles -- Music and Entertainment -- Gaming and Virtual Worlds -- Fractional Ownership and Liquidity -- Digital Identity and Personal Branding -- Challenges and Potential Solutions -- Lack of Awareness and Education -- Trust and Verification -- Market Speculation and Volatility -- Technical Complexity -- Scalability and Network Congestion -- Copyright and Intellectual Property Challenges -- Environmental Concerns -- Summary -- Chapter 9: Uncovering Trends and Other Applications of NFTS -- NFTs and the Future of Intellectual Property Rights -- NFTs in Real Estate and Physical Assets -- NFTs and Decentralized Finance (DeFi) -- Future NFT Platforms -- NFTs and the Metaverse -- What to Watch For -- Summary -- Glossary -- Index…”
Publicado 2023
Libro electrónico -
4086por Lankow, JasonTabla de Contenidos: “…Targeted Audience Broad Audience; Brand-Centric Content; Editorial Content; Chapter 04: Editorial Infographics; What Are Editorial Infographics?…”
Publicado 2012
Libro electrónico -
4087Publicado 2018Tabla de Contenidos: “…To conscious -- A period of transformation -- CASE STUDY: AFL Women's Launch -- Overview -- The opportunity -- Collaboration, not Instruction -- Early signs -- What can other brands do to attract women? -- Chapter 7 how me the money…”
Libro electrónico -
4088Publicado 2004Tabla de Contenidos: “…Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. …”
Libro electrónico -
4089Publicado 2009Tabla de Contenidos: “…The princess and the SUV: Brand images of native Americans as commodified racism Childhood development; Representational politics; Defining Indianness; Advertising, branding, and commodity racism; Discussion; References; Chapter 11. yEast: Cannibalizing the orient in American culture; yEast; Local sampler; Notes; References; Chapter 12. …”
Libro electrónico -
4090Publicado 2017Tabla de Contenidos: “…Deciding Whether Twitter Is Right for You -- Communicating in 140 Characters -- Promoting without Seeming like You're Promoting -- Researching Other Brands on Twitter -- Knowing Quality Is More Important than Quantity -- Chapter 2 Using Twitter as a Networking Tool -- Finding the Right People to Follow -- Finding Out Who Is Talking about You on Twitter -- Responding to Tweets -- Searching on Twitter -- Tweeting like a Pro -- Articulating in 140 characters -- Using the hashtag -- Sharing on Twitter -- Knowing when to @reply and direct message -- Retweeting and being retweeted -- Blocking people -- Creating a successful Twitter campaign -- Using keywords in your tweets -- Following the Twitter Rules of Etiquette -- Hosting a Tweet-Up -- Chapter 3 Finding the Right Twitter Tools -- Customizing Your Twitter Profile Page -- Creating a header photo -- Creating a custom Twitter avatar -- Pinning Tweets -- Using a Twitter Application -- Exploring Twitter desktop applications -- Tweeting from a gadget -- Chapter 4 Social Listening with Twitter -- Using Twitter to Listen to Your Customers -- Responding to questions and complaints -- Gaining new customers by being helpful -- Chapter 5 Hosting Twitter Chats -- Benefiting from Twitter Chats -- Finding a Hashtag for Your Chat -- Keeping Track of Who Says What -- Finding Guests for Your Twitter Chat -- Promoting Your Twitter Chat -- Hosting Your Twitter Chat -- Book 5 Facebook -- Chapter 1 Using Facebook as a Marketing Tool -- Understanding the Appeal of Brands on Facebook -- Branding with Facebook Pages -- Examining the Components of a Facebook Page -- Making the Most of Your Facebook Page -- Adding a profile picture -- Adding a cover photo -- Adding finishing touches -- Understanding Your Facebook Administrative Functions -- Filling Out What You're About -- Using a Custom URL for Your Page…”
Libro electrónico -
4091Publicado 2023Tabla de Contenidos: “…Discovering the Types of Corporate and Non-Profit Blog Posts -- Turning a Business Blog into a Direct Sales Tool -- Discovering Tips for Business Blog Success -- Avoiding Things Blog Readers Don't Like -- Avoiding a blog that reads like an employee manual -- Humanizing an impersonal tone -- Uncovering a blog that lacks transparency -- Ditching the corporate rhetoric -- Skipping PR posts with no real content -- Engaging with Your Audience -- Providing content the audience wants -- Responding to readers in a timely manner -- Encouraging comments -- Solving reader problems -- Making the audience feel special or exclusive -- Creating relationships with key influencers -- Leveraging word-of-mouth marketing -- Chapter 5 Keeping Yourself and Your Organization Out of Trouble -- Learning Rules and Laws -- Following blogosphere rules -- Staying within the law -- Maintaining private information -- Knowing when to hold your tongue -- Responding to Negative Comments and Attacks -- Ignoring the negative -- Defending the business -- Engaging the source and audience -- Understanding Search Engine Reputation Management (SERM) -- Responding to and acknowledging mistakes -- Burying the untrue or reputation threats -- Building an audience of brand advocates and brand guardians -- Using SERM techniques -- Book 4 Figuring Out Blogging Platforms -- Chapter 1 Choosing a Blogging Platform -- Getting Familiar with How Blogging Applications Work -- Defining Hosted and Self-Hosted Solutions -- Hosted blog -- Self-hosted blog -- Considering the Types of Blog Hosts -- Finding and Choosing a Web Host for a Self-Hosted Blog -- Comparing web hosts -- Identifying popular web hosts for self-hosting your blog -- Selecting a web host -- Chapter 2 Finding the Right Blogging Platform -- Determining Your Goals and Needs -- Growing your blog -- Customizing your blog -- Branding your blog…”
Libro electrónico -
4092por Sintowoko, Dyah Ayu WiwidTabla de Contenidos: “…The efforts to develop Forest Farmer Group (FFG) business through designing visual identity packaging of mangrove coffee products in Indramayu -- 1 Introduction -- 2 Methods -- 3 Analysis And Discussion -- 3.1 SWOT analysis -- 3.2 Segmentation, targeting, positioning (STP) -- 3.3 Concept -- Message concept -- Creative concept -- Visual concept -- Media concept -- 4 Conclusion -- References -- Exploring ideas of sustainable workplace through visual storytelling: A case study of #KomikCeritaIndah -- 1 Introduction -- 2 Research Methods -- 3 Result And Discussions -- 3.1 Collaborate: #KomikCeritaIndah, Comic Series from Women Lead by Magdalene -- 3.2 Communicate: Campaign objectives through visual narratives -- 3.2.1 Communicate: Final visual implementation -- 3.3 Connect: Circulating The #KomikCeritaIndah on Instagram -- 4 Conclusion -- References -- How SME-scaled branding agencies creates a high-quality yet affordable brand identity design for SMEs in Indonesia -- 1 Introduction -- 2 Research Methods -- 3 Result And Discussion -- 4 Conclusions -- References -- Philosophical potential of Ngalokat Cai ritual for Cimahi city branding design based on sustainable development goals -- 1 Introduction -- 2 Methodology -- 2.1 Method of collecting data -- 3 Result and Discussion -- 3.1 Analysis -- 3.2 City identity -- 3.3 City branding through media design concept -- 4 Conclusion -- References -- Zine on sharia investment basics for college students -- 1 Introduction -- 2 Research Methods -- 2.1 Methods of data collecting -- 2.2 Methods of data analysis -- 3 Results and Discussion -- 3.1 Media and content concept -- 4 Conclusion -- References -- Fish consumption culture in Manado as a consideration to a web design -- 1 Introduction -- 2 Research Methods -- 3 Result and Discussion -- 4 Conclusion -- References…”
Publicado 2023
Libro electrónico -
4093Publicado 2014Tabla de Contenidos: “…Event management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. …”
Libro -
4094Publicado 2014Tabla de Contenidos: “…'Selling the dream': Law School Branding and the Illusion of Choice -- 11. Disciplining Academic Women: Gender Restructuring and the Labour of Research in Entrepreneurial Universities -- 12. …”
Libro electrónico -
4095por Repchuk, Tracy LynnTabla de Contenidos: “…Quantum leap thinking -- #1 mistake to avoid -- Action plan/notes -- Preparing for power -- Day 1 make your market count -- Day 2 powerful branding strategies -- Day 3 squeeze out a landing page -- Day 4 opt-in insights -- Day 5 select an autoresponder -- Day 6 getting paid while you sleep -- Action plan/notes -- Turning prospects into purchasers -- Day 7 signature files -- Day 8 search engine optimization (seo) -- Day 9 links -- Day 10 articles -- Day 11 press releases -- Day 12 testimonials -- Day 13 social media squared -- Day 14 autoresponders - why they work -- Action plan/notes -- Catapulting to product profits -- Day 15 rapid product creation in 5 easy steps -- Day 16 select your product type -- Day 17 research similar products -- Day 18 sales page creation -- Day 19 affiliate program - you selling for others -- Day 20 affiliate program ? …”
Publicado 2013
Libro electrónico -
4096por Organisation for Economic Co-operation and Development.Tabla de Contenidos: “…15 -Lesson 1: Public engagement builds support and makes development policies more effective 15 -Lesson 2: Improving communication increases transparency 19 Know What You Want to Achieve 23 -Lesson 3: Understand your audience 23 -Lesson 4: Have a clear, strategic vision 27 -Lesson 5: Develop and deliver a coherent narrative 31 Put the Right Tools into Action 35 -Lesson 6: Communicate results – good and bad 35 -Lesson 7: Leverage partnerships to achieve objectives 39 -Lesson 8: Make room for creativity and innovation 43 -Lesson 9: Ensure branding is appropriate 45 Enable Success 47 -Lesson 10: Promote communication and co-ordination institutionally 47 -Lesson 11: Match resources and expertise with ambition 51 -Lesson 12: Evaluate and learn from experience 53 References and Further Reading 57…”
Publicado 2014
Libro electrónico -
4097por Scott, David MeermanTabla de Contenidos: “…Chapter 6: Audio Content Delivery through PodcastingChapter 7: Forums, Wikis, and Your Targeted Audience; Chapter 8: Going Viral: The Web Helps Audiences Catch the Fever; Chapter 9: The Content-Rich Web Site; Part III: Action Plan for Harnessing the Power of the New Rules; Chapter 10: You Are What You Publish: Building Your Marketing and PR Plan; Chapter 11: Online Thought Leadership to Brand Your Organization as a Trusted Resource; Chapter 12: How…”
Publicado 2008
Libro electrónico -
4098por Dahlen, MicaelTabla de Contenidos: “…15: The fourth wall: consciousnessPART IV: Filling the Box; 16: There ' s no such thing as ' useless ' knowledge; 17: The brain is lazy; 18: The power in brands; 19: Associations; 20: The context rules; PART V: Shaking the Box; 21: Preparations for the final step; 22: Shaking the box side to side; 23: Shaking the box up and down; PART VI: Congratulations:You ' ve Become Smarter; 24: Are you a creative business innovator?…”
Publicado 2008
Libro electrónico -
4099Publicado 2011Tabla de Contenidos: “…Cover -- The secrets of success in marketing -- Contents -- About the author -- Introduction -- Part 1 Closer to your customers: the true measure of success -- Get up close and personal with the precision of one-to-one marketing -- A lifetime together - the true value of long-term customer relationships -- Community service - a problem shared -- Put customers on your product development team -- Pass the parcel - make it easier for customers to contact you -- Part 2 It takes more than a product to succeed -- Piggyback on other brands -- Service charge is extra -- Sell the knowledge -- Risky business - pricing in challenging times -- Part 3 Don't keep it secret: get the story across -- How to win friends and influence the influencers -- Trust me, I'm financially sound -- How many agencies does it take to change a prospect's mind? …”
Libro electrónico -
4100Publicado 2019Tabla de Contenidos: “…Allen -- Sustainable investment : the golden moment / Elizabeth Corley -- Living "off income" / Richard Tomlinson -- Power to the customer : disrupting banking / Anne Boden -- RIP Libor / Richard Northedge -- Boosting UK bank competition : still many cliffs to climb / Martin Stewart -- Changing the face of banking and finance / Shelley Doorey-Williams -- Getting the right stuff / Mike Thompson -- Financial education : how to make it count / Andy Davis -- Using AI to make risk transparent : the future of credit / Lowell Bryan -- Going over the top / Renier Lemmens -- Banking technology : can the centre hold? …”
Libro electrónico