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381por Aaker, David A.Tabla de Contenidos: “…Brand Relevance: Making Competitors Irrelevant; Contents; Preface; 1. …”
Publicado 2011
Libro electrónico -
382Publicado 2005Tabla de Contenidos: “…Kellogg on Branding; Contents; Foreword by Philip Kotler; Preface; Acknowledgments; Introduction: The Challenge of Branding; Section I: Key Branding Concepts; Section II: Strategies for Building and Leveraging Brands; Section III: From Strategy to Implementation; Section IV: Branding Insights from Senior Managers; Index…”
Libro electrónico -
383por Ind, NicholasTabla de Contenidos: “…Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index…”
Publicado 2012
Libro electrónico -
384por Haig, MattTabla de Contenidos: “…Praise for Brand Failures...; Contents; Preface; 01 Introduction; 02 Classic failures; 03 Idea failures; 04 Extension failures; 05 PR failures; 06 Culture failures; 07 People failures; 08 Business cycle failures; 09 Rebranding failures; 10 Internet and new technology failures; 11 Tired brands; References; Index…”
Publicado 2011
Libro electrónico -
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386Publicado 2013“…What drives loyalty to companies and brands?…”
Grabación no musical -
387por Murray, Brian H., 1968-Tabla de Contenidos: “…Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? …”
Publicado 2004
Libro electrónico -
388Publicado 2022“…Brand Management discusses several issues of marketing management within the limits of marketing communication. …”
Libro electrónico -
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393Publicado 2022Libro
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