Tabla de Contenidos: “…Five Little Victorian Londons Samantha Close (DePaul University) -- PART II: Sartorial Fandom as Business, Lifestyle, and Brand -- 4. Fanning The Flames of Fan Lifestyles at Hot Topic Avi Santo (Old Dominion University) -- 5. …”

Tabla de Contenidos: “…; Psychology of Money; Third-Party Relationships; How End Users Select a Financial Services Provider; Legal and Regulatory Constraints; Section One: Strategic Market Planning; Chapter 1: Segmentation; The End of Undifferentiated Markets; Methods of Segmentation; Finding Your Target Segments; Chapter 2: Positioning and Branding; Positioning Strategy and Differentiation…”

Tabla de Contenidos: “…-- Chapter 3 The marketing battleground - past, present and future -- Chapter 4 All about brands -- Chapter 5 All about customers, consumers and how they behave -- Part 2 Ladies and gentlemen: choose your weapons and start marketing -- Chapter 6 Madmen and the art of persuasion -- Chapter 7 PR - champagne, tequila and spin -- Chapter 8 The 'new age' of digital marketing -- Chapter 9 Social networking - is this the future of marketing? …”

Tabla de Contenidos: “…""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION""; ""CHAPTER 1: DESIGN IN THE CONTEXT OF BUSINESS""; ""Overview""; ""The Business of Marketing Design""; ""Strategy""; ""Competitive Forces""; ""Brand Basics""; ""Basic Brand Concepts""; ""Conclusion""; ""CHAPTER 2: PROCESS""; ""Overview""; ""Macro Process""; ""Planning""; ""Conclusion""; ""CHAPTER 3: MANUFACTURING PROCESSES""; ""Overview""; ""Plastics Overview""; ""Tooling""; ""Forming (Plastic)""; ""Finishing (Plastic)""; ""Joining (Plastic)""; ""Metals Overview""; ""Forming (Metal)""; ""Finishing (Metal)""; ""Joining (Metal)""…”

Tabla de Contenidos: “…Frontmatter -- Foreword -- Contents -- About the Editors -- Editorial Board -- Part I: Introductory Chapters -- 1 Fashion and Environmental Sustainability -- 2 Wool: A Conventional Material for Fashion -- 3 Leather: A Conventional Material for Fashion -- 4 Cotton: A Conventional Material for Fashion -- Part II: Investigating the Industry: International Perspectives -- 5 Lubertex Pivot in Canada -- 6 Evolution, Innovation and Sustainable Entrepreneurship in Africa’s Fashion Industry -- 7 Impact of COVID-19 on Apparel Enterprises in India: An Analysis of Sustainability -- 8 Investigating Social and Environmental Impacts of the Indian Clothing Sector -- 9 Sustainability Themes in the Garment Industry: Insights from a Workshop in Bangladesh -- 10 The Impact of Foreign Direct Investment on Sustainable Economic Growth: A Focus on the Textile and Apparel Industries in Ethiopia -- 11 Sustainability in Contemporary Kink Fashion -- Part III: Innovations in Design, Supply Chain and Marketing -- 12 Production Innovation for Sustainability in the Fashion Industry -- 13 The Fashion Product Passport: In Search of the “Killer App” -- 14 Fast Fashion: Exploring the Impact of Impulse Buying among Scottish Generation-Z Consumers -- 15 Sustainable Assessment and Fashion Brand Ratings -- Part VI: Circular Initiatives as Sustainable Alternatives for End of Life -- 16 Marketing Innovation Drivers: Toward Reusing and Recycling -- 17 Kringloopwinkel Steenwijk -- Part V: Toward the Future with Sustainable Fashion Business Models -- 18 Unconventional Materials for Fashion -- 19 A Sustainable Business Model for the Fashion Sector -- 20 Strategic Drivers of Corporate Environmental Sustainability -- 21 An Environmental Sustainability Model for Ghanaian Clothing: A Fashion Cycle Approach -- 22 Business Models in Bangladesh: Problems and Prospects -- 23 Entrepreneurial Strategies Towards Responsible Brand Identity: A Comparative Study of Sneaker Companies -- 24 Human Resources and Thinking about Sustainability -- 25 Workers’ Rights -- Index…”

Tabla de Contenidos: “…. -- So wird genäht -- Dein Näh-Zubehör -- Das Material -- Näh-ABC -- Nähen üben mit der Maschine -- Papier-Girlande -- Postkarten mit »Stoffpizza« -- Schnelle Projekte für den Start (Schwierigkeit 1) -- Säckchen &amp -- Mini-Etui - aus Ärmel von Hemd oder einer Bluse -- Kuschel-Huhn - aus Halstuch, Hemd, Bluse oder T-Shirt -- Cooles Halstuch - aus Bettwäsche, Tischdecke oder Vorhang -- Scrunchie - aus Halstuch, Hemd, Bluse oder T-Shirt -- Supereasy Rock - aus Hemd, Bluse oder T-Shirt -- Kissenhülle - aus Stofftasche, Bettwäsche oder Vorhang -- Noch mehr Spaß mit der Nähmaschine (Schwierigkeit 2) -- Haarband - aus T-Shirt, Bluse oder Halstuch -- Patchwork-Schlüsselband - aus Stoffresten -- Einkaufstasche - aus Kissenbezug -- Süße Kissen - aus Sweatshirt, Jogginghose oder Polohemd -- Rolltop-Tasche - aus Hosenbeinen -- Turnbeutel mit Hasenohren - aus Bettwäsche oder Vorhang -- Kleidung nähen und mehr (Schwierigkeit 3) -- Gefaltetes Schlampermäppchen - Jeans oder Möbelstoff -- Lässige Bluse - aus Bettwäsche -- Schnittmuster…”

Tabla de Contenidos: “…Sviluppi medioevali della dottrina eucaristica in relazione al pensiero cristologico / Claudio Ubaldo Cortoni -- "Do this in rememberance of me": il saggi di Bryan Spinks nel dibattito sull'origine dell'anafora / Norberto Valli, Sergio Arosio…”

Tabla de Contenidos: “…Frontmatter -- Table of Contents -- List of Figures and Tables -- Acknowledgements -- Notes to the Reader -- Introduction / Post-Bubble Japanese Department Stores: The Need to Search for New Paradigms / Consumption of Fast Fashion in Japan: Local Brands and Global Environment / Konbini-Nation: The Rise of the Convenience Store in Post-Industrial Japan / Serving the Nation: The Myth of Washoku / Consuming Domesticity in Post-Bubble Japan / The Metamorphosis of Excess: 'Rubbish Houses' and the Imagined Trajectory of Things in Post-Bubble Japan / Robot Reincarnation: Rubbish, Artefacts, and Mortuary Rituals / Art and Consumption in Post-Bubble Japan: From Postmodern Irony to Shared Engagement / The Fate of Landscape in Post-War Japanese Art and Visual Culture / Consuming Eco-Art: Satoyama at the Echigo-Tsumari Art Triennale 2012 / Artistic Recycling in Japan: Today A Curator's Perspective / Notes on Contributors -- Index…”

Tabla de Contenidos: “…Front matter -- Contents -- Acknowledgments -- Introduction: Reading CanLit in Spain -- Chapter 1: Contextual and Institutional Coordinates of the Transference of Anglo-Canadian Literature into Spain / Chapter 2: Cosmopolitans at Home: the Spanishness of Canadian Women Writers / Chapter 3: Translation, Nation Branding and Indochic: The Circulation and Reception of South Asian Canadian Fiction in Spain / Chapter 4: Canadian into Catalan: The Translation of Anglo-Canadian Authors in Catalonia / Chapter 5: A Prince of Asturias Award for the Queen of Canadian Letters: Reading Margaret Atwood's Texts in Spain / Chapter 6: A Spanish Passion for the Canadian Short Story: Reader Responses to Alice Munro's Fiction in Web 2.0 / Chapter 7: Douglas Coupland's Generation X and its Spanish Counterparts / Chapter 8: Home Truths: Teaching Canadian Literatures in Spanish Universities / Works cited -- Appendix -- Contributors -- Index…”

Tabla de Contenidos: “…Unsettled scores ; Mozart's two-player games ; Concerted action ; Mozart and Mario play the field ; Beethoven's recursive feedback loops -- Play again? Nintendo's brand of ludomusicality ; Analogous digitalities ; The ludomusical emergence of Toshio Iwai ; High scores: Nodame cantabile ; Replay : a cento…”

Tabla de Contenidos: “…Writing for the web / Wright Bryan -- 6. Converged graphics across all media / Jennifer George-Palilonis -- 7. …”

Tabla de Contenidos: “…Cover; Half Title; Title; Copyright; Contents; 1 Introduction; 2 Marketing Fundamentals; 3 Branding; Case Study: Klei Entertainment; 4 Developing Your Marketing Campaign and Calendar; 5 Marketing Vehicles That Can Work Well for Indies; Case Study: Supergiant Games; 6 Developing the Marketing Plan; Case Study: The Binary Mill's Mini Motor Racing; 7 PR; Case Study: Additional PR Examples; 8 Marketing Materials; 9 Audience/Community Development; Case Study: Telltale Games; 10 Post-Launch; Case Study: Flippfly's Race the Sun; 11 What If Something Goes Wrong?!…”

Tabla de Contenidos: “…Before the collapse : programming cultures in the Soviet Union / Ksenia Tatarchenko -- From lurker to ninja : creating an IT community at Yandex / Marina Fedorova -- For code and country : civic hackers in contemporary Russia / Ksenia Ermoshina -- At the periphery of the empire : Vladivostok's IT industry / Alexandra Masalskaya and Zinaida Vasilyeva -- Kazan connected : "IT-ing" up a province / Alina Kontareva -- Hackerspaces and technoparks in Moscow / Aleksandra Simonova -- Siberian software developers / Andrey Indukaev -- E-Estonia reprogrammed : nation branding and children coding / Daria Savchenko -- Post-Soviet ecosystems of IT / Dmitry Zhikharevich -- Migrating step by step : Russian computer scientists in the UK / Irina Antoschyuk -- Brain drain and Boston's "upper-middle tech" / Diana Kurkovsky West -- Jews in Russia and Russians in Israel / Marina Fedorova -- Russian programmers in Finland : self-presentation in migration narratives / Lyubava Shatokhina…”

Tabla de Contenidos: “…Sviluppi medioevali della dottrina eucaristica in relazione al pensiero cristologico / Claudio Ubaldo Cortoni -- "Do this in rememberance of me": il saggi di Bryan Spinks nel dibattito sull'origine dell'anafora / Norberto Valli, Sergio Arosio…”

Tabla de Contenidos: “…Introduction -- The journey awaits : the opportunity of experience -- The fundamentals of experience-driven leadership -- The three fundamental truths of experience-driven leadership -- The four fundamental skills for experience-driven leadership -- Applying the fundamentals-the experience-driven leadership model -- Rediscover your past -- Cultivating leadership wisdom -- Internalizing the lessons of experience -- Assessing your leadership reputation -- Seize your present -- Sensemaking-learning in the moment -- Applying the lessons of experience -- Engaging in active listening -- Gathering ongoing feedback -- Delivering ongoing feedback -- Mapping your leadership identity -- Demonstrating political savvy -- Shape your future -- Establishing your leadership brand -- Communicating your vision -- Selling yourself (without selling out!) …”

Tabla de Contenidos: “…""Cover""; ""Title""; ""Dedication""; ""Contents""; ""Introduction""; ""Jurors""; ""Portraits""; ""Lippincott""; ""Felix Sockwell""; ""Fragile""; ""Cato Purnell Partners""; ""Chermayeff & Geismar""; ""Mattson Creative""; ""Moving Brands""; ""Origin Communications""; ""Hulsbosch""; ""Sketches""; ""Interbrand""; ""Design Ranch""; ""Studio Cuculic""; ""SØren Severin""; ""Von Glitschka""; ""Y-Design""; ""Gardner Design""; ""Roy Smith""; ""Duffy & Partners""; ""Landor Associates""; ""KittenChops""; ""C2""; ""Collections""; ""Initials""; ""Typography""; ""Enclosures""; ""Display Type""…”

Tabla de Contenidos: “…Intro -- Cover -- SMO: A Little Background -- First Page Domination: SMO and Circular Marketing -- Sharing and Social Bookmarking -- Who Do You Trust? -- Protecting Your Brand -- The Golden Rule of Social Media -- Ready to Get Started? …”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright -- Content -- About the Training Basics Series -- Preface -- Acknowledgements -- Chapter 1: Preparing to Train the Salesforce -- Chapter 2: Partnering with the Sales Team -- Chapter 3: Accelerating Sales Training Impact -- Chapter 4: Phase 1: Exploring the Sales Environment -- Chapter 5: Phase 2: Examining Sales Team Goals and Needs -- Chapter 6: Phase 3: Enabling Sales Team Learning -- Chapter 7: Phase 4: Executing Your Value-Added Solution -- Chapter 8: Phase 5: Evaluating Your Impact -- Chapter 9: Making Your Sales Training Stick with Coaching -- Chapter 10: Leveraging Subject Matter Experts for Impact -- Chapter 11: Developing a Sales Training Brand -- Conclusion -- Resources -- About the Editor -- About the Contributors -- Index…”

Tabla de Contenidos: “…Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright -- Contents -- Foreword: Welcome to the New Normal -- Introduction -- Chapter 1: Becoming a Strategic Business Driver -- Chapter 2: Designing an Effective Learning Organization -- Chapter 3: Supercharging Your Learning Agenda Through Purpose, Culture, and Brand -- Chapter 4: The Five Building Blocks of a Learning Ecosystem -- Chapter 5: Winning at Shark Tank: How L&amp -- D Leaders Really Gain Management Support -- Chapter 6: The Talent Behind an Award-Winning Learning Team -- Chapter 7: Leaders as Teachers -- Chapter 8: Do More With Less: Using Your Budget Wisely -- Chapter 9: Impact Matters -- Chapter 10: Collaborative Learning Drives Collective Ingenuity -- Chapter 11: Agile Is the New Smart -- Conclusion: Moving Forward -- References -- About the Contributors -- Index -- About the Editor -- Back Cover…”